Trinity Mirror Chooses Falk AdSolution for National Online Advertising Delivery and Management

MGN Digital Signs Deal for Complete Online Advertising, Inventory Optimisation and Rich Media Technology Suite for National Advertising Clients

London, UK - 30th June, 2005 - Falk eSolutions, a leading global provider of online advertising delivery and marketing management solutions, announced today that MGN Digital, which is responsible for advertising on Trinity Mirror's national websites, will use the full range of Falk's AdSolution adserver suite to deliver online advertising, optimise inventory and run rich media campaigns for its clients.

As part of Trinity Mirror's online strategy, MGN Digital's remit is to grow audiences and revenues for its portfolio of websites. The premier site in the portfolio, the new Daily Mirror website,, was launched in April 2005 and MGN Digital is planning to relaunch more national titles online in the next 2 months. Trinity Mirror's national sites currently enjoy over 2.4million unique users and this total is expected to rise to over 3million users in 2006. And with currently over 20million advertising impressions per month, MGN Digital is anticipating to increase its online advertising inventory to over 30million per month in 2006.

The agreement between Falk and Trinity Mirror will also see MGN Digital use the AdFront advertising sales and trafficking suite from Fivia, a key Falk technology partner. Fivia AdFront is accessible through Falk's technology with a single, integrated interface for comprehensive order entry, revenue reporting, trafficking, adserving and billing management.

The full AdSolution suite, including the core AdSolution adserver, Adsolution|rx inventory optimisation and AdSolution|fx rich media management components, will enable MGN Digital to deliver online advertising with highly efficient dynamic campaign management, class-leading intelligent bandwidth and geo-targeting, flexible, reliable and scalable inventory management and delivery, and comprehensive rich media handling built-in. Fully dynamic and integrated tracking and reporting of campaigns will also enable MGN Digital to deliver consistent and reliable reports to its clients, reducing potential campaign discrepancies and for the first time giving MGN Digital's advertisers a level playing field with which to evaluate multiple creatives across different rich media vendors, sites and platforms.

Julia Smith, the recently appointed Head of Digital for MGN, said: "We need an integrated and full working solution to deliver, administer and manage our total online advertising needs. The combination of Falk's complete AdSolution AdServer suite and Fivia's AdFront was very attractive. These technologies have improved dramatically over the last few years and there is nothing else to compare with this combination on the market at the moment."

Julia went on further: "MGN Digital has some aggressive plans to launch a range of new websites and increase our traffic and revenues from online advertising. We aim to deliver cutting-edge content with innovative and creative advertising services for our clients. That's why we want to partner with the best technology suppliers in the industry and use the most effective advertising solutions for our needs."

Jon Wade, UK Country Manager for Falk eSolutions said "Trinity Mirror publishes some of the UK's most popular websites and we are proud that they have entrusted their entire online advertising technology requirements for their national titles to Falk's AdSolution Suite. We are delighted that they recognise AdSolution's strengths in advertising delivery, targeting, inventory management and Rich Media capabilities."

About Trinity Mirror and MGN Digital
MGN Digital is part of Trinity Mirror, the UK's largest newspaper publisher. Trinity Mirror operates a portfolio of more than 500 media brands, which includes some 240 local and regional newspapers, five national newspapers and four sports titles, as well as over 60 websites and a variety of magazines, directories and exhibitions. With its headquarters at Canary Wharf in London, the Group employs approximately 11,000 people in centres across the UK.

About Falk AdSolution
Falk's AdSolution Suite is a single-solution integrated set of online advertising delivery and management tools, engineered to provide customers with 100% rich media compatibility, automatic inventory optimization, sophisticated targeting, real-time reporting, and an easy-to-use online interface to improve ad serving performance, automate administrative workflow and reduce overall operating costs.

About Falk eSolutions
Founded in 1998, Falk eSolutions AG is a leading provider of online ad delivery and management solutions for publishers and advertisers, including Falk AdSolution™, AdSolution|rx™, AdSolution|fx™, and MailSolution™. The AdSolution™ interactive ad management suite is engineered to increase delivery performance, streamline administrative workflow and dramatically reduce operating costs for customers. AdSolution delivers and manages over 18 billion ad impressions every month for hundreds of publishers, agencies and marketers worldwide including Cricinfo, Profero, Mattel, Sony Digital Pictures, NBC Universal, AtomShockwave, Zenith Optimedia, MediaCom, Universal McCann, and Mediaedge:cia. Learn more at

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Andrew Gerrard
Falk eSolutions
Direct: +44 (0) 1276 475632
Mobile: +44 (0) 7771 678605

Published on: 12:00AM on 30th June 2005