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Boost Loyalty Increases Operational Efficiency by 25% with MetaPack

Boost Loyalty BV, a leading provider of collectibles’ promotions for retailers and blue-chip brands in the Netherlands, Belgium, Austria, Germany and Switzerland has achieved a significant uplift in operational efficiency following its recent move to the MetaPack platform. After implementing Meta...
Published on: 10:48AM on 5th April 2016

Strategic UX design agency Nomensa opens Amsterdam office

UK-based strategic user experience (UX) digital design firm Nomensa is continuing its European expansion with the opening of its Amsterdam office. Nestled in the popular East side of the city, on ‘Weesperstraat’, Nomensa’s new office will be headed up by former Publicis Amsterdam recruit, Kateli...
Published on: 4:59PM on 30th March 2016

affilinet launch Assist tool for Publishers

affilinet is excited to announce the launch of its new streamlined reporting dashboard- affilinet Assist, bringing greater insight into the customer journey for advertisers. affilinet assist, allows advertisers to identify and understand the role individual affiliates play in the purchasing jou...
Published on: 11:56AM on 23rd March 2016

Clicky Media launch website to celebrate 2nd Anniversary of the UK’s first same sex marriage

Just after midnight on 29th March 2014, the first same sex marriage took place in the UK. Seen as one of the biggest turning points for LGBT rights, Clicky Media, on behalf of prestigious wedding venue provider, The Tabor Group, has created a microsite, www.loveequals.co.uk to mark the second yea...
Published on: 9:37AM on 23rd March 2016

Global Average Connection Speed Up 23% According to Akamai’s ‘Fourth Quarter, 2015 State of the Internet Report’

Akamai Technologies, the global leader in content delivery network (CDN) services, has released its Fourth Quarter, 2015 State of the Internet Report. Based on data gathered from the Akamai Intelligent Platform™, the report provides insight into key global statistics such as connection speeds, br...
Published on: 8:52AM on 23rd March 2016

Four in five donors feel detached from charities they support

New research announced today suggests that four in five donors are not engaged with the charities that they support. The research, launched by Amaze One, Harvest and Boy on a Beach, surveyed 1,000 UK-based respondents. Those surveyed had to have supported at least one of the UK’s top 50 chariti...
Published on: 3:01PM on 15th March 2016

L’Équipe launches L’Équipe Store, the benchmark Marketplace for sports products

London, 14th March 2016 – L’Equipe launches L’Équipe Store, the L’Équipe Marketplace, specialising in the sale of sports goods. With this move, L’Équipe aims to explore a new way of generating revenue from its audiences. L’Équipe is currently France’s leading cross-media sports brand, with more...
Published on: 10:12AM on 14th March 2016

ZONE WINS GLOBAL MAERSK BRIEF

Leading international transportation and energy group Maersk has appointed Zone as its retained global social media agency. The brief was awarded following a three-way pitch process. The agency has been tasked with developing an overarching digital strategy to engage global stakeholders and infl...
Published on: 9:07AM on 11th March 2016

Mirakl Announces Expansion of European Partner Programme and UK Team to Meet Growing Market Demand

Mirakl plans to triple its UK business in 2016 – its leading EMEA market outside of France LONDON, Mar. 8, 2016 – Mirakl, a leading global Marketplace solutions provider, has announced today that following substantial growth in its European and UK operations, it is recruiting additional partne...
Published on: 12:14PM on 8th March 2016

Posiflex’s Next Generation of Retail POS Solutions to be exhibited at RBTE 2016

London, 3 March 2016 – The recently unveiled hybrid POS solution - MT-4308W, is just one of the innovative POS solutions on display from Posiflex Technology, Inc., a leading global brand in the design and manufacture of POS solutions, at this year’s Retail Business Technology Expo (RBTE) 2016, 9t...
Published on: 12:11PM on 8th March 2016

Duncan Licence brings added technical expertise to MetaPack management team

MetaPack the leading provider of delivery management technology, is pleased to announce the appointment of Duncan Licence as its new Technical Solutions Director with immediate effect. Duncan will be responsible for contributing to MetaPack’s continued international growth by providing robust ...
Published on: 10:33AM on 8th March 2016

The Ian Wright Organisation is Celebrating its 25th Anniversary

The Ian Wright Organisation http://www.thewrightevent.co.uk is celebrating its 25th anniversary. It was back in 1987 when Ian, a keen motor sports enthusiast, was asked by a friend if he would bring his Trials Car along to a corporate event to entertain his clients. Of course Ian was more than ha...
Published on: 7:33PM on 3rd March 2016

THE SHARD CONFIRMS SECOND LETTING IN 2016 TO GLOBAL DIGITAL MARKETING AGENCY, JELLYFISH

REM, on behalf of the owners of The Shard, today confirms a further 9,017 sq ft of office space has been let after Jellyfish, the digital marketing agency, selected the vertical city for its new UK headquarters. It is the second letting to be confirmed this year, following a successful 2015, whic...
Published on: 2:38PM on 3rd March 2016

SMARTFOCUS ANNOUNCE EXPANSION OF THE MESSAGE CLOUD IN LATIN AMERICA

• World-leading digital marketing company SmartFocus announces new office in Sao Paulo serving as a base for service throughout Latin America • Award-winning marketing platform The Message Cloud will be presented at the launch event - the solution to real-time contextualization Tuesday 1st Mar...
Published on: 11:51AM on 2nd March 2016

Brand and creative agency Mr B & Friends creates new identity for Principality Building Society.

The Society recognised that consumers’ needs were changing and has done a lot of work to look at what it stands for and what makes it different to its competitors over the last few years. Following this work agencies were contacted to pitch for the project, which Mr B & Friends was awarded. Est...
Published on: 9:31AM on 1st March 2016

Brand and creative agency Mr B & Friends creates new identity for Principality Building Society.

The Society recognised that consumers’ needs were changing and has done a lot of work to look at what it stands for and what makes it different to its competitors over the last few years. Following this work agencies were contacted to pitch for the project, which Mr B & Friends was awarded. Est...
Published on: 9:31AM on 1st March 2016

Half of SEA marketers are using some form of marketing automation

Singapore, 1 March 2016 However, of the ones who are using marketing automation, 88% of company marketers (57% of the total) say that they only have a ‘basic’ marketing automation capability and 86% of agency respondents (63% of the total) felt the same about their clients. This is a key findin...
Published on: 2:00AM on 1st March 2016

Red Card for Premier League Clubs - Peter Gandolfi - Chairman of Mr B & Friends

I am a lifelong football fan, experienced football sponsor, Chairman of a marketing company and Director of a consultancy that specialises in customer experience. So, on several levels, I can engage personally with the furore over high ticket prices that has dominated Premier League headlines in ...
Published on: 3:52PM on 29th February 2016

“Embrace Website Analytics For A Smarter Business,” says Tom Vaughton of VARN Media

Analysis will help you understand how people interact with your website, or rather, how they choose to interact with your brand. From here you can redesign the website so the right messages and paths to sale or conversion are being presented. Analytical software is becoming a must in business. I...
Published on: 2:43PM on 29th February 2016

"Don't let the sports field become a minefield," says Peter Gadolfi of Mr B & Friends

Recently the German sportswear giant, Adidas, announced they were leaving four years early from their sponsorship deal with the IAAF (International Association of Athletics Federation). The decision appears to have been prompted by the current scandal and a recent report by the World Anti-doping ...
Published on: 10:48AM on 29th February 2016