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Oracle Marketing Cloud Empowers Customers to Manage Identity Gap

Enhancements to Oracle Data Management Platform Enable Marketers to Seamlessly Define, Select, Count, and Deliver Audience IDs Based on User Environment Redwood Shores, Calif. - Oct. 27, 2016 - Oracle today introduced a series of new data management platform innovations within the Oracle Market...
Published on: 3:05PM on 1st November 2016

The Black Friday Store Experience is Driving Consumers Online According to Research Findings in the US and UK

Half of US and UK consumers will not be shopping during Black Friday, and most that do, will not visit stores, because of the stress of the experience London – November 1, 2016 – Periscope™ By McKinsey, a suite of solutions focusing on price, promotion, assortment, sales and marketing optimizat...
Published on: 12:33PM on 1st November 2016

LONDON Advertising wins launch task for new Saudi telco

UK-based LONDON Advertising has been appointed to launch Jawwy from STC, a digital mobile experience from Saudi Telecom Company (STC), launched as part of a new strategy to target "digital natives" and disrupt the KSA mobile market. LONDON Advertising bagged the integrated launch campaign, which...
Published on: 3:31PM on 28th October 2016

Criteo Launches A New Approach to Search With Criteo Predictive Search

• Criteo Predictive Search Significantly Increases Performance and Eliminates Guesswork for Paid Search Marketers in Google Shopping • Enables Retail Marketers to Effectively Grow Largest Digital Ad Channel • Expands Criteo’s Business and Strengthens its Performance Marketing Platform NEW YORK...
Published on: 5:15PM on 26th October 2016

Qubit Unveils New Machine Learning Engine to Automatically Uncover Revenue Opportunities for Data-Driven Marketers

- Qubit launches Qubit ML engine to fuel greater customer understanding - ‘Opportunity mining’ leverages Qubit ML to predictively prioritize customer groups by largest revenue opportunity - High impact ‘programmatic experiences’ now easily deployed through new business and technical collaborati...
Published on: 3:47PM on 26th October 2016

Mr B & Friends creates the perfect Host.

Brand, creative and digital agency Mr B & Friends has completed a brand transformation programme for student accommodation provider Victoria Hall Management Ltd. Rebranded as Host, the Bath based group has worked with the organisation to develop a new brand positioning, name, identity, trademark...
Published on: 4:33PM on 25th October 2016

Mirakl Announces Top Retail Industry Leaders to Join Advisory Board

Sucharita Mulpuru, chief retail strategist for Shoptalk, and Ed Coke, senior vice president at DigitasLBi, have joined Mirakl’s advisory board London – 24th October, 2016 – Mirakl, the leading marketplace platform provider, today announced the addition of two retail thought leaders to its advis...
Published on: 11:55AM on 24th October 2016

Posiflex Showcases the Latest Range of POS Technologies at GITEX 2016

GITEX 2016, Dubai, October 16-20, Booth D3-10/ HALL 3 London – 12 October 2016 — Posiflex Technology, Inc., a global leading brand in the design and manufacture of POS solutions and peripherals, is set to showcase its latest POS technology achievements, including several new product updates, at ...
Published on: 6:31PM on 15th October 2016

Mirakl Marketplace chosen to deliver new online growth for Elkjøp, part of Dixons Carphone

London, 6 October 2016 – Mirakl, a leading global Marketplace solutions provider, has announced today that it is to provide Elkjøp Nordic, part of Dixons Carphone and the largest consumer electronic retailer in the Nordics, with its B2B SaaS Marketplace platform. The company has sales of €2.7bn, ...
Published on: 12:29PM on 6th October 2016

Ecomnova Launches Corporate Gifting Service Thanks to Rapid Expansion on MetaPack Platform

Ecomnova, the fast growing eCommerce gifting specialist, is launching a new premiere service to corporate customers following its deployment of the MetaPack delivery management platform. The 161% increase in delivery volumes since the end of 2014 has enabled the company to extend its Appleyard Lo...
Published on: 11:11AM on 4th October 2016

Penhaligon's see significant conversion increases from their website and email channel with RedEye

RedEye and Penhaligon's have been working together for a number of years, using insight to optimise the customer journey. Penhaligon’s were looking for a supplier that could help them take their digital marketing to the next level, further highlighting their commitment to enhancing the all-impor...
Published on: 4:14PM on 29th September 2016

Jellyfish drives away with Toyota creative account

Toyota GB has appointed Jellyfish as the retained creative agency for its After Sales division, following a three-way pitch. As the strategic and creative partner for Toyota After Sales in the UK, Jellyfish is tasked with delivering a complete brand refresh for the division, which will include ...
Published on: 12:05PM on 27th September 2016

New report: Marketers step up to the challenge of omnichannel

22nd September 2016 Organisations are becoming more aware of the inadequacies and deficiencies of their strategy and capabilities in omnichannel marketing as a result of increased efforts to integrate, according to new research published by Econsultancy and Adobe today. The latest Digital Intel...
Published on: 3:26PM on 22nd September 2016

The sky’s the limit for UKCloud with new brand by Mr B & Friends.

Brand, creative and digital agency Mr B & Friends has revealed the new brand identity for UKCloud just as the cloud services company tops the Tech Track 100 league table. UKCloud www.ukcloud.com (formerly known as Skyscape Cloud Services) crowned the leaderboard of this year’s Sunday Times Hisc...
Published on: 11:03AM on 21st September 2016

Akamai Addresses the Performance and Complexity Challenges of Image Heavy Websites with New Image Manager

Akamai Technologies, the global leader in content delivery network (CDN) services, today introduced Image Manager. Intended for use in conjunction with Akamai’s industry-leading Web Performance Solutions, Image Manager is designed to provide customers with a fast and easy way to create and delive...
Published on: 11:50AM on 20th September 2016

ZONE NAMED AGENCY OF THE YEAR IN BIMA AWARDS

Digital agency Zone has taken the top agency accolade at the BIMAs, the UK’s longest standing and most prestigious digital awards. The agency was recognised by independent industry judges in the 31st annual awards on Thursday 15 September in London. The accolade follows a year of stellar grow...
Published on: 12:25PM on 16th September 2016

Mobile Commerce at its Tipping Point: Criteo Research Reveals Mobile Surpassing Desktop on Global Path to Purchase

● For the first time ever, smartphones deliver the majority of mobile transactions in every major global market. ● Apps drive a larger percentage of shoppers down the purchase funnel and convert at three times the rate of mobile web. ● Marketers with the best mobile sites and apps take a signif...
Published on: 3:48PM on 13th September 2016

ZONE LAUNCHES GIRLGUIDING DIGITAL TRANSFORMATION

Girlguiding, the UK’s leading charity for girls and young women, has overhauled its website in the first stage of an exciting girl-led digital transformation journey for the charity. Designed and created by digital agency Zone, with extensive consultation with girls and young women, the new site...
Published on: 2:37PM on 13th September 2016

MetaPack helps vente-privee.com develop its international delivery proposition

Sensitive to the increasing demands of consumers, vente-privee.com extends its partnership with MetaPack, leader in e-commerce delivery management services, to cover development of its international delivery strategy. The Group will work with MetaPack to accelerate the integration of new delivery...
Published on: 4:43PM on 12th September 2016

Two senior hires at Mr B & Friends - Adam Partridge and Liam Smith join fast growing agency

This summer Mr B & Friends welcomes two new faces to its team in the form of Adam Partridge and Liam Smith, who will work alongside each other in the agency's supercharged Strategy and Planning team, helping to answer the 'Where Next?' question for even more clients. With 15 years experience wor...
Published on: 6:54AM on 9th September 2016