Macmillan Cancer Relief Undertakes First Online Ad Campaign Using Deliaonline.com and vcmedia

As part of their ‘World’s Biggest Coffee Morning’ fundraising event, Macmillan Cancer Relief will start their first online advertising campaign on 30 August, on Delia Online (www.deliaonline.com), which is exclusively represented by vcmedia.

Macmillan is sponsoring editorial on the Delia Online homepage and various themed recipe galleries for four weeks in September, with banners linking through to the event’s microsite, www.macmillan.org.uk/coffee. In addition, two email newsletters during the month will be sent to all 125,000 Delia Online newsletter subscribers during the campaign, encouraging users to organise their own coffee morning for the cancer care charity on 30 September.

vcmedia and advertising agency PHD negotiated the arrangement for the campaign on Delia Online, which is exclusively represented by vcmedia and the only site that Macmillan is sponsoring The creative for the campaign was developed by Ideas Eurobrand.

The ‘World’s Biggest Coffee Morning’ is in its 15th year and will be supported by above the line press and radio activity throughout September.

Helen Gray, National Events Manager at Macmillan Cancer Relief, said: “We’re really excited about our first online advertising campaign. The reach and number of users that deliaonline.co.uk has will enable us to talk to almost 400,000 users. Many of those users are our target demographic for World’s Biggest Coffee Morning”.

Vanessa Kent, UK Country Manager at vcmedia said: “Macmillan’s campaign is a great fit for users of Delia Online. By advertising on the sites within vcmedia’s portfolio, such as Delia Online, advertisers can reach very targeted audiences and meet their individual campaign objectives.”

Macmillan Cancer Relief is urging people to get together for a cup of coffee with friends to help people living with cancer on Friday 30 September, as part of its World’s Biggest Coffee Morning.

Those who wish to join in the fun and make a cup of coffee count should log onto www.macmillan.org.uk/coffee or call the hotline 0845 602 1246 to register.

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Contact Details
ValueClick Europe
Lisa Artemis
PR Manager
Tel: +44 (0)20 8785 5835
M: +44 (0)7881 820862
Email: lartemis@valueclick.com

Macmillan Cancer Relief
Sunita Sharma
Press Officer
Tel: +44 (0)207 8407811
Email: ssharma@macmillan.org.uk

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About Macmillan Cancer Relief:
Macmillan Cancer Relief helps people who are living with cancer.
Each and every day 739 people in the UK are told they have cancer. More than one million people in the UK today have had a cancer diagnosis, and more than one in three will be diagnosed at some time in their life.
As well as taking action today to support people from the moment they suspect they have cancer, we’re shaping the future of cancer care. Our increasing range of services, including our Macmillan nurses, doctors and other health professionals, cancer care centres, a range of cancer information, practical help at home and help with money, is funded entirely through the generosity of our supporters.
Thanks to them, Macmillan provides the practical and emotional support which will change the lives of people living with cancer today – and tomorrow.

For cancer information and support, contact the Macmillan CancerLine (Monday – Friday, 9.00am – 6.00pm) by freephone: 0808 808 2020, textphone: 0808 808 0121 or email: cancerline@macmillan.org.uk; or log on to www.macmillan.org.uk.

This release contains forward-looking statements that involve risks and uncertainties, including, but not limited to, trends in online advertising spending and estimates of future online performance-based advertising. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under "Risk Factors" and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including its Annual Report on Form 10-K filed on March 15, 2004, recent quarterly reports on Form 10-Q and current reports on Form 8-K. Other factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements include, but are not limited to, the risk that market demand for online advertising, and performance-based online advertising in particular, will not grow as rapidly as predicted. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

Published on: 12:00AM on 18th August 2005