Scandit Survey Suggests Retailers Missing In-Store Sales Opportunities

74% of shoppers feel positively toward brick-and-mortar retailers, but lack of digital engagement sends them elsewhere to buy Findings from a recent Scandit consumer survey of more than 1,500 respondents in the US, UK and Germany suggest brick-and-mortar retailers are missing valuable opportunit...
Published on: 5:12PM on 14th December 2017

Econsultancy APAC, e2i and NTUC launch funded Professional Certificate in Digital Marketing

Leading global digital publishing, consultancy and training group Econsultancy, the Employment and Employability Institute (e2i) and the National Trades Union Congress (NTUC) U Associate has jointly developed the Professional Certificate in Digital Marketing in Singapore targeting to train at lea...
Published on: 4:00AM on 11th December 2017

ZONE WINS BMW GROUP UK RETAINED BRIEF

BMW Group UK has appointed digital agency Zone as its retained retail marketing services agency for its BMW, MINI and Motorrad brands in the UK and for Rolls-Royce globally. Zone won the brief following a final five-way pitch initiated by The Observatory International. The agency has been taske...
Published on: 3:01PM on 4th December 2017

Massive increase in parcel deliveries over Cyber Weekend exceeds predictions, says MetaPack

LONDON – 29 November 2017 – A huge rise in delivery volumes processed across the MetaPack delivery platform of 26% year-on-year over Black Friday and the Cyber Weekend, outpaced even the most optimistic predictions made by the company in the run up to the Peak weekend. MetaPack, the global lead...
Published on: 2:05PM on 29th November 2017

MetaPack Adds to Growing Carrier Programme with New Partner MHI Delivering Broader Scope of International Services for Retailers and Brands

LONDON – November 20, 2017 – MetaPack, the global leader in eCommerce delivery technology, has announced a new partnership with Mail Handling International (MHI), the developer of global postal logistics solutions, which further boosts its rapidly growing Certified Carrier Programme. The partner...
Published on: 1:16PM on 20th November 2017

Nomensa helps Innovate UK transform online grants application service

The digitisation of the Government’s Innovation Funding Service (IFS) is set to transform the UK economy and support business growth further through improved accessibility and usability. The UK’s innovation agency, Innovate UK developed its large-scale, end-to-end online grants application and ...
Published on: 3:00PM on 17th November 2017

Jellyfish grows dynamic creative proposition in the UK with new hires

Digital agency Jellyfish has bolstered its creative offering by appointing a UK team dedicated to building its dynamic creative proposition in the UK. Headed up by Shane Smith, who has been named head of creative production, the team also includes Joey Padasian and Pavel Krymski who join as crea...
Published on: 9:42AM on 15th November 2017

Half of online shoppers abandon a purchase if they can’t get the delivery choices they want according to new research

MetaPack Survey: retailers must get delivery right, or risk losing customers London – November 14, 2017 Retailers and brands cannot afford to become complacent about the strategic role that delivery plays in their eCommerce strategies according to new research. Half of all shoppers will abandon ...
Published on: 11:40AM on 14th November 2017

Scandit Launches Barcode Scanner SDK for the Web, Brings Barcode Scanning to the Browser

Enterprises can enable customers, employees and partners to perform mobile scanning without downloading an app Zurich, Switzerland – November 13, 2017 - Scandit, the leading developer of next-generation mobile data capture solutions based on computer vision, augmented reality and machine learni...
Published on: 9:39AM on 13th November 2017

Periscope By McKinsey And Dynamic Yield Announce Global Alliance for Enhanced Multichannel Personalization

London – November, 2, 2017 – Periscope® By McKinsey, a suite of Marketing and Sales solutions, today announced that it has forged a global alliance with Dynamic Yield, a leading personalization solution provider, currently personalizing content for more than 600 million monthly active users. The ...
Published on: 1:05PM on 2nd November 2017

