Advanced Post-Click and Post-View Action Tracking and Reporting Significantly Reduces IT-Related Costs and Tailors Ad Campaigns to Unique Needs of e-commerce Customers

LONDON, UK and RALEIGH, NC – August 29, 2005 – Accipiter Solutions, Inc., an online advertising technology innovator since 1996, today announced that ShareBuilder has adopted its outsourced ad management solution, AdManager Hosted. ShareBuilder, an online investment brokerage serving both beginning and experienced investors, is just one of an increasing number of e-commerce sites using AdManager Hosted to serve ad campaigns using a per-product approach rotated weekly.

Since implementing AdManager Hosted, ShareBuilder has significantly reduced IT-related costs associated with launching and managing ad campaigns across its commerce site. As a result, the company has been able to more effectively monitor, track, forecast, report, and analyze ad campaigns. Using AdManager’s advanced post-click and post-view action tracking and reporting technology, ShareBuilder has the unique ability to associate consumer ad interaction with subsequent consumer conversion events.

“AdManager allows us to quickly and easily tailor campaigns to match the unique needs of our customers,” said Brandon Potter, director of product management for ShareBuilder. “If the post-click reports generated by Accipiter indicate a high success (or failure) rate for a specific creative, we can react immediately rather than be constrained by an IT-driven build schedule.”

Web publishers, media networks, and e-commerce sites can get up and running quickly using AdManager Hosted, eliminating the need for onsite ad management hardware, administrative software, and databases. “We are seeing more and more e-commerce customers like ShareBuilder turn to us for an ad management solution that frees their capital and resources for other more appropriate uses central to their core competencies,” said Jeff Wood, vice president of sales and account management for Accipiter.

ShareBuilder is also looking to AdManager Hosted to provide the ability to dynamically serve targeted ads to customers based on user behavior or specific demographics. “We are always looking for ways to provide our users with relevant content based on their experience with ShareBuilder, said Potter. “AdManager can help get us there.”

AdManager is available on Windows NT and Solaris operating systems. The solution supports a variety of database platforms such as Oracle, SQL Server, and Sybase. For more product information, please visit

About ShareBuilder
ShareBuilder ( is an online brokerage designed to make investing in the stock market simple and affordable. ShareBuilder serves both beginning and experienced investors. With no account or investment minimums, customers can choose from three automatic, dollar-based investing programs. Individual transactions start at just $4* per investment, or customers can choose from two subscription-based programs that offer multiple stock purchases at even lower costs per transaction and advanced portfolio tools. Real-Time buy and sell transactions are also available through market and limit orders. ShareBuilder Securities Corporation, a subsidiary of ShareBuilder Corporation, is a registered broker-dealer and member NASD/SIPC.

* See website for complete information, including full fee schedule. Does not include Real-time Trades.

About Accipiter
Based in Raleigh, North Carolina and London, UK, Accipiter, an online advertising technology leader since 1996, empowers Web publishers and media networks to maximize revenue and reduce operating costs through innovative online ad management and behavioral targeting technologies. Accipiter’s industry-leading products provide effective campaign management and optimization, accurate inventory forecasting, up-to-the-minute reporting, precise audience targeting, and the ability to easily deliver and track any rich media format-all in real-time. With more than 350 customers worldwide, over 50 billion online ads are served each month using Accipiter technologies. Accipiter’s experienced staff delivers solutions, services, and world-class support that help customers future proof their investments as their business needs evolve. For more information, please visit


AdManager is a trademark of Accipiter Solutions, Inc. All other company and product names may be trademarks or service marks of the company with which they are associated.

Media Contact:
Shawn Ramsey-Kroboth
SRK Communications for Accipiter
Phone: +1 919-359-0947
Mobile: +1 919-621-0737

Published on: 12:00AM on 30th August 2005