For the past 12 years, Square Meal has been recognised as the definitive eating out and corporate entertainment bible for London. Well known amongst London eaters and diners, Square Meal are looking to increase their coverage across the UK. is the online version of the Square Meal Magazine.

Simon White MD of said "We have one of best databases of restaurant and venue reviews in the UK...making sure this is optimised properly for search engines will provide them with valuable content. It will also help build our reputation in and beyond the capital".

After a competitive pitch against other market leading vendors following an e-consultancy search marketing beauty parade, Neutralize (*\*) were selected for the search engine marketing work. Their experience working with large location based websites made them an ideal choice. "With the growth of local search, quality location and service related databases like Square Meals are increasingly useful, but they do require a specialised approach from someone like Neutralize (*\*) to get the most value online." said Edward Cowell CTO.

Neutralize (*\*) are working in conjunction with Aardvark the original website developers on the implementation of site level technical work.

About Neutralize (*\*)
Tel: 0870 0630707
Neutralize is one of the UK's leading full service search engine marketing agencies, specialising in enterprise search engine optimisation and advanced Pay Per Click management. In 2005 they were finalists for "Marketing Firm of the Year" in the UK Innovation and Growth Awards. Neutralize (*\*) are an Overture (Yahoo! Search) Accredited Search Marketing Agency, UK Premier Affiliate to Atlas One point, Members of SEMPO, the Nominet steering committee and the Search Marketing Association (UK). The technical team at Neutralize (*\*) also have their own blog which is featured monthly in the UK's biggest selling internet magazine .Net.

About Square Meal
The website is published by Monomax Limited in conjunction with its printed versions, the Square Meal Guide and Square Meal Magazine. Square Meal is published annually in November and is free to qualifying executives in Central London. Subscribers also receive a quarterly lifestyle magazine, Square Meal The Magazine.

Published on: 12:00AM on 30th June 2005