MetaPack Anticipates Shift in Consumer Behaviour During Peak 2017

LONDON – October 31, 2017 –Increased volumes and a demand to continue offering varied, flexible delivery options is likely to put pressure on retailers, brands and carriers during Peak 2017, Metapack, the global leader in eCommerce delivery technology, predicts. After the consolidation and succe...
Published on: 9:00AM on 1st November 2017

MediaMarkt Nederland Selects MetaPack To Enhance its European Delivery Options

Driving conversion rates, reducing basket abandonment and increasing brand loyalty with MetaPack Options London – 30 October, 2017 – MetaPack, the global leader in eCommerce delivery technology, has announced that MediaMarkt Nederland, the holding company of Europe's largest consumer electronics...
Published on: 5:00PM on 30th October 2017

Cognizant to Acquire Zone, a Leading Full-Service Digital Agency

Acquisition Will Enhance Cognizant Capabilities in Interactive Digital Content, Commerce, Channels and Marketing Cognizant (NASDAQ: CTSH) today announced it has agreed to acquire Zone, one of the United Kingdom's leading independent full-service digital agencies specializing in customer experien...
Published on: 12:12PM on 26th October 2017

Emarsys Deepens AI and Personalization Capabilities, Transforming Websites into a Truly Integrated Marketing Channel

Powered by real-time session and historical CRM data, new AI-optimized Web Channel solution adds websites to omnichannel experiences and boosts conversion rates by up to 400% Berlin, GERMANY, Emarsys Revolution event - October 23, 2017 - Emarsys, the largest independent marketing platform compan...
Published on: 3:26PM on 23rd October 2017

“Black Friday 2017 Shopping Report: Consumer sentiment is riding high” – Research from Periscope By McKinsey

It could be a huge Black Friday for 2017, as 44% of US, and 81% of UK shoppers plan to go bargain hunting online and in stores London – October 12, 2017 – Periscope® By McKinsey, a suite of solutions focusing on price, promotion, assortment, sales and marketing optimization to achieve sustainabl...
Published on: 12:05PM on 12th October 2017

Only 6% of companies are frequently running highly complex tests to improve conversion rates: new report

11 October 2017, London – Research published today by Econsultancy and RedEye (www.redeye.com) revealed that although the basics of testing are in place in the majority of companies, testing at a more complex level is not yet mainstream. Only 6% of organizations surveyed are frequently carrying o...
Published on: 10:00AM on 11th October 2017

Kestrel Lee joins Econsultancy APAC as Principal Analyst, Greater China

Leading digital publishing, consultancy and training group Econsultancy has appointed Kestrel Lee as Principal Analyst, Greater China. Alongside his agency role in Shanghai, he will start to work with Econsultancy in October 2017, reporting directly to Jefrey Gomez, Managing Director, APAC. He wi...
Published on: 2:00AM on 10th October 2017

The time has come for a new model for marketing: Econsultancy’s Modern Marketing Model (M3)

Organisations need to adopt a new model to blend classic and digital marketing. This is why The Modern Marketing Model has been introduced. The increase in new channels and technologies has dramatically changed the environment in which marketers operate. But the way in which marketing is taught,...
Published on: 4:00PM on 6th October 2017

Designing for the future with Interact London 2017

Digital and user experience conference, Interact London will be returning for its fourth year on October 18 for a one-day conference, exploring the theme ‘designing the future’. As one of the UK’s leading UX and digital events, Interact 2017 will feature cutting edge speakers including Ruby Stee...
Published on: 2:59PM on 28th September 2017

Accenture Interactive Ranked Number One in Econsultancy’s Top 100 Digital Agencies 2017 Report

Accenture Interactive has been named the Top 100 Digital Agency according to Econsultancy’s annual publication, with UK fee income from digital reported at over £284 million. SapientRazorfish came in at second with over £197 million whilst IBM iX are listed in third place with over £195 million. ...
Published on: 9:00AM on 27th September 2017