US-based OPTIMOST Partners With CLICKSTREAM TECHNOLOGIES

Two leading software developers have joined forces to deliver a future-proof web-based solution that will significantly increase online version rates for retailers and organisations with e-commerce capabilities around the globe. Optimost will offer to their market conversion rate optimization solutions which integrate Clickstream’s unique capability to provide 100% accurate and complete data through a data capture module which ensures the fully automatic, continuous and consistent monitoring of all web-based pages, content and visitor behaviour and activities.

Optimost allows companies to maximize conversion rates on their Websites in real-time based on the actual behavior of actual customers. Using advanced multivariable testing techniques coupled with patent-pending technology, Optimost offers companies an easy-to-implement solution for testing virtually limitless permutations of copy, offers, layouts, and any other factor to increase response rates.

By capitalizing on Clickstream’s unique automated data collection which monitors all content dynamically, Optimost further strengthens their ability to identify and remove obstacles to online marketing conversions. Clickstream’s DataSherpa™is a high quality automated digital data capture software that links behaviour, transaction and user environment data found in any web site environment.

About Optimost
New York-based Optimost provides an ASP-based solution which allows companies to maximize conversion rates in real-time based on the actual behavior of actual customers. Using advanced multivariable testing techniques coupled with patent-pending technology, Optimost offers companies an easy-to-implement solution for testing virtually limitless permutations of copy, offers, layouts, and any other factor to increase response rates. Optimost lets companies maximize revenue generated by key webpages such as landing pages, registration pages, and order pages and helps them focus on the individual factors that influence response rates. Clients Optimost has worked with include: Ask Jeeves, Inc., Bankrate.com, Inc., eDiets, eUniverse, PhoneHog, MotleyFool, NextStudent, Palo Alto Software, RealNetworks, and Sportsline.com. For more information, please visit www.optimost.com.

About Clickstream Technologies
Clickstream was formed in 1999 and is based in Cambridge, UK. Clickstream has developed a patented digital data collection software which serves as a unique and consistent platform for obtaining data about visitor behaviour and transactions in any web-based environment. Clickstream’s technology replaces previous data gathering methods (log file analysis, page tagging), fully automates the data capture process and provides the most accurate data set available today to support business decisions in online marketing, e-Commerce, and e-Business. Clickstream fully portable data capture tool gathers, transforms, formats and automatically transmits data to any database for web analytics, business intelligence, business process management, etc. and helps integrating digital data with existing corporate information systems. Customers include Bradford & Bingley Group, Virgin Money, My Travel, UKTV, John Charcoal, Kiwi Bank. For more information go to www.clickstream.com.

Media contact: Titus Suck, Director of Sales & Marketing, +44 (0)1223 200610 or ts@clickstream.com.

Published on: 12:00AM on 14th September 2005