Viral Marketing experts New Media Maze, are taking the 80’s cult hit Flash Gordon back to its comic book roots with an interactive viral marketing application that allows fans to create their very own Flash Gordon comic strip. The campaign is to promote the upcoming Momentum pictures release of the Flash Gordon Silver Anniversary Edition DVD Box set and can be seen at http://www.momentumpictures.co.uk/flashgordon/

The viral application works by enabling users to devise their own comic strip using stills from the film with their favourite Flash characters, they then create their own serious or humorous captions, complete with speech bubbles to create their own story – the finished product can then be sent to a friend as an e-card, or for the hard-core Flash fanatics- be saved as a wallpaper or a screensaver. The campaign also links to the film trailer and also to an online retailer where the DVD can be purchased on its release in the UK on the 10th of October.

“The buzz over this upcoming release is huge” Says New Media Maze’s Head of Production, Scott Holland. “Flash Gordon has a massive cult following and we have created this campaign with the view of letting the fans have their own little piece of Flash – in flash – a comic strip that is customised with their own storyline. The send to a friend feature will create a viral effect amongst this niche audience, although the Silver Anniversary Edition is a must have for any serious DVD collector.”

Adam Eldrett from Momentum Pictures also adds “The viral campaign for Flash Gordon really is something special, we have given the fans a lovely way to get involved with the release and enabled them to pen their very own comic strip online. Flash Gordon is growing in strength every day on the run up to the 10th of October; it seems to be a film that is thought of very fondly by the majority of film fans. This campaign is joined by some heavy press advertising and very limited edition packaging.”

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About New Media Maze: http://www.newmediamaze.com
New Media Maze is a full-service interactive marketing consultancy based in London, UK. Founded in 2000, the company services a broad range of blue chip clients, including some of the leading global entertainment companies such as Universal Pictures Video, DreamWorks, Momentum Pictures, Ubisoft, 2 Entertain EA and Sega.
One of the few truly independent full-service digital agencies, New Media Maze provides insight into a broad range of consumer groups, strategy and implementation services for well-known B2C brands. It prides itself on its award-winning creativity, high service levels, attention to detail and dedication to providing its clients with accurate reporting of campaign results.
The agency acts as a one-stop-shop for clients, allowing them to draw on modular or fully integrated online marketing services including: PR, advertising, viral marketing, email and mobile marketing, search engine optimisation and marketing, content deals, and affiliate marketing.
Award-winning creative services include: Advertising creative, web design, viral production, online video editing and HTML emails.
Recent campaigns include the development and seeding of a viral game for Ubisoft’s Splinter Cell (Late Home viral), which achieved over 800,000 views within days of being launched, attaining number one best viral campaign in the Lycos Chart, in August and September 2004. For other separate campaigns, New Media Maze has achieved number two and number three ratings for best viral campaign in New Media Age magazine, August 2004.
The agency employs 29 full time staff and are based in Hoxton Square.

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For more information about this and other New Media Maze news, contact:

Anne Banyai
E: anne@newmediamaze.com
DDI: +44 20 70973634

New Media Maze, 2 – 4 Hoxton Square, London, UK N1 6NU

New Media Maze Web Site: http://www.newmediamaze.com

Published on: 12:00AM on 22nd September 2005