“Black Friday 2017 Shopping Report: Consumer sentiment is riding high” – Research from Periscope By McKinsey

It could be a huge Black Friday for 2017, as 44% of US, and 81% of UK shoppers plan to go bargain hunting online and in stores London – October 12, 2017 – Periscope® By McKinsey, a suite of solutions focusing on price, promotion, assortment, sales and marketing optimization to achieve sustainabl...
Published on: 12:05PM on 12th October 2017

Only 6% of companies are frequently running highly complex tests to improve conversion rates: new report

11 October 2017, London – Research published today by Econsultancy and RedEye (www.redeye.com) revealed that although the basics of testing are in place in the majority of companies, testing at a more complex level is not yet mainstream. Only 6% of organizations surveyed are frequently carrying o...
Published on: 10:00AM on 11th October 2017

Kestrel Lee joins Econsultancy APAC as Principal Analyst, Greater China

Leading digital publishing, consultancy and training group Econsultancy has appointed Kestrel Lee as Principal Analyst, Greater China. Alongside his agency role in Shanghai, he will start to work with Econsultancy in October 2017, reporting directly to Jefrey Gomez, Managing Director, APAC. He wi...
Published on: 2:00AM on 10th October 2017

The time has come for a new model for marketing: Econsultancy’s Modern Marketing Model (M3)

Organisations need to adopt a new model to blend classic and digital marketing. This is why The Modern Marketing Model has been introduced. The increase in new channels and technologies has dramatically changed the environment in which marketers operate. But the way in which marketing is taught,...
Published on: 4:00PM on 6th October 2017

Designing for the future with Interact London 2017

Digital and user experience conference, Interact London will be returning for its fourth year on October 18 for a one-day conference, exploring the theme ‘designing the future’. As one of the UK’s leading UX and digital events, Interact 2017 will feature cutting edge speakers including Ruby Stee...
Published on: 2:59PM on 28th September 2017

Accenture Interactive Ranked Number One in Econsultancy’s Top 100 Digital Agencies 2017 Report

Accenture Interactive has been named the Top 100 Digital Agency according to Econsultancy’s annual publication, with UK fee income from digital reported at over £284 million. SapientRazorfish came in at second with over £197 million whilst IBM iX are listed in third place with over £195 million. ...
Published on: 9:00AM on 27th September 2017

Retail focused agency win prestigious international Google award

Fast growing UK-based digital marketing agency Genie Goals has triumphed to claim a prestigious Google Premier Partners Award. At the Dublin ceremony, hosting just the top 3% of agencies from Europe, The Middle East and Africa (EMEA), it won the Google Shopping Innovation Award as well as being ...
Published on: 5:10PM on 21st September 2017

Deeper pizza, deep underground

Pizza-lovers treated to a taste of Papa John’s new ‘Papa’s Deep Crust’ in an unusual dining experience at London Underground’s deepest station Lucky Londoners at the Underground’s deepest Tube station, Hampstead, were treated to Papa John’s new ‘Papa’s Deep Crust’ pizza, in a unique platform-d...
Published on: 1:10PM on 8th September 2017

Jellyfish appoints B&Q’s Steve Warrington to senior digital role

Digital agency Jellyfish has announced the appointment of B&Q marketer Steve Warrington as digital strategy director. The appointment follows that of Gawain Owen who joined the agency in the same role earlier this month from Diageo. Warrington moves to Jellyfish after more than four years at B&Q...
Published on: 10:09AM on 10th August 2017

Three in five organisations in Singapore rank data analytics as the top digital marketing skills gap – new research

Singapore – 3rd August 2017 Close to three in five of organisations in Singapore felt web/data analytics was the top digital marketing skills gap that they needed to fill. This is a key finding from the Digital Marketing Training Needs in Singapore 2017 report, published by Econsultancy in par...
Published on: 4:00AM on 4th August 2017

Jellyfish picks De Souza to head up display across EMEA

Digital agency Jellyfish has appointed Geisla de Souza as head of display, EMEA. De Souza brings over 17 years of industry experience to her new role, with expertise including ad operations, programmatic, data and technology. She joins from AudienceScience where, as VP global platform and ad ope...
Published on: 1:53PM on 2nd August 2017

86% percent of brands say agency collaboration is important to their growth, but only 20% say their agencies are collaborating “quite effectively.”

