RedEye, the eCRM agency, today announced that William Hill will be using RedEye segmentation and event-driven email technology to implement an automated event driven email marketing campaign to promote and increase conversion rates for its online casino,

The email marketing campaign will be aimed at attracting existing customers to the online casino, encouraging instant play casino players to download the full game and encourage those who have downloaded the casino but not played, to play.

With RedEye’s help William Hill will be able to segment their website visitor database using transactional and behavioural characteristics. The automated email marketing campaign will be strategically timed and highly targeted to ensure that customers receive emails relevant to the stage of the process they have reached, encouraging them to move to the next stage.

The performance of each individual email will be then tracked using RedEye’s email reporting and campaign measurement tools to measure the key performance indicators and gauge the success of the campaign.

Dan Taylor, Head of Casino and Poker, William Hill, said, “RedEye’s sophisticated segmentation and automated email systems enable us to communicate with our customers with timely and relevant messages about our products. They have a successful track record and were the obvious choice for our casino campaign.”

Jonathan Kay, Managing Director, RedEye said “William Hill recognise the importance of personalised and targeted emails and with RedEye it is now possible to automatically segment and communicate daily to cells as small as one person, making the whole email process as efficient as the actual delivery mechanism.”


RedEye are eCRM experts, providing the software and services that ebusinesses need to get more customers spending more money, more often. RedEye has a proven track record, providing tailored solutions for online businesses and blue chip clients since 1997.

RedEye is a global pioneer in 3rd party ad serving, ad tracking, event-driven personalised email, affiliate marketing, site analysis and customer profiling.

RedEye clients include Asda, BBC TV Licensing, Cheltenham & Gloucester, The AA, Oyster, and William Hill. For more information, visit or call 020 7953 0275.

Press contact
Cath Swift
07801 817 451

RedEye contact
Jonathan Kay
Managing Director
020 7953 0277

Published on: 12:00AM on 21st September 2005