World Advertising Research Center (WARC) achieves No. 1 ranking on Google and visitor traffic increases by over 150%.

Getting to the top of the Search Engine Results Pages for key search terms is a high priority for most marketing managers these days. Academy Internet proves that top search engine rankings are achievable for competitive search terms with the release of a new SEO Case Study for the Word Advertising Research Center (WARC).

WARC is a global leader in the provision of advertising industry data, despite being the offline market leader, WARC was finding it hard to rank at all for its key search terms such as “advertising case studies”. Academy Internet turned this around within 60 days. After undertaking an SEO audit and having been coached through the implementation of its recommendations, WARC is experiencing a sustainable Number 1 ranking on Google for the key search term “Advertising Case Studies” and others.

“Not only do Academy Internet know what they are talking about but their advice is provided in a highly actionable manner – we track all our new trialists by source and those finding the site via Google search results (rather than Adwords) increased by 153% in April over the monthly average for the previous 12 months. So that's a pretty impressive statistic and as May looks equally strong so far it looks as though we've achieved a major step change in volumes”, Robin Sutton, Managing Director, World Advertising Research Center

Download the case study from:

For interviews, commentary and further information, please call Jason Woodford on 01273 733433 or email

Background: Academy Learning Ltd, trading as Academy Internet, is a specialist Internet Marketing and e-learning consultancy based in Brighton which operates across the UK and into Europe. Academy Internet is a founder member of the Search Marketing Association UK (SMA-UK) which is a new organisation designed to promote Search Engine Marketing across the UK.

Search Engine Optimisation (SEO) is the process of choosing targeted keyword phrases related to a site, and ensuring that the site places well when those keyword phrases are part of a Web search

Academy Internet helps its customers to develop successful online strategies by adopting effective marketing and applying appropriate web based technologies that build engagement and revenues and protect the bottom line.

Being an Investor in People is important to Academy Internet with nine full time employees and over 25 part time employees and Associates who deliver services including Internet Strategy, Internet Marketing, eLearning, Online Technologies, Website Design and Usability, eCommerce. Vodafone have identified the company as “one to watch” and IT Training picked it as a “Rising Star” for 2003. Members of the team have won awards for their work including Runner Up for BCS IT Trainer of the Year. In 2004, the company achieved the Finalist position in the Sussex Small Business of the Year awards due to exceptional staff training, customer service and product/service innovation.

Published on: 12:00AM on 21st September 2005