An interactive presentation from the Chartered Institute of Marketing and Flytxt

4th October - Reading University, 1/2 day seminar (from 9am) - £89 (including lunch)

5th October – Central London, 1/2 day seminar (from 9am) - £99 (including Lunch)


Mobile is one of the fastest growing marketing channels and one that has well and truly broken out of its youth beginnings to become mainstream across most sectors. This fast paced dynamic seminar by Flytxt, one of the industries leading companies, will give hands on demonstrations on how the technology works (bring your mobile) and how you and your company can benefit.

Mobile Insights

This thirty-minute presentation provides you with the latest statistics and insights into mobile marketing. The latest figures on penetration, demographics and most importantly consumer insights into recall, response and interests.


The advantages and opportunities mobile couponing offers to brands. Then we will take you to the general Mobile Couponing cycle from “Engage” - to “Reward” – to “Redeem” – to “Learn”. This session is based on practical Case studies and real world examples.

Mobile Direct Response

The process of collecting rich data from your target audience through Mobile. Using real examples and demos you can see how mobile enhances Direct Marketing.


This session introduces brand new opportunities for advertisers to promote their products and services on the operator mobile portals. There are now 8 million regular WAP users in the UK, growing 30-40% year on year.


The aim of this session is to show you that there is “more to Life then SMS”. Examples from major brands using exiting new technology should provide you with more ideas of how mobile can work for you and your brands.

Q&A, lunch and networking


About Flytxt

Flytxt is the leading provider of technology and expertise for mobile marketing and interactivity.

Flytxt’s first claim to fame was the world’s first large-scale Text and Win campaign with Cadbury’s in 2001, which enjoyed an astounding 8% response rate and led to a 3% increase in sales across key products in the UK and a resulting 5% rise in share price.

Flytxt is the recipient of three Marketing Direct Intelligence awards for Intelligent Application of Data (with Men’s Health in 2002), Best New Profiling Technique (with publisher EMAP in 2003), and Intelligent Application of Data (with mobile carrier Orange in 2004). Flytxt was also the winner of the New Media Age “Best use of Wireless” award in 2004 and the Revolution digital award for Orange Wednesdays.

Flytxt was ranked the UK’s 12th fastest growing privately-held technology company by the Sunday Times in 2004

Published on: 12:00AM on 7th September 2005