Dance Depot has launched a revamped e-commerce website built by retail experts Digivate. Founded in 1988, Dance Depot sells it own range of dance footwear as well as supplying products from Capezio, Leo’s Dancewear, Bloch, Danskin and many of the worlds leading dancewear brands. Dance Depot sells direct to dance teachers, dance schools and theatres offering a wide range of shoes, clothing, tights and accessories for all styles of dance at trade prices.

Built using Digivate’s open source based TurboShop 4.0 as a platform, the new Dance Depot site includes the following features:
• Quick shop for rapid ordering using product codes
• Easy to use editing pages to allow Dance Depot to amend all copy
• Promotion management module
• Full integration with Dance Depot’s bespoke order processing software
• Password protected trade section

“The new site compliments our existing mail order business and gives us an online shop with all the features we wanted – vital for today’s competitive market. In the past we declined serving “retail” sales to individuals, but the site allows us to serve both our trade customers and individual dancers. Digivate provide us with an excellent service,” says Simon Grigg, founder and Managing Director of Dance Depot, “building all the functionality we asked for and more and we look forward to adding some of the more advanced modules Digivate offers as the site develops.”

Lysander Meath Baker, Sales Director at Digivate, comments, “The new Dance Depot site shows how a first class e-commerce website can still be affordable.”

Notes for editors:

Digivate was founded in 1998 by a team with extensive retail and mail order experience. The company has always been dedicated to providing an integrated service for multi-channel merchants - from site design to online promotion, via site management and strategic consultancy. Current clients include Richer Sounds, Selfridges and Sofa Workshop.

For further information, please contact Lysander Meath Baker on 020 7845 9996 or email him on

Published on: 12:00AM on 30th August 2005