Accipiter takes advantage of upswing in the UK online market to sign 8 new clients and additional major customer upgrades

LONDON, UK and RALEIGH, NC – September 07, 2005 – Accipiter Solutions, Inc., an online advertising technology innovator since 1996, today announced a significant upswing in recorded sales of its solutions in the UK market. A recent Advertising Association (AA) report predicts that UK online ad spend is expected to increase by nearly a third throughout the year and Accipiter is taking advantage of the trend, poised to lead the region in new customer sales this year.

Accipiter’s UK office recently signed Livescore.com as a new AdManager Hosted customer and will manage the site’s trafficking services as well. The company moved from a competitive solution to Accipiter’s AdManager.

“We’re pleased to have chosen Accipiter as our ad serving partner, they’ve been able to provide an ad serving solution that is capable of handling our large traffic volumes, said Michael Tanaka, Commercial Director of Livescore.com. “They’ve also impressed us by going beyond customer service and providing customer care. We’re looking forward to continuing a great relationship with Accipiter.”

Zoom.co.uk, a magazine-style site owned by Arcadia, also signed an AdManager Hosted and ad trafficking contract with Accipiter. "Accipiter is able to provide Zoom with the combined ad management and trafficking service that we require to meet our business needs," said Daralyn Danns, Publisher, Zoom.co.uk. "We were already familiar with Accipiter's technology benefits and have been very impressed with the level of professionalism offered by the traffic management team."

Following a slow period during the economic downturn in early 2000, the online ad spend market in the UK has gained steady speed, especially within the last year. As the market continues to grow and gain consistency, more publishers are encouraged to spend on technology platforms, looking first to industry innovators such as Accipiter. “No doubt we are seeing a buoyant publishers’ market right now,” said Mike Keaton, director of European Operations, Accipiter. “The overall online ad market is growing and getting healthier. With revenues increasing, publishers are now in a position to make the technology changes they have held back from in the previous few years.”

Other new deals for Accipiter UK include Blendon Communications, a specialist magazine publisher, and Exchange and Mart, who have extended their current AdManager agreement to increase the volume of ads they can serve per month as they continue to grow.

Centaur Communications Ltd, one of the UK’s largest independent business publishing and information companies, recently signed a 12-month ad trafficking contract with Accipiter for its mad.co.uk site. “Increased online ad demands and changing market conditions in the UK are driving more customers to turn to us for outsourced ad trafficking management,” commented Mike Keaton. “Our significant growth in the UK market combined with our major European successes, such as Wolters Kluwer and Dada in Italy, show that Accipiter’s latest release of AdManager, version 8, continues to set the standard for online publishers.”

Other major new UK customer announcements will follow in the next few months.

About Accipiter
Based in Raleigh, North Carolina and London, UK, Accipiter, an online advertising technology leader since 1996, empowers Web publishers and media networks to maximize revenue and reduce operating costs through innovative online ad management and behavioral targeting technologies. Accipiter’s industry-leading products provide effective campaign management and optimization, accurate inventory forecasting, up-to-the-minute reporting, precise audience targeting, and the ability to easily deliver and track any rich media format - all in real-time. With more than 350 customers worldwide, over 50 billion online ads are served each month using Accipiter technologies. Accipiter’s experienced staff delivers solutions, services, and world-class support that help customers future proof their investments as their business needs evolve. For more information, please visit www.accipiter.com.

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AdManager is a registered trademark of Accipiter Solutions, Inc. All other company and product names may be trademarks or service marks of the company with which they are associated.

Media Contact:
Shawn Ramey-Kroboth
SRK Communications for Accipiter
Phone: +1 919-359-0947
Mobile: +1 919-621-0737
shawn@srkcommunications.com

Published on: 12:00AM on 7th September 2005