Screen Pages (, the leading provider of managed e-commerce services to the retail and mail order sectors, has announced a strategic alliance to market, implement and support RichFX’s ( online visual merchandising solutions in the United Kingdom.

RichFX’s Rich Catalog solution allows consumers to flip and zoom through the electronic catalogue's pages, select an item and purchase it online. Over 300 US online retailers use RichFX solutions, including Coach, J. Jill, Williams-Sonoma, Eddie Bauer, Urban Outfitters and L’Occitane. RichFX is already used in the UK by The White Company and Screen Pages has already implemented RichFX visual merchandising for Craghoppers and Thorntons.

Capitalising on photography and digital assets that a cataloguer already possesses, on average companies can expect increased conversion rate by 10 - 20% and increased order values by 15 - 30%. 5-25% of all website visitors (some 20-30% of new customers) will view an interactive catalogue, looking at 8-10 spread views.

"As broadband becomes widespread, the use of rich media in e-commerce will help drive online business. By partnering with an e-commerce specialist like Screen Pages, RichFX's products will have the opportunity to add value to the online operations of many of the best brands selling on the Web in the UK today," explains Christophe Cremault, vice president of marketing for RichFX.

"Part of the Screen Pages’ value proposition includes offering best-of-breed products and services to retail and mail order companies, as well as incorporating them into our own comprehensive e-commerce platform," said Roger Willcocks, managing director of Screen Pages. "Partnering with RichFX will offer our clients better site conversion ratios and a dramatically enhanced online shopping experience."

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Published on: 12:00AM on 1st July 2005