immediate future today launches a glossary, the ‘Online PR Phrase Book’ (www.immediatefuture.co.uk/onlinePR), to help clients understand the terms and phrases frequently used in the practice of online public relations.

With over 250 definitions, the Online PR Phrase Book is the first dictionary of internet PR terms. Designed to help clients and PRs get to grips with these key business terms, it provides a single source for professionals looking to understand online PR.

Katy Howell, Managing Director at immediate future, says: “Whilst the fundamentals of online PR remain the same as traditional public relations - reputation and brand profile-building - the way the results are achieved is very different. And with the new tactics comes a different vocabulary, making it hard for the newcomer to online PR to understand the variety of concepts and expressions.”

Many Online PR words and phrases have their roots in internet marketing, and the growing PR trend for blogging has produced its very own individual jargon. Whether it’s RSS or SEO PR, or more web marketing terms like PPC and CPM, understanding the language of Online PR is vital if the industry is to educate more clients and PRs about this developing discipline.

According to Ashley Friedlein at E-consultancy, immediate future’s specialist glossary is welcomed by the industry. E-consultancy (http://www.e-consultancy.com) hosts two highly-respected online PR roundtables and manages a comprehensive training course, which runs this October, http://www.e-consultancy.com/knowledge/events/818/online-pr-training-workshop.html.

Friedlein comments: “The scale and impact of online PR is evolving rapidly and it’s essential for PRs and marketers to understand the challenges the internet creates for brand management and publicity. This professional source of online PR terms provides a great resource for individuals, agencies and brands looking to master online PR.”

Part of immediate future’s PR Toolbox section, the Online PR Phrase Book at http://www.immediatefuture.co.uk/onlinePR is found alongside the company’s established glossary of traditional PR terms. The Online PR Phrase Book will be continuously updated to ensure that it includes the most current definitions.

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About immediate future Ltd.
immediate future Ltd. is a fast-growing independent public relations agency, specialising in PR for digital marketing companies and online PR for organisations wanting to maximise their exposure on the web.

immediate future is at the heart of the digital debate. The company is active members of the British Interactive Media Association (BIMA), the European Multimedia Forum (EMF), E-consultancy, and the British Web Design and Marketing Association (BWDMA). Consultancy projects for New Media Knowledge, Netimperative and various conference organisers reflect the team’s expertise across the entire digital landscape.

immediate future’s online PR expertise has proven to drive traffic to websites, develop stronger relationships with journalists and create a positive reputation by tapping into the buzz of blogs and citizen sites. Clients benefit from widespread, positive, measurable coverage and develop relationships with key online influencers. Monitoring services and influencer profiles ensure difficult issues can be addressed quickly and a crisis plan activated.

Clients include, Tribal DDB, EMI’s Digital Media Division, Association of Online Publishers, Pigsback.com and Zip Television.

http://www.immediatefuture.co.uk

About E-consultancy
E-consultancy is the UK's leading online publisher of best practice internet marketing reports, research and how-to guides. It also publishes buyer's guides and has a directory of 100,000+ third party internet marketing white papers.

Since moving to a paid-content model in 2003 E-consultancy has amassed thousands of paying subscribers, around 30,000 registered users and 115,000 unique users sessions per month. Its weekly newsletter is sent to 18,000 e-marketing professionals. Subscribers pay from £99 per year to access the exclusive and highly practical content, which helps internet marketers get the most out of their websites.

E-consultancy events include roundtables and monthly 'Supplier Showcases', where six suppliers pitch to an audience of pre-qualified buyers in a Central London venue.

E-consultancy also provides a range of in-house internet training programmes, such as seminars and workshops, and has recently launched a new media jobs channel to help internet teams find new recruits.

http://www.e-consultancy.com/about/

For further information, please contact:

Katy Howell
immediate future Ltd
0845 408 2031
pressofficel@immediatefuture.co.uk

Published on: 12:00AM on 7th September 2005