DS.Emotion turn Franz Ferdinand into citizen reporters.

Award winning and multi-million selling artists Franz Ferdinand will use digital activity to lead the marketing behind the new single ‘Do You Want To’ (released September 19th) and new album ‘You Could Have It So Much Better’ (released October 4th). At the core of the marketing strategy is the new site www.franzferdinand.co.uk created by digital agency DS.Emotion and redeveloped to focus on providing more exclusive audio + video content that can be regularly updated.

DS.Emotion has also turned Franz Ferdinand into citizen reporters having armed them with laptops, microphones and digital cameras, to upload exclusive footage from wherever they are in the world. This allows the band direct input and control over the content of the site. A new RSS blog feed from each band member will allow fans exclusive access to all the latest insights from each member. DS.Emotion will initially launch the RSS blog feed for the US site www.franzferdinand.tv and it is hoped the RSS blog feed will be rolled out to other Franz Ferdinand sites in October.

This is an ongoing relationship with DS.Emotion, who created the band’s official website in 2004, as well as the online video diaries, that gave fans exclusive footage of the band in the studio recording their new album.

www.franzferdinand.co.uk aims to build closer links with fans through more updateable exclusive content and online interaction. Offline activity, including posters and the inlay sleeves of the new single and album, will name check the URL and encourage fans to register their details online to receive the newsletter, which provides information on the latest releases and exclusive videos and content.

www.franzferdinand.co.uk provides details of all upcoming releases and gigs and has many new features. The site will house more exclusive video and audio content than ever before. There is a new biography section as well as the full story behind the second album. The blog section is bigger with regular contributions from each band member. Fans will have access to the lyrics from all releases to date. A new section provides answers to the most frequently asked questions about the band’s music and influences. Fans can email the band direct and have their answers posted up on the site. Fans can also submit their own links. The new gallery section contains the latest live imagery and fans are invited to submit their own images to be posted up on the site. The online shop has also expanded with a greater range of merchandise.

Chris Hassell, new media director at DS.Emotion said:
“This is one of the most exciting digital projects for a UK band with lots of new features like the RSS blog feed. We’re working closer than ever before with the band and their record label Domino. The first site attracted over 15,000 unique visitors a day and this will increase significantly with the new site and new features. Over the past 18 months, we’ve monitored feedback from fans and we know what they really want. The popularity of the band is at an all time high and we have created a robust site that can evolve quicker than ever before, with more regularly updated and exclusive content. This means fans will interact and get even closer to their favourite band.”



Notes to the editor.
For interviews and more information, please contact Harry Cymbler at Hot Cherry on 0207 619 0400 or harry@hotcherry.co.uk.

DS.Emotion www.dsemotion.com
DS.Emotion is an independent digital agency using digital platforms to create entertaining experiences for consumer brands. Clients include SkyBet, Nickelodeon, Franz Ferdinand, Vodafone, Kaiser Chiefs, Nintendo Gamecube, Carnaby, Sony, Universal Music and Orange.

Franz Ferdinand www.franzferdinand.co.uk
Franz Ferdinand formed in 2001 and is made up of Robert Hardy, Alex Kapranos, Nick McCarthy and Paul Thompson. In 2004, all four band members approached DS.Emotion directly having been impressed with their strong entertainment portfolio that includes Sony and Universal Music.

Published on: 12:00AM on 29th September 2005