Newbury, September 7th 2005 - speed-trap Limited, the e-business intelligence company, announces today that Services Limited has implemented Prophet, its client-side data collection™ and analysis solution, on the website.

Monitoring and analysis of search and banner advertising plus being able to track every website visitor and purchaser’s behaviour were cited as prime reasons for selecting and using Prophet. These facilities will enable to ensure its website is designed and maintained as well as possible to the benefit of its customers and its online sales.

Charlie Irish, IT Development Manager at said: “speed -trap’s client-side measurement technology and reporting provides us with real e-business intelligence right across our online insurance business. We have full confidence in the validity of the data collected and find the reporting tools simple and easy to use. Prophet enables us to have a complete view of user experience and behaviour and allows our marketing department to view, measure and manage every facet of our business and applications”.

James Harrison, Insurancewide’s CEO added: “As a pure online business it is vital that we get reliable information and statistics to understand the customer’s journey through our site. Prophet is able to record every aspect of a customer’s experience on the site in a secure manner and in accordance with the’s strict privacy policy.

We pride ourselves on our simple and easy to use technology. We will now have an even better insight into the workings of our site, more opportunity to optimise our on-line presence and more opportunity to make bottom-line improvements to the business”.

Notes to editors

About speed-trap
speed-trap is the e-business intelligence company. The company provides technology and solutions that provide accurate, real-time and complete data on the interactions between customers and web sites. Moving beyond traditional Web Analytics, speed-trap not only provides statistical and business information on activity in the site, but uses the in-depth data provided by its Dynamic Collection™ Technology to give a unique view of visitor experience and customer journeys providing valuable insights into how well online assets are meeting objectives.

speed-trap’s solutions are being used by businesses to drive and monitor their online marketing activity including the monitoring, measurement and management of their on-line business. This includes applications such as campaign management, customer segmentation, customer experience monitoring and performance measurement. Other customers are using the technology to monitor key business metrics and drive real-time content management systems.

speed-trap was founded in January 2000 and is based in the UK with headquarters in Newbury, Berkshire. See for further information.

About is a UK-based internet insurance portal which is authorised and regulated by the Financial Services Authority. It provides consumers access to the largest range of insurers in the UK. The ‘Wizards™’ enable consumers to outline their insurance requirements before being presented with those insurers capable of providing the most suitable product and most competitive quote, significantly reducing the time and cost of purchasing insurance. has developed the products in conjunction with 94 Internet enabled insurance distributors to provide customers with clear product explanations, ease of purchase, and simplicity in use.

• It identifies a selection of insurers that have specifically requested a type of customer and therefore can offer a truly competitive quote.
• It accesses up to 98% of online motor insurance rates sourced from 67 insurance websites, which in turn access rates from all 34 UK insurers.

Media Contacts
For speed-trap:
Jim Crowther
Ad-Lib International Limited
Tel: 01189744189

Zena James
Project Associates
Tel: 07811 240167)

Published on: 12:00AM on 6th September 2005