Manchester Metropolitan University Business School has launched the first degree in the country in Digital Marketing and Communications.

The new degree which starts in September promises to be of major interest to students with aspiring to a career in advertising, public relations and direct marketing who also want key skills in information technology.

The degree is based in the Department of Business Information Technology at MMU, a pioneer in the field, which just marked 10 years of the BA (Hons) Business Information Technology degree. (See

Principal Lecturer in BIT Viv Sheard said: "Industry research indicates that there is an increasing demand from companies who are seeking marketing staff with more sophisticated digital and information technology capabilities. This is a degree which develops marketing and communications skills, whilst allowing students to develop specific technological expertise in managing intelligence."

The degree has been developed in collaboration with practitioners from the communications and marketing industry, some of whom feature as guest lecturers on the course, providing valuable resources and advice to students on career opportunities. These include the Manchester Publicity Association and McCann-Erikson.

Nick Backhouse, Managing Partner at McCann-Erickson Manchester said: "The advertising industry is moving so quickly that it is important that staff are recruited with a good knowledge of digital marketing. Currently there is a shortage of people with these skills, especially where digital is being integrated into a multi-channel situation.

"MMU BS is well positioned to offer a digital marketing and communications course which addresses these industry needs."

Ruth Ashford, senior examiner with the Chartered Institute of Marketing and undergraduate programme co-ordinator at MMU BS, said: "All the market indicators and student research suggest that this is going to be one of the new hot areas which people will want to study and we believe that the demand for this programme will be high."

If you would like any further information about this programme follow this link:

or contact Vivien Sheard on

Published on: 12:00AM on 12th July 2005