Shoe retailer Stylo PLC has commissioned e-commerce experts Digivate to build a suite of new websites, including shoppable Barratts and Shellys sites. Digivate will support the new sites, due to go live in spring 2006, with a comprehensive marketing programme to include SEO, SEM, an affiliate scheme and email campaigns.

“We chose Digivate for its true multi-channel expertise,” says James Lovell, Marketing Manager at Stylo, “plus its excellent track record in building and promoting e-commerce web sites.”

Will Gotley, Managing Director at Digivate, comments, “High Street stores like Barratts have a huge advantage over web only etailers. We’re looking forward to helping Barratts use the internet to grow their business, reduce their costs and improve their customer service.”

Notes for editors:

Stylo PLC was established in 1936. The Group is primarily involved in the retail of footwear and clothing and the manufacture of footwear, marketed through three main outlets, Barratts, Shellys and Priceless. The businesses operate through approximately 400 shops and 200 concession outlets. 2004 turnover was £233 million.

Digivate was founded in 1998 by a team with extensive retail and mail order experience. The company has always been dedicated to providing an integrated service for multi-channel merchants - from site design to online promotion, via site management and strategic consultancy. Current clients include Richer Sounds, Selfridges and Sofa Workshop.

For further information, please contact Lysander Meath Baker on 020 7845 9996 or email him on

Published on: 12:00AM on 28th September 2005