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Haven Holidays see bookings increase through the use of Website Personalisation

Haven Holidays were looking to improve the customer experience on its website by displaying content tailored to customers’ needs and holiday preferences. With 35 holiday parks around the Great British coastline, Haven has a wide variety of customers with different requirements that influence the...
Published on: 10:19AM on 29th July 2016

Consumers feeling in a dilemma over Omnichannel – survey from Periscope™, By McKinsey

Over half want to bridge the instore and online experience, but over 60% have data concerns London – July 27, 2016 – Periscope™, By McKinsey, focusing on revenue growth management through price, promotion, and assortment optimisation, has today released the findings of new research conducted wit...
Published on: 11:44AM on 27th July 2016

Posiflex Releases AURA-7600 – A True Space-Saving Printing Solution

Compact, front-loading printer is ideal for applications where space is at a premium London, UK – 26th July 2016 Posiflex Technology, Inc., a global leading brand in the design and manufacture of POS solutions and peripherals, has announced the latest addition to its highly regarded POS printer ...
Published on: 10:12AM on 26th July 2016

TELETEXT HOLIDAYS ADD REAL-TIME USER GENERATED CONTENT TO EMAIL CAMPAIGN AND GAIN 2X ENGAGEMENT

- Leading digital travel company live the future of email with real-time user generated content (UGC) - SmartFocus add UGC solution to their Message Cloud cross-channel marketing platform, enabling brands to deliver an even more engaging and personalized experience London (26 July 2016) – Smart...
Published on: 9:11AM on 26th July 2016

New report: Is Black Friday worth it? New visitors drive up to 94% of revenue on the day, but those shopping with you again may be as low as 6%

With one third of retailers in the UK now claiming that Black Friday is 'unprofitable and unsustainable' the latest research from data-first customer experience pioneers Qubit reveals the true impact of Black Friday. Read the full report: http://www.qubit.com/research/black-friday-and-beyond Ke...
Published on: 10:39AM on 25th July 2016

Will Olympic “sharing-fest” be a goldmine for marketers?

A new report claims that the amount of content Britons will share around the Olympics will provide marketers with a goldmine of opportunity to target fans, particularly with it being broadcast on the BBC - a channel which doesn't take ads. The report, from marketing technology experts RadiumOne,...
Published on: 4:26PM on 22nd July 2016

NP6 to acquire French DMP pioneer Ezakus

Spanning 15 years in customer relationship and email marketing expertise, NP6 announced today the acquisition of Ezakus, Big Data pioneer, audience qualifying and targeting expert. With the new digital marketing solution, NP6 helps marketing professionals to activate their first party data within...
Published on: 11:17AM on 22nd July 2016

New research reveals that executive sponsorship is key to digital analytics success

London, 21 July 2016 The growing volume of data means that digital reporting and analysis is more crucial than ever in ensuring businesses take full advantage of the data at their fingertips. However, less than half of organisations agree that they have executive sponsorship of digital measureme...
Published on: 2:44PM on 21st July 2016

Verve Search hires Hannah Smith as Head of Creative!

Award-winning international SEO and Creative Content agency, Verve Search, have announced that Hannah Smith is due to join as Head of Creative. Verve Search has in the past few years become known for their innovative and creative campaigns. Hannah will play a pivotal role in the continued growt...
Published on: 2:21PM on 21st July 2016

Nomensa joins UK elite in claiming IIP Gold Award

Strategic digital design agency Nomensa has become one of just 14% of businesses within the UK to achieve the Investors in People(IiP) Gold Standard Award . Having previously claimed Bronze, Nomensa has now achieved Gold after going through several stages of assessment, demonstrating best emplo...
Published on: 3:37PM on 18th July 2016

New report: Mobile continues to be a moving target

13 July 2016 Marketers realise the enormous power of mobile and understand that it’s still challenging to create great mobile experiences. However, they are slow on the uptake, according to the latest Digital Intelligence Briefing from Econsultancy and Adobe. The number of organisations describ...
Published on: 10:54AM on 13th July 2016

D.E.S.’s PacketPort offers new services for MetaPack's eCommerce brands and retailers

Direct Entry Solutions (D.E.S.), the international mail and parcel specialist, is pleased to announce a partnership with MetaPack, the global leader in eCommerce delivery technology, which will expand the services available to eCommerce brands and retailers. MetaPack helps some of the biggest e...
Published on: 8:47AM on 7th July 2016

Creepy or Cool? Second annual RichRelevance survey shows what consumers want from their in-store shopping experience

RichRelevance, the global leader in omnichannel personalisation, today releases its second annual ‘Creepy or Cool’ study, revealing consumer attitudes towards digital enhancements to the in-store shopping experience. The survey asked over 2,000 consumers on both sides of the Atlantic about how ...
Published on: 8:52AM on 6th July 2016

Power Of Pinterest: One in Ten Britons Are Influenced By Social Media Every Day

A recent survey has shed light on how much Britons feel influenced by accounts on social media, with 10% of Britons agreeing that they are influenced by social media every single day. Further to this, the survey revealed that, while both genders are most likely to follow money saving accounts ove...
Published on: 2:22PM on 29th June 2016

Global Connection Speeds and Broadband Adoption Trending Upward According to Akamai ‘First Quarter, 2016 State of the Internet Report’

Akamai Technologies, Inc., the global leader in content delivery network (CDN) services, today released its First Quarter, 2016 State of the Internet Report. Based on data gathered from the Akamai Intelligent Platform™, the report provides insight into key global statistics such as connection spe...
Published on: 2:01PM on 29th June 2016

The Professional Darts Corporation (PDC) Appoints Earnie and Threepipe to Support Inaugural Unibet Champions League of Darts

The PDC has appointed Earnie and Threepipe to work together to drive ticket sales for the inaugural event which will take place this September in Cardiff. The Unibet Champions League of Darts will see the leading eight players from the PDC Order of Merit battle it out for a £100,000 FIRST prize l...
Published on: 11:43AM on 29th June 2016

Organisations that master predictive analytics are more than twice as likely to experience a significant sales increase – new research

London, 29 July 2016 The advent of cloud computing and self-service tools means that predictive analytics is more accessible to marketers than ever. This was underlined in new research today published by Econsultancy and RedEye which found 40% of companies are either using, currently implementin...
Published on: 9:53AM on 29th June 2016

Latest Partnership Offers Consumers the Chance to Win Their Online Basket

RedEye are excited to announce our latest partnership with Luckycycle, the patented sales promotion tool. Luckycycle’s technology is shaking up the world of retail promotions by allowing retailers to reward customers by offering them the chance to win what they have purchased. Instead of offerin...
Published on: 11:24AM on 24th June 2016

BreakFree Holidays See Email Conversion Rate Soar After Joining RedEye

When new clients come onboard with RedEye meeting their expectations and more is imperative. When BreakFree Holidays first started using RedEye's Marketing Automation platform, Contour, they set a target to increase their overall email conversion rate by 1% in a year and RedEye jumped at the chal...
Published on: 11:07AM on 24th June 2016

Emarsys Helps Retailers and Brands Target the Billion-dollar M-Commerce Market

Suite of mobile solutions launches leading with Mobile Engage, extending mobile app engagement and customer usage to drive retention across devices Indianapolis, IN – June 14, 2016 - Emarsys, the leading provider of cloud marketing software for B2C companies, today debuted its mobile suite to en...
Published on: 9:27AM on 24th June 2016