e-Dialog and Coremetrics Partner to Optimize E-mail Marketing Programs
Integration of Web Data Creates Highly Targeted, Behavior-based Retention Campaigns

SAN MATEO, Calif., and LEXINGTON, Mass., October 4, 2005 – e-Dialog, the proven provider of advanced e-mail marketing solutions, and Coremetrics, the leading provider of hosted Web analytics solutions, today announced a partnership to integrate Coremetrics’ LIVE (Lifetime Individual Visitor Experience) Profiles with e-Dialog’s e-mail marketing solutions. The joint solution enables clients to use integrated behavioral and transactional data to further enhance the targeting and dynamic content of highly sophisticated e-mail campaigns that can drive significant increases in revenue.

Integration with Coremetrics Web analytics data empowers marketers to attain a multi-channel view of online customers based on clickstream activity, such as browsing, abandonment, conversion and purchase RFM (Recency, Frequency, Monetary) variables. With this data, companies can pursue visitors and customers that have exhibited specific behaviors and preferences with well-timed, relevant content or special promotions known to spur conversion rates. According to a report by industry analyst firm JupiterResearch, the use of Web analytics to target e-mail campaigns improves revenue by nine times more than the use of broadcast mailings .

“Deep insight into customers’ preferences and inclination to buy is absolutely essential to get e-mail marketers to the next level of sophistication,” said John Rizzi, chief executive officer for e-Dialog. “We have already integrated with Coremetrics data on behalf of some of our clients, such as TJX, and they are very enthusiastic about the results.”

Through a seamless transfer of data between Coremetrics LIVEmail and e-Dialog’s data segmentation, analysis and audience building tool Insight Builder, marketers can quickly perform advanced queries and create audiences through an intuitive Web-based, drag and drop interface. The result is intelligent e-marketing campaigns that achieve higher conversion rates.

“As marketers increasingly seek ways to improve e-mail campaign results, they require solutions that will substantially improve relevance,” said Joe Davis, president and CEO of Coremetrics. “We are pleased to work with a proven e-mail marketing service provider like e-Dialog to offer clients the ability to execute targeted, measurable e-mail campaigns that influence prospect behavior and deepen customer relationships.”

About LIVEmail
A simple and automated means of achieving perfect targeting for email campaigns, LIVEmail delivers to clients a seamless integration with their current email vendor featuring effortless data transfer and automated campaign reporting in the Coremetrics Marketing Management Center (MMC). LIVEmail enables marketers to deliver highly targeted email campaigns based upon customer browsing, abandonment, conversion, and purchase RFM variables directly from their email marketing interface. In addition, desirable but previously difficult campaign combinations are now easily automated. Marketers can target product abandoners, high service-level customers, accessory up-sell candidates, application non-completers, high value customers, and inactive visitors with specific messages and offers to yield higher profits and increased customer lifetime value. LIVEmail enhances the bottom line for eBusinesses by allowing them to rely on Coremetrics and their email marketing vendor’s expertise in effective campaign creation and marketing to rapidly achieve substantial, verifiable marketing return on investment and real profitability growth. Clients can access the full power of the integrated platform with zero technical integration work.

About Coremetrics
Coremetrics is the leading provider of on-demand Web analytics and precision marketing solutions, offering the industry's only Web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles. Representing the single most accurate and comprehensive source of online customer data, LIVE Profiles serve as the foundation for all successful eBusiness initiatives. Leading online brands rely on Coremetrics LIVE Profiles to monitor and optimize the performance of multiple marketing campaigns, improve cross-sell and multichannel initiatives, and precisely target customers through intelligent marketing campaigns. Coremetrics services more than 500 brands and has delivered over $250 million in documented ROI in the past two years. The company is privately held with funding from Accel Partners and Highland Capital Partners and is headquartered in San Mateo, Calif., with offices in Austin, Texas and London, England. To learn more about Coremetrics, visit www.coremetrics.com or call 877-721-CORE.

About e-Dialog
Established in 1997, e-Dialog is a proven provider of advanced e-mail marketing technologies, products, strategies and services for permission-based e-mail marketers. Tesco, Marks & Spencer, FilmFour, the NFL, BMG Music Service, American Eagle Outfitters, TJX, and SmartBargains are just a few of the 70 top marketers that rely on
e-Dialog’s flexible solutions to efficiently turn complex customer data into actionable and relevant e-mail campaigns that produce unbeatable results. Jupiter Research ranked
e-Dialog a leading e-mail marketing service provider in 2004 based on its value and market suitability, and highlighted its reporting and analytics as strong and comprehensive. With offices in Lexington, Mass., and London, England, e-Dialog is a privately-held company whose investors include Flagship Ventures and Commonwealth Capital. For more information, visit www.e-dialog.com or contact Arthur Sweetser at 781-372-3353 or Peter Duffy in the United Kingdom at (+44) 0207 659 2706.

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e-Dialog media contact:
Peter Duffy
+44 (0) 20 8670 8170
pduffy@e-dialog.com

Coremetrics media contact:
Ed Korenman
(650) 762-1433
ekorenman@coremetrics.com

Published on: 12:00AM on 4th October 2005