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Google’s announcement of Expanded Text Adverts earlier this month was a major shake-up of the format of text adverts within AdWords. Rather than one headline and two description lines – with a 25 and 35 character limit respectively – PPC managers can now create text adverts with two headlines wit...
Published on: 10:58AM on 24th August 2016
Mirakl, the leading marketplace platform provider, today announced that Darty, a leading European electronics retailer, is seeing better visibility in search, greater profit margins, and new category growth after implementing the Mirakl Marketplace Solution in 2014. According to a new case study ...
Published on: 10:11AM on 22nd August 2016
Global marketing and technology agency DigitasLBi has today announced the findings of its 2016 Connected Commerce study, which reveals the latest retail trends in 15 countries: Australia, Belgium, China, Denmark, France, Germany, Hong Kong, India, Italy, the Netherlands, Singapore, Spain, Sweden,...
Published on: 12:43PM on 15th August 2016
A new platform extension has been launched by a UK affiliate marketing network to solve the content accessibility problems faced by affiliates, providing a sophisticated content management system that allows advertisers to automate the sharing process to relevant affiliates.
Following a clear mo...
Published on: 11:13AM on 9th August 2016
Emarsys Becomes a Demandware LINK Partner with Certified Integration
Demandware, a Salesforce Company, Users can Leverage the Power of the Emarsys B2C Marketing Cloud for Deeper One-to-One Customer Personalization
LONDON – August 2, 2016 – Emarsys, the leading provider of cloud marketing soft...
Published on: 2:33PM on 2nd August 2016
New research shows personalised marketing could be working much harder for over half of customers. 70% of consumers are concerned about the way personal information is collected and only 18 % feel they have some degree of control over it.
A new research report from Amaze One has highlighted the ...
Published on: 2:00PM on 1st August 2016
Haven Holidays were looking to improve the customer experience on its website by displaying content tailored to customers’ needs and holiday preferences.
With 35 holiday parks around the Great British coastline, Haven has a wide variety of customers with different requirements that influence the...
Published on: 10:19AM on 29th July 2016
Over half want to bridge the instore and online experience, but over 60% have data concerns
London – July 27, 2016 – Periscope™, By McKinsey, focusing on revenue growth management through price, promotion, and assortment optimisation, has today released the findings of new research conducted wit...
Published on: 11:44AM on 27th July 2016
Compact, front-loading printer is ideal for applications where space is at a premium
London, UK – 26th July 2016 Posiflex Technology, Inc., a global leading brand in the design and manufacture of POS solutions and peripherals, has announced the latest addition to its highly regarded POS printer ...
Published on: 10:12AM on 26th July 2016
- Leading digital travel company live the future of email with real-time user generated content (UGC)
- SmartFocus add UGC solution to their Message Cloud cross-channel marketing platform, enabling brands to deliver an even more engaging and personalized experience
London (26 July 2016) – Smart...
Published on: 9:11AM on 26th July 2016
New report: Is Black Friday worth it? New visitors drive up to 94% of revenue on the day, but those shopping with you again may be as low as 6%
With one third of retailers in the UK now claiming that Black Friday is 'unprofitable and unsustainable' the latest research from data-first customer experience pioneers Qubit reveals the true impact of Black Friday.
Read the full report: http://www.qubit.com/research/black-friday-and-beyond
Published on: 10:39AM on 25th July 2016
A new report claims that the amount of content Britons will share around the Olympics will provide marketers with a goldmine of opportunity to target fans, particularly with it being broadcast on the BBC - a channel which doesn't take ads.
The report, from marketing technology experts RadiumOne,...
Published on: 4:26PM on 22nd July 2016
Spanning 15 years in customer relationship and email marketing expertise, NP6 announced today the acquisition of Ezakus, Big Data pioneer, audience qualifying and targeting expert. With the new digital marketing solution, NP6 helps marketing professionals to activate their first party data within...
Published on: 11:17AM on 22nd July 2016
London, 21 July 2016
The growing volume of data means that digital reporting and analysis is more crucial than ever in ensuring businesses take full advantage of the data at their fingertips. However, less than half of organisations agree that they have executive sponsorship of digital measureme...
Published on: 2:44PM on 21st July 2016
Award-winning international SEO and Creative Content agency, Verve Search, have announced that Hannah Smith is due to join as Head of Creative.
Verve Search has in the past few years become known for their innovative and creative campaigns. Hannah will play a pivotal role in the continued growt...
Published on: 2:21PM on 21st July 2016
Strategic digital design agency Nomensa has become one of just 14% of businesses within the UK to achieve the Investors in People(IiP) Gold Standard Award .
Having previously claimed Bronze, Nomensa has now achieved Gold after going through several stages of assessment, demonstrating best emplo...
Published on: 3:37PM on 18th July 2016
13 July 2016
Marketers realise the enormous power of mobile and understand that it’s still challenging to create great mobile experiences. However, they are slow on the uptake, according to the latest Digital Intelligence Briefing from Econsultancy and Adobe.
The number of organisations describ...
Published on: 10:54AM on 13th July 2016
Direct Entry Solutions (D.E.S.), the international mail and parcel specialist, is pleased to announce a partnership with MetaPack, the global leader in eCommerce delivery technology, which will expand the services available to eCommerce brands and retailers.
MetaPack helps some of the biggest e...
Published on: 8:47AM on 7th July 2016
Creepy or Cool? Second annual RichRelevance survey shows what consumers want from their in-store shopping experience
RichRelevance, the global leader in omnichannel personalisation, today releases its second annual ‘Creepy or Cool’ study, revealing consumer attitudes towards digital enhancements to the in-store shopping experience.
The survey asked over 2,000 consumers on both sides of the Atlantic about how ...
Published on: 8:52AM on 6th July 2016
A recent survey has shed light on how much Britons feel influenced by accounts on social media, with 10% of Britons agreeing that they are influenced by social media every single day. Further to this, the survey revealed that, while both genders are most likely to follow money saving accounts ove...
Published on: 2:22PM on 29th June 2016