Johnny Loves Rosie, the fashion and hair accessories specialist has appointed Screen Pages ( to create its first transactional website to open up a new sales channel online.

Maryrose Monroe founded Johnny Loves Rosie in 1992 as a fashion accessories business. From the humble beginnings of hair wear, the company now offers an extensive range of women's fashion accessories including jewellery, bags, belts, flip flops, hair-wear, knitwear, cosmetic sets and its hallmark flowers. The company sells through retail stockists throughout the UK (such as Debenhams and Fenwicks) and overseas.

Key goals for the new website – which was launched this week on will include:

* Generate new sales via a fully transactional website
* Develop and extend the Johnny Loves Rosie brand on the internet
* Create a customer database (via registration) to encourage repeat sales
*Deploy a platform capable of significant growth and extension over the coming years

Gail Dobinson at Johnny Loves Rosie, said: “Our sales have been growing steadily through our retail outlets. The internet has increased dramatically both as a shopping outlet and a research tool for our customers, so it is a natural evolution to sell online. Screen Pages has shown itself very responsive and flexible in understanding our brand and needs and we’re looking forward to considerable growth.”

Roger Willcocks, managing director of Screen Pages said: "Online retailing is growing rapidly, especially in the fashion and apparel sectors. Johnny Loves Rosie has a great product range that will appeal to internet shoppers and is another example of an expanding company turning to this new sales channel.”

Published on: 12:00AM on 26th September 2005