Brands of all kinds are looking to partners for help in their digital transformations. Customer experience, data management and technology utilization are among the top opportunities for agencies, but there are challenges along the way, finds a new Econsultancy report produced in association with...
Published on: 4:03PM on 20th July 2017

Emarsys Named a Strong Performer in Real-Time Interaction Management by Independent Research Firm

Advanced Analytics and Cross-Channel Integration are Fueling RTIM Adoption LONDON, U.K. – June 14, 2017 – Emarsys, a leading global marketing cloud company, announces that it has, for the first time, been included in the recently published report: The Forrester Wave:™ Real-Time Interaction Manag...
Published on: 9:00AM on 20th July 2017

New Study Reveals that Retailers are Ready for AI Marketing, but 70% Regard Technical Skills as a Barrier to Mainstream Adoption

Nearly one in two retailers are missing out on leveraging AI marketing to personalize the customer journey and better understand customer behaviors LONDON, U.K. – 11th July 2017 – Emarsys, a leading global marketing cloud company, announces the findings of a commissioned study - conducted by For...
Published on: 12:27PM on 18th July 2017

Jellyfish is 20th independent agency to join the Bitposter general marketplace

Bitposter, the award-winning automated platform for trading out of home (OOH) media, today announces it has signed up the 20th independent agency to its general marketplace, which launched in Q1 2017. Award-winning full service digital agency Jellyfish joins the Bitposter platform; the latest in...
Published on: 4:20PM on 17th July 2017

Global retailer Figleaves chooses Adestra as marketing technology provider to make campaigns more customer-centric

Figleaves, a JD Williams and Company brand, has selected global MarTech provider, Adestra, to strengthen its data integrations and fuel its customer-centric communications as part of adopting a First-Person Marketing approach. The company is an online retailer specializing in designer lingerie, n...
Published on: 5:27PM on 14th July 2017

FUTURE PROOF DIGITAL TO SURVIVE IN AN AGE OF DISRUPTION, URGES AMAZE

“Creating a culture of innovation and continuous improvement, in order to keep ahead of challenger brands, is now a must. If companies don’t adapt to make the best use of digital, they face the very real possibility of being put out of business all together. “With 41% of executives recently sur...
Published on: 12:16PM on 11th July 2017

Creepy or Cool? Third annual RichRelevance study reveals US shoppers lag behind Europeans when it comes to technology enhanced shopping experience

80% of UK consumers are happy to share more data in order to improve customer experiences London, UK – 27th June 2017, 2:00pm: RichRelevance, the global leader in omnichannel personalisation for retailers, today releases it third annual ‘Creepy or Cool’ study, revealing consumer attitudes toward...
Published on: 2:29PM on 10th July 2017

Collaborate Bristol: UX event encourages creatives to design with purpose

Digital thought leaders descended upon Bristol recently to hear ground-breaking talks at one of the UK's leading UX and design conferences, Collaborate Bristol. Despite having a variety of ideas about, and approaches to, ‘collaboration’, speakers were clear in their view that the design and the...
Published on: 3:10PM on 6th July 2017

Diageo’s Gawain Owen joins Jellyfish in senior digital role

Diageo’s head of programmatic, Gawain Owen, is set to join independent digital agency Jellyfish as digital strategy director on 1st August. With over 15 years of industry experience, Owen is widely recognised as a digital industry expert and thought leader in programmatic. His ability to underst...
Published on: 10:41AM on 4th July 2017