ipoints, the UK’s most generous internet-based rewards programmes, has signed up five major new partners to its scheme. These are 101cd.com, a major online CD e-tailer, online florist bunches.co.uk, gift site, Prezzybox.com, books e-tailer countrybookshop.co.uk, and jewellery.tv, e-tailer of the largest jewellery collection in the UK. Each company will be using the ipoints loyalty programme to give their customers better value through rewarding purchases, while at the same time increasing average order value, repeat purchase and brand awareness.

Geraldine Tosh, Managing Director at ipoints, comments, “We are extremely pleased to have signed up these five major new partners, all of whom have a real commitment to building their brand through long-term customer loyalty. With ipoints they can add real value to their customer relationships while generating significant incremental revenue and profit.” These five new partners add to the growing portfolio of ipoints partners with names such as, NOP and Choicesdirect.com, one of the largest DVD e-tailers in the UK.

Says Jon Willians, Marketing Director at jewellery.tv, “We looked at a number of different options for developing a loyalty programme for our customers, but were very impressed with the way that ipoints work, the proven track-record of the company to provide a flexible loyalty programme that delivers, and which could be integrated easily into our web platform. By giving our customers the chance to be part of the UK’s most generous online loyalty programme, we will be providing real added value, and early tests show that this leads to greater frequency of purchase, and significantly larger basket sizes.” Typically, ipoints partners see up to a 60% increase in basket size amongst ipoints collectors compared to non-participants, plus a 40% increase in frequency of purchase from existing customers.

Through ipoints, customers of jewellery.tv, bunches.co.uk, 101cd.com, prezzybox.com and countrybookshop.co.uk can earn ipoints for every £1 they spend with these brands and have the opportunity to multi-collect with other partners represented on the ipoints.co.uk website. They can then exchange these ipoints for a wide variety of free gifts from CDs and books, to free flights and holidays, skydiving, cameras and Ipods.

Paul Donovan, Managing Director at 101cd.com adds, “One of the major benefits of signing up to the ipoints loyalty scheme for us is because it really is so motivational. Unlike many other loyalty schemes, because of its generous offer levels, redemption targets for exciting rewards feel achievable. This is helped by the fact that ipoints is working with a large number of blue-chip, non-competing- etailers, which means that our customers can buy CDs from us, but can speed up their ability to redeem exciting rewards through also buying flowers at bunches.co.uk, for instance.”

Zak Edwards, Marketing Director of prezzybox.com concludes, “ For us, ipoints was also attractive owing to the wide and varied range of rewards available through its catalogue. We have a broad profile of customers due to our product portfolio and feel that all of our customers will be attracted and motivated by the choice of redemptions on offer through ipoints.”


Geraldine Tosh at ipoints: t: 020 7819 2841, e: gtosh@ipoints.co.uk

Susan Perolls at Loudmouth PR: t: 020 7274 9790, e: susanp@loudmouthpr.co.uk

About ipoints

Ipoints ltd is a direct marketing and loyalty services provider. Ipoints own and operate ipoints.co.uk, the UK's most generous internet-based rewards programme, with over 900,000 members who earn ipoints from over 300 etail partners and exchange them for a variety of rewards covering over 200,000 items. It provides the means for companies to reward their customers with meaningful and desirable products. In addition, ipoints as a media-owner has a database of active online customers, providing access to clients for direct marketing purposes. Ipoints also build and manage white label staff and trade incentive and motivation programmes.

About 101cd.com

101cd.com offers a huge range of chart CDs for £7.95 with free delivery and classic and popular CDs and DVDs from just £3.99. 101cd.com caters to the music enthusiast as well as those into popular music with over 1 million CDs and DVDs from all genres, and includes hard-to-find and import titles. The company was established in 1998 and has survived in this fiercely competitively marketplace by offering outstanding customer service as well as a fantastic range of competitively priced products.

About bunches.co.uk

Bunches is a multi-channel retailer selling beautiful fresh flowers by post. Founded in 1989 Bunches is still a family owned and managed company which has successfully delivered over 2 million bouquets nationwide. With a wide range of bouquets perfect for any occasion and prices starting from only £10.99 including delivery, Bunches has the ideal gift ready and waiting to make someone’s day. From the start Bunches has built its reputation on offering a personal service, excellent quality flowers and great value prices, three values that have made Bunches the successful business that it is.

About Countrybookshop.co.uk

Countrybookshop is a multi-channel retailer of entertainment and book products offering a local alternative to customers. It offers over 3.2 million titles, one of the largest range of titles available through a European Site. The online shop, one of the first e-commerce sites in the country, was launched in 1997 to complement the established bricks and mortar shop and in 1999 added every title in print in the UK - over 1 million titles. Subsequently, the product range has been expanded to include 2 million US titles, as well as discounted magazine subscriptions & educational games.

About jewellery.tv

Jewellery.tv offers the largest range of jewellery in the UK, including platinum, gold silver and titanium jewellery for men, ladies, children and babies. Also available are loose diamonds, a bespoke diamond jewellery service, designer and branded jewellery including exclusive collections such as John Rocha Jewellery. Jewellery.tv is aiming to become the largest independent e-jeweller in the UK.

About prezzybox.com

Prezzybox.com - "everything you could want and more". Established in 2000, Prezzybox is an independently owned online retailer of weird and wonderful gifts. From latest gadgets Oggz to Oidz, Picnic Baskets to Rocking Horses, Prezzybox has over 1500 products for all the family. Gift shopping is simply a breeze with its Gift Wizard, Wish List and Gift Reminder Services.

Published on: 12:00AM on 24th August 2005