Sales volumes tracked and generated through TradeDoubler’s European network have risen by a further four per cent in August. Interestingly, the value of sales has fallen by five per cent over the same period.

Comparing these figures with August 2004, several differences are apparent. Sales values continued to increase in August 2004; the decrease this year, despite a rise in total online sales, reinforces the notion that online shoppers are becoming increasingly savvy in tracking down bargains online. In a month when offline retailers traditionally entice consumer spending through summer sales discounts, TradeDoubler’s figures suggest that consumers are buying more individual items online than ever before. The fact that less is being spent on individual online purchases is further evidence to suggest that consumers are increasingly looking online to ensure value for money, in the face of a European wide slow down in consumer confidence.

The volume of sales tracked and generated within TradeDoubler’s top five sectors has also shown some marked differences this year. Unexpected growth in certain sectors last year, such as travel & holidays which is typically quieter in August, was attributed to the poor weather and its subsequent effect on increased online shopping and late bookings to sunnier climes.

This year’s growth in total sales volumes continues to be driven by the telecoms and entertainment industries which have each increased by six per cent in August, whilst other sectors achieved slightly lower sales levels than July. The travel & holidays sector has seen the biggest month on month drop in sales of five per cent, which is more characteristic of the summer months when bookings typically decrease.

The financial services sector, having followed a dissimilar trend to 2004 over recent months, has dropped by one per cent in August, compared to a much larger fall of 11% last year. By contrast, the consumer electronics sector has continued to mirror the same sales trends as 2004. If this cyclical growth continues over the final four months of 2005, this sector can be expected to grow by over 160% by December.

http://www.tradedoubler.co.uk/pan/public/about/news/THE_TRACKER_05AUG

About TradeDoubler
Founded in 1999, TradeDoubler is a European provider of online marketing and sales solutions. Industry leaders all over Europe have partnered with TradeDoubler to work with performance-based marketing and to manage online relationships, in order to increase sales and improve online business. TradeDoubler is headquartered in Sweden with a presence in 15 other markets, and customers include Apple, Dell, John Lewis, Air France and Kelkoo. Please visit www.tradedoubler.com for further information.

The TradeDoubler Tracker™ is a monthly report detailing online sales volumes and trends across Europe, based on TradeDoubler’s monitoring of sales made through its European network. The data contained within the Tracker shows results tracked and generated within TradeDoubler’s network covering 16 European countries with clients spanning a multitude of different sectors.
The data contained within this tracker is provided by TradeDoubler’s independent third party tracking technology.

Editorial contacts
Euro PR Group
Sue Glanville
T: +44 (0) 208 917 4900
E: sglanville@europrgroup.com

TradeDoubler
William Cooper
T: +44 (0) 207 881 1404
E: will.cooper@tradedoubler.com

Published on: 12:00AM on 22nd September 2005