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Personalisation historically has struggled to deliver. It has failed to mature to its fullest potential and achieve true one-to-one communications with consumers regardless of their chosen device, browser or channel. So what went wrong?
Essentially, enterprise technology has not evolved to accom...
Published on: 12:02PM on 6th December 2016
Knauf, the market leader in the construction product industry, has appointed Threepipe to help deliver its 2017 UK digital marketing activity. Next year will see the business reset its marketing activity to become more digitally focused to build its presence in new product areas amongst trade aud...
Published on: 12:15PM on 29th November 2016
‘Tis the season for self-indulgent mobile shopping: Half of Christmas day purchases are gifts from ‘me-to-me’
• 62% of online purchases made on Christmas Day in the UK take place on a smartphone – making Christmas Day the busiest day of the year for mobile shopping
• Over half of Christmas Day...
Published on: 12:26PM on 22nd November 2016
Digital marketing agency Mediaworks has appointed a new Finance Director. Mark Rutherford joins the award-winning business, bringing his experience gained from roles as Head of the UK Finance Team for Wellstream PLC and more recently as the Finance Director for the Great Run Company.
Published on: 3:00PM on 21st November 2016
Coolshop Chooses Mirakl’s Marketplace Solution as The ‘Natural Way to Grow’ Its Online Retail Business
London, 21 November 2016 – Mirakl, a leading global Marketplace solutions provider, has announced today that Coolshop, one of Europe’s fasting growing online video game and accessories stores, is using Mirakl’s B2C SaaS Marketplace platform as a foundation for future growth and expansion.
Published on: 10:19AM on 21st November 2016
People who share a brands content – such as webpage links, products and videos – are 9x more likely to buy online than people who don’t share, according to a global study by marketing technology company RadiumOne.
The "Power of Sharing" report was based on 1.5 billion viewed events and over 10.5...
Published on: 3:47PM on 18th November 2016
Brandworkz, the brand management and digital asset management software company (https://www.brandworkz.com/features/digital-asset-management/) today announced that it has launched software version 8.0. This is a major release including a completely overhauled digital asset management (DAM) module...
Published on: 11:34AM on 14th November 2016
Found has secured significant investment to fund an aggressive growth plan which will see the digital performance agency embark on a series of strategic acquisitions, international expansion and further development of next generation digital technology.
Tina Judic, Found’s CEO, says: “The digit...
Published on: 2:05PM on 7th November 2016
Posiflex Technology, Inc., a global leading brand in the design and manufacture of POS solutions has announced the launch of its upgraded top-of-the-range POS system, model MT-4308W. The MT-4308W is available for purchase now.
This new flagship model is the latest addition to Posiflex’s multi-aw...
Published on: 12:17PM on 4th November 2016
T.M.Lewin Appoints Threepipe to drive sales through programmatic display advertising and retargeting
Threepipe has been appointed to manage UK prospecting and retargeting strategies for the high street and online retailer T.M.Lewin. Threepipe will be running both prospecting and retargeting in the UK to drive growth and increase market share. The scope of work in the US will initially focus on r...
Published on: 2:29PM on 2nd November 2016
MetaPack Study Shines Light on Short-Fall Between Consumers’ eCommerce Delivery Expectations and Reality
Today’s consumers say their online purchasing decisions are directly influenced by delivery & returns and the experiences they encounter. As the findings of this year’s MetaPack 2016 State of eCommerce Delivery Consumer Research Report reveal, competing in today’s dynamic eCommerce environment di...
Published on: 11:41AM on 2nd November 2016
Enhancements to Oracle Data Management Platform Enable Marketers to Seamlessly Define, Select, Count, and Deliver Audience IDs Based on User Environment
Redwood Shores, Calif. - Oct. 27, 2016 - Oracle today introduced a series of new data management platform innovations within the Oracle Market...
Published on: 3:05PM on 1st November 2016
The Black Friday Store Experience is Driving Consumers Online According to Research Findings in the US and UK
Half of US and UK consumers will not be shopping during Black Friday, and most that do, will not visit stores, because of the stress of the experience
London – November 1, 2016 – Periscope™ By McKinsey, a suite of solutions focusing on price, promotion, assortment, sales and marketing optimizat...
Published on: 12:33PM on 1st November 2016
UK-based LONDON Advertising has been appointed to launch Jawwy from STC, a digital mobile experience from Saudi Telecom Company (STC), launched as part of a new strategy to target "digital natives" and disrupt the KSA mobile market.
LONDON Advertising bagged the integrated launch campaign, which...
Published on: 3:31PM on 28th October 2016
• Criteo Predictive Search Significantly Increases Performance and Eliminates Guesswork for Paid Search Marketers in Google Shopping
• Enables Retail Marketers to Effectively Grow Largest Digital Ad Channel
• Expands Criteo’s Business and Strengthens its Performance Marketing Platform
Published on: 5:15PM on 26th October 2016
Qubit Unveils New Machine Learning Engine to Automatically Uncover Revenue Opportunities for Data-Driven Marketers
- Qubit launches Qubit ML engine to fuel greater customer understanding
- ‘Opportunity mining’ leverages Qubit ML to predictively prioritize customer groups by largest revenue opportunity
- High impact ‘programmatic experiences’ now easily deployed through new business and technical collaborati...
Published on: 3:47PM on 26th October 2016
Brand, creative and digital agency Mr B & Friends has completed a brand transformation programme for student accommodation provider Victoria Hall Management Ltd.
Rebranded as Host, the Bath based group has worked with the organisation to develop a new brand positioning, name, identity, trademark...
Published on: 4:33PM on 25th October 2016
Sucharita Mulpuru, chief retail strategist for Shoptalk, and Ed Coke, senior vice president at DigitasLBi, have joined Mirakl’s advisory board
London – 24th October, 2016 – Mirakl, the leading marketplace platform provider, today announced the addition of two retail thought leaders to its advis...
Published on: 11:55AM on 24th October 2016
GITEX 2016, Dubai, October 16-20, Booth D3-10/ HALL 3
London – 12 October 2016 — Posiflex Technology, Inc., a global leading brand in the design and manufacture of POS solutions and peripherals, is set to showcase its latest POS technology achievements, including several new product updates, at ...
Published on: 6:31PM on 15th October 2016
London, 6 October 2016 – Mirakl, a leading global Marketplace solutions provider, has announced today that it is to provide Elkjøp Nordic, part of Dixons Carphone and the largest consumer electronic retailer in the Nordics, with its B2B SaaS Marketplace platform. The company has sales of €2.7bn, ...
Published on: 12:29PM on 6th October 2016