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Innovative marketing on the back of Leicester win says Mr B & Friends but a poor showing online.....
I love innovative marketing and I love football, so you can imagine my excitement this week when both happened at once following Leicester’s remarkable role reversal from underdog to top dog! The team’s latent league topping potential and their exceptional win has certainly thrown up some spirite...
Published on: 1:26PM on 9th May 2016
Sydney, 9 May 2016
When asked to describe their customer experience (CX) maturity, only a third (33%) of organisations based in Australia and New Zealand said they are ‘very’ or ‘quite’ advanced. The remainder admit to being ‘not very advanced’ (53%) or ‘immature’ (14%) with regards to CX maturi...
Published on: 12:00AM on 9th May 2016
AirPortr the on demand luggage delivery service invests in ‘service security’ with prominent industry appointments
London, UK – 28th April 2016 – travel technology start-up Portr is delighted to announce that Tony Smith CBE has joined the company as Senior Government Affairs Advisor; and Danielle Sharp has joined as Head of Security and Compliance.
Tony Smith comes to Portr with 40 years of experience at the...
Published on: 10:27AM on 6th May 2016
EY names Jellyfish CEO Rob Pierre and EVP Managing Director Kevin Buerger as EY Entrepreneur Of The Year® 2016 finalists in Maryland
EY has announced that Rob Pierre, CEO and Kevin Buerger, EVP Managing Director of digital marketing agency Jellyfish are finalists for the EY Entrepreneur Of The Year® 2016 Award in the Maryland program. The awards program, which is celebrating its 30th year, recognizes entrepreneurs who demonstr...
Published on: 4:15PM on 5th May 2016
Mobile commerce at the tipping point: Almost half of all UK eCommerce transactions now take place on mobile
• New Criteo data reveals almost half of UK eCommerce transactions (48.9 percent) now take place on mobile devices, up 6 percent year-on-year
• A fifth (19 percent) of all UK eCommerce transactions take place on iPhones, up seven percent in the year following the launch of Apple Pay
• Ovum Prin...
Published on: 1:34PM on 5th May 2016
Nomensa’s development and accessibility specialist, Emily Coward, has been listed in the British Interactive Media Association (BIMA) 100 in the Devs and Makers category.
The BIMA 100 list, which was launched in 2013, aims to celebrate and recognise the best and most influential working in Briti...
Published on: 1:50PM on 4th May 2016
London based agency Gravytrain are pleased to announce that they have been nominated for 5 categories in this year’s Drum Search Awards, featuring SEO, PPC, Programmatic and Digital PR campaigns.
On Wednesday 27th May 2016 it was announced that Gravytrain have been shortlisted for:
• Best Finan...
Published on: 5:07PM on 28th April 2016
Buy online, pick up in-store feature is available to retailers using Mirakl Marketplace solution
London, UK – April 28, 2016 - Mirakl, a leading global online marketplace platform provider, has announced the release of a new feature in its Mirakl Marketplace solution. The latest feature, ‘Click ...
Published on: 1:49PM on 28th April 2016
We’re delighted to reveal the results of The Drum’s 2016 Design Census (run in partnership with the RAR).
In a stunning year, we have performed brilliantly against our peers achieving 2nd place for UK agency performance in our category, and amongst the top 15 independents for client satisfactio...
Published on: 1:55PM on 26th April 2016
Since the early 1900’s when advertising centered on the sale of a product or a commodity we have been consuming brand stories.
Brands such as ‘Fairy’ have been recognisable since the late 1800’s known predominantly for soap. In 1950 Proctor & Gamble revolutionsed the market by launching the firs...
Published on: 1:50PM on 26th April 2016
Across the UK, schools, golf clubs, town councils and especially football clubs have a coat of arms as their identity, it’s all as British as a cream tea. However, it seems that this particular form of logo or corporate identity might just turn out to be a ticking bomb for thousands of them.
Published on: 12:27PM on 26th April 2016
With huge events like the Rio Olympics and Euro 2016 there’s plenty for sponsors to get excited about right now and there’s no doubt that 2016 is going to be a big year for both sport and sponsorship.
For decades the two have enjoyed a symbiotic relationship that works well for both sides. Sport...
Published on: 11:42AM on 26th April 2016
In the world of marketing it has become a cliche to say that a brand or even a whole market must “evolve or die.” However, the cliche is perhaps becoming reality for the UK’s major banks as they find themselves facing a cohort of innovative web-based challengers. With their copybook well and trul...
Published on: 11:39AM on 26th April 2016
Global digital marketing agency, Jellyfish, has appointed Mario Schiappacasse to the role of head of display, US.
With over 10 years of industry experience, Schiappacasse has expert knowledge and experience of real-time bidding, programmatic buying, digital strategy and consulting as well as a p...
Published on: 11:51AM on 22nd April 2016
Periscope™ Research Shows Retailers Know They Are Not Delivering Omnichannel Experiences Fast Enough
78% say customers do not have a one brand experience across channels
London – April 21, 2016 – Periscope™, a McKinsey Solution focusing on price, promotion, and assortment optimization, has today announced the findings of research conducted at World Retail Congress 2016, held in Dubai at the beg...
Published on: 1:40PM on 21st April 2016
In a reflection of how increasingly important personalised advertising is becoming to brands, a company that specialises in programmatic creative tech that delivers personalised online ads has made it on to The Leap 100 2016, a list of the UK's most exciting, fast-growth companies.
The firm - Af...
Published on: 4:39PM on 20th April 2016
Independent Research Firm Includes Mirakl as One of “20 Startups All Retail eBusiness Executives Should Know In 2016”
Mirakl picked as a startup for helping retailers even the playing field
LONDON – April 19, 2016 – Mirakl, a leading global Marketplace solutions provider, announced today it has been named as one of 20 startups designed to help retailers alleviate key pain points in Forrester’s recent report, “...
Published on: 12:50PM on 19th April 2016
Mirakl Announces Strategic Partnership with ChannelAdvisor to Expand Retailers’ Marketplace Networks
Partnership gives Mirakl customers access to new sellers and ability to target highly-relevant audiences and tap into niche markets
LONDON – April 2016 – Mirakl, a leading global online marketplace platform provider, announced today a strategic partnership with ChannelAdvisor, a leading provider...
Published on: 4:01PM on 18th April 2016
London, 18 April 2016
Seventy-three percent of companies are planning to increase their spending specifically on digital marketing this year, more than three times the proportion of organisations increasing their traditional marketing budgets (21%). This is a key finding from the seventh annual ...
Published on: 2:01PM on 18th April 2016
minicabit, the online minicab comparison and booking site, has appointed Threepipe to run its global paid search campaigns to further drive UK bookings.
The activity will target customers looking to compare prices and features and then pre-book local cabs. minicabit currently works with more th...
Published on: 3:23PM on 13th April 2016