Teletext Signs Substantial AdManager Hosted Contract, Allowing Company to Serve a Minimum of 50M Ads per Month across its Site Network

LONDON, UK (AD:TECH LONDON) – September 28, 2005 – Accipiter Solutions, Inc., an online advertising technology innovator since 1996, today announced at AD:TECH London that it has secured UK-based media giant Teletext as an AdManager Hosted customer. In a lucrative deal that saw Teletext move from a major competitive ad management solution to Accipiter’s AdManager, the company now has the ability to serve a minimum of 50 million online ads across its entire site network.

Teletext is the UK’s leading text information provider to analogue & digital television, the Internet, and mobile devices. One of their most recent successes is the Teletext holiday and travel division, composed of a couple of interactive television channels and a web site, http://www.teletextholidays.co.uk/, which sell package holidays, flights, and other travel-related services.

“As our contract with our previous provider was coming to an end, we felt it was the right time to re-evaluate our ad serving capabilities to ensure we were using the best solution,” said Samantha Hart, online retention manager, Teletext Holidays. “Not only was their pricing more competitive, but Accipiter quickly established themselves as a trusted working partner of ours, providing an exceptional level of customer service that we have not received in the past.”

Teletext recently went live with the AdManager solution, serving all standard ad formats as well as many rich media formats to its online visitors. AdManager is currently being used to manage online ad campaigns targeted at search criteria including destination and family size entered in the Teletext holiday and travel site, http://www.teletextholidays.co.uk/.

“Employing the AdManager Hosted solution provides many advantages to Teletext,” said Hart. “Not only have we unlocked more working capital and resources for other more appropriate uses central to our core competencies, but we have quickly grown to rely on AdManager’s real-time campaign management and reporting capabilities as well as enhanced frequency capping.”

In the near future, Teletext plans to implement AdManager’s geo-targeting capabilities, as well as employ post-impression and post-click tracking. In addition, Teletext plans to explore session-based behavioural targeting provided by AdManager V8.

“This is a major competitive win for Accipiter,” comments Mike Keaton, director of European Operations, Accipiter. “We are continually winning business from customers unhappy with other providers in the marketplace with our level of reliability, unsurpassed customer service, and pricing structure. Whether our customers have unique large trafficking needs such as Teletext or much smaller requirements, Accipiter proves to be the best solution.”

AdManager is available on Windows NT and Solaris operating systems. The solution supports a variety of database platforms such as Oracle, SQL Server, and Sybase. For more product information, please visit http://www.accipiter.com/solutions/index.php.

Accipiter is exhibiting at the first annual AD:TECH London this week (stand #270) where it will demonstrate AdManager and VIBE behavioural targeting engine. The company will also host an educational seminar focused on the latest trends in behavioural targeting.

About Teletext
Teletext provides users with a wealth of information through its services on TV and elsewhere, attracting nearly 18 million people every week. Services are available on ITV1, Channel 4 and five other stations on analogue TV, as well as those on digital TV (Sky and Freeview), the web and mobile phones. If you are looking for a holiday or flight, and for help and advice in doing so, don't go anywhere until you've been to Teletextholidays.co.uk . So whether you're looking for a fantastic holiday, the latest score, entertainment gossip, up-to-date headlines, market updates or this week's winning lotto numbers, Teletext is making sure you are never more than a press of a button away from the information you need. For more information, please refer to http://www.teletext.co.uk.

About Accipiter
Based in Raleigh, North Carolina and London, UK, Accipiter, an online advertising technology leader since 1996, empowers Web publishers and media networks to maximise revenue and reduce operating costs through innovative online ad management and behavioural targeting technologies. Accipiter’s industry-leading products provide effective campaign management and optimisation, accurate inventory forecasting, up-to-the-minute reporting, precise audience targeting, and the ability to easily deliver and track any rich media format-all in real-time. With more than 350 customers worldwide, over 50 billion online ads are served each month using Accipiter technologies. Accipiter’s experienced staff delivers solutions, services, and world-class support that help customers future proof their investments as their business needs evolve. For more information, please visit www.accipiter.com.

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AdManager is a trademark of Accipiter Solutions, Inc. All other company and product names may be trademarks or service marks of the company with which they are associated.

Contacts:

Shawn Ramsey
SRK Communications for Accipiter
Office: +1 919-359-0947
Mobile: +1 919-621-0737
shawn@srkcommunications.com

Michael Keaton
Director of European Operations, Accipiter
Office: +44 (0)20 7830 9783
Mobile: +44 (0)7932 153296
mkeaton@accipiter.com

Published on: 12:00AM on 28th September 2005