Large have been re-appointed by Agent Provocateur and won the De Beers and Sunglass Hut websites in competitive pitches.

Following a successful first year, where their website and e-marketing campaign have received widespread critical acclaim and been short-listed for a prestigious D&AD award, Agent Provocateur have re-appointed large as their creative agency. In addition to developing the e-commerce enabled website, Large have carried out email marketing campaigns, developed the Agent Provocateur newsletter, designed and implemented the online magazine ‘Knickers Forever’ and designed the 2004/05 pop-up catalogue.

In a competitive pitch De Beers LV have selected large to create a bi-lingual English and Japanese website. The objective of the site is to emphasise the enduring quality and beauty of diamonds. The site will provide an online jewellery advisor based on the 4Cs diamond guide introduced by De Beers in 1939 in order to provide consumers with a reference for evaluating diamonds – Cut, Colour, Carat and Clarity. Furthermore, De Beers require a content management system that allows an in-house team to manage and update content on the site. Large intend to use their own bespoke CMS, which has been used for clients such as Agent Provocateur, Bang & Olufsen, Haven Europe and Kick It Out (the Kick Racism Out of Football Campaign).

US based Luxottica Retail have appointed large to update the design and structure of the Sunglass Hut website so that it is consistent with its new brand position as a fashion-led brand. Sunglass Hut plans to reinvigorate its online presence with initial content to come from Swim Shows Miami. Large will conceive, design and build the site and take responsibility for content provision, including photography and video footage from live events.

Large is an online branding agency with offices in London and Copenhagen. We use a brand-led, client-focused approach to enable companies to efficiently communicate to their target audiences via the Internet.

Large’s reputation has grown almost entirely through repeat business, word of mouth, and the strength of our portfolio. Our business is generated by long-term engagements with a number of established corporations mainly active in European markets.

Our client list is cross-sector and extensive, and includes Agent Provocateur, Bang & Olufsen, The Chartered Institute of Marketing, De Beers, Logitech, Coca Cola, Guinness, LEGO, Siemens and YO! Sushi, to name but a few. We have worked with YO! Sushi for over 5 years and the founder, Simon Woodroffe, says we have helped transform YO! into a “fledgling superbrand”. Our work with Guinness Storehouse was referred to as “world class” by the design bible, Blueprint magazine and Vogue have called the sexiest site on the web.

Large runs a 2-day, residential Online Branding course for the Chartered Institute of Marketing. Delegates have included marketing and branding personnel from BMW, The British Library, Cambridge University, Camelot, Kodak, Lloyds TSB and HMS Customs & Excise.

For more information, please contact:

Lars Hemming Jorgensen
> large
36-42 New Inn Yard
London EC2A 3EY
Phone: 020 7729 2040

Published on: 12:00AM on 12th July 2005