MGN Digital Signs Deal for Complete Online Advertising Sales, Inventory Optimisation and Billing Process Management for Advertisers

London, UK - 22nd September 2005 - FIVIA SA, the leading supplier of online advertising sales solutions today announced that MGN Digital, which is responsible for advertising on Trinity Mirror's national websites, will use FIVIA's AdFront to manage its online advertising sales, inventory and customer billing. MGN Digital and its advertisers will benefit from an integrated solution that provides automated sales proposals and insertion orders and significantly increases the overall efficiency of the MGN Digital advertising sales and administration process.

As part of Trinity Mirror's online strategy, MGN Digital's remit is to grow audiences and revenues for its portfolio of websites. The premier site in the portfolio, the new Daily Mirror website, www., was launched in April 2005 and MGN Digital is planning to relaunch more national titles online shortly. Trinity Mirror's national sites currently enjoy over 2.8million unique users and this total is expected to rise to over 3million users at the end of 2005.
And with currently over 20million advertising impressions per month, MGN Digital anticipates that it will increase its online advertising inventory to over 30million advertising impressions per month in 2006.

The agreement between Trinity Mirror and FIVIA will see MGN Digital use the AdFront sales, trafficking and advertising management suite through a single, integrated interface with the MGN adserver, providing a total and comprehensive online advertising customer sales, order entry, revenue reporting, trafficking, adserving and billing management solution. With its unmatched market experience and proven technologies FIVIA has established itself as the foremost provider of online advertising sales solutions in Europe and is expanding into further international markets. The core FIVIA solution, AdFront, was introduced to the market in 1999 and has rapidly matured into the current version, AdFront v4.5, to provide comprehensive automated sales, inventory and billing management.

Julia Smith, Head of Digital for MGN, said: "We were looking for a flexible and scalable system to deliver, administer and manage our total online advertising needs, including the management of all our advertising customer sales, inventory optimisation, trafficking, billing and invoicing. The integration of FIVIA's AdFront with our chosen adserver and financial reporting will enable us to deliver a truly integrated advertising service to our customers."

Frédéric Sadarnac, CEO of FIVIA SA said: "Trinity Mirror publishes some of the UK's most popular websites and we are proud that they have chosen FIVIA's AdFront solution to manage their online advertising sales. We are delighted that they recognise AdFront's strengths in offering a comprehensive sales, inventory and billing management solution. Trinity Mirror's decision to deploy AdFront is a vindication of FIVIA's expansion strategy into the UK and a clear sign that digital media owners are looking to improve their online sales processes and advertising customer efficiencies."

About Trinity Mirror and MGN Digital
MGN Digital is part of Trinity Mirror, the UK's largest newspaper publisher. Trinity Mirror operates a portfolio of more than 500 media brands, which includes some 240 local and regional newspapers, five national newspapers and four sports titles, as well as over 60 websites and a variety of magazines, directories and exhibitions.
With its headquarters at Canary Wharf in London, the Group employs approximately 11,000 people in centres across the UK.

About AdFront v4.5™
AdFront is engineered to specifically focus on the online ad sales management needs of publishers and sales houses who generate revenue from Internet advertising. With complete adserver and accounts integration AdFront allows customers to manage their entire advertising sales order, inventory, contacts, tasks, reporting and billing processes, improving the overall efficiency and productivity of online advertising across the sales, operations and accounting departments.

Founded in 1999, FIVIA SA is the leading provider of software solutions that streamline the Internet advertising process, including AdFront. FIVIA's headquarters are in Paris and European customers include Tiscali Europe, Wanadoo, Telecom Italia, Lycos, Hi Media, WebAds, TF1 and Trinity Mirror. For more information visit www.FIVIA.

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Andrew Gerrard
Direct: +44 (0) 1276 475632
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Published on: 12:00AM on 22nd September 2005