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Berlinetta Classic Car Auctions launches this month

Berlinetta Classic Car Auctions - www.berlinetta-auctions.co.uk, launches this month with the intention of providing a fresh and enticing alternative to the traditional routes available when buying or selling your classic. Brothers Rob and Pete Thornton have founded the company with the aim of ...
Published on: 3:59PM on 26th February 2016

ZONE WINS GUIDE DOGS WORK

Zone has been appointed by the charity Guide Dogs for a social media strategy brief. The work was awarded following a competitive three-way pitch. Zone has been tasked with helping the charity reach new audiences via a new social media and content marketing strategy. The agency will be developi...
Published on: 10:49AM on 26th February 2016

Big data to predict 4th Oscar winner in a row

A technique called "look-a-like" modelling, in which the web surfing habits of people with similar demographics to Oscar voters, is on course to successfully predict the 4th consecutive Oscar winner for Best Picture. It comes from digital advertising specialist Exponential who analyse the behavi...
Published on: 8:15AM on 26th February 2016

affilinet launch affilinet assist

London, 23.02.2016 affilinet launch its new streamlined reporting dashboard- affilinet Assist, bringing greater insight into the customer journey for advertisers. affilinet today announces the launch of affilinet assist, which allows advertisers to identify and understand the role individual a...
Published on: 9:52AM on 23rd February 2016

Mirakl Amplifies Digital Retail Space with New Department Store and Mall Marketplace Solution

New solution seamlessly integrates with retailers’ existing e-commerce environments and extends omnichannel capabilities BOSTON, Feb. 22, 2016 – Mirakl, a leading global Marketplace solutions provider, announced today the launch of its Department Store and Mall Marketplace solution. This new so...
Published on: 2:05PM on 22nd February 2016

Posiflex showcases extensive POS portfolio and latest product innovations for retail at EuroCIS 2016

EuroCIS 2016, Düsseldorf/Germany, February 23-25, Hall 9/ D40 London, 17 February 2016 - Posiflex Technology, Inc., a leading global brand in the design and manufacture of POS solutions and peripherals, will be exhibiting its full POS portfolio and revealing the latest POS product innovations at...
Published on: 4:13PM on 19th February 2016

Teradata Marketing Applications Positioned as a Leader in Gartner Magic Quadrant for Marketing Resource Management for Fourteenth Consecutive Year

LONDON – Teradata Marketing Applications, a division of Teradata Corporation (NYSE:TDC), the big data analytics and marketing applications company, today announced it has again been positioned by Gartner, Inc. in the “Leaders” Quadrant of the “Magic Quadrant for Marketing Resource Management (MRM...
Published on: 10:06AM on 15th February 2016

Exponential hires VisualDNA exec to drive programmatic growth

In an effort to drive its new programmatic offerings, Exponential Interactive has appointed Visual DNAs Jon Hewson as UK Sales Director. Prior to VisualDNA, Hewson was at US digital entertainment tech giant Rovi. He also held senior roles at GCap Media and Border Television and co-founded GMG R...
Published on: 6:42PM on 8th February 2016

SignStix® partners with technology specialists Arcstream to deliver customised digital experiences

Award-winning digital engagement platform SignStix® has partnered with digital technology and interactive solutions provider Arcstream to provide highly engaging, customised display solutions for the retail and corporate sectors. Established in 1995, Arcstream boasts an impressive reputation ar...
Published on: 10:01AM on 8th February 2016

"Let's Move it!" - says Tom Vaughton of VARN Media - be more creative!

Creativity isn’t easy. The kind of creative thinking that drives truly innovative ideas requires time and space. We recommend that once a day you stop looking at your computer screen and spend at least 5 minutes letting the ideas flow. To help you do this here’s some ideas to be more creative: ...
Published on: 1:40PM on 5th February 2016

Online Outstrips In-store For European Shoppers According to Research from Akamai

Akamai Technologies, Ltd. today announced the findings of its European Consumer Holiday Shopping Plans survey. The research, conducted with consumers in the UK, Sweden, Italy, Spain and France in December 2015, reveals that two-thirds of respondents intended to do their holiday shopping online, w...
Published on: 2:46PM on 4th February 2016

Jellyfish hires Paramjeet Sanghera as chief technology officer

Global digital marketing agency, Jellyfish, has appointed Paramjeet Sanghera as its first chief technology officer where he will head up the agency’s technical offering and vision. Sanghera joins Jellyfish from iCrossing where he held the role of senior vice president, technology since 2008. He ...
Published on: 10:17AM on 4th February 2016

Emarsys Achieves 100% New Business Growth in 2015

Strong Demand and International Expansion, Fuelled by Innovation, Served as Primary Drivers of Success Vienna, AT – February 3, 2016 – Emarsys, the leading provider of cloud marketing software for B2C companies, announced an increase of over 100 percent in new business growth year-over-year. As ...
Published on: 2:52PM on 3rd February 2016

Periscope™ Appoints Paul Thompson as VP and Global Sector General Manager for Consumer Goods

New York – February 3, 2016 – Periscope™, a McKinsey Solution focusing on price, promotion, and assortment optimization, announced today a senior-level appointment. Paul Thompson has been named Vice President and Global Sector General Manager for Consumer Goods industries to further support Peris...
Published on: 2:35PM on 3rd February 2016

Sixteen for 16 - Topical SEO Tips for the year ahead, from VARN Media’s Tom Vaughton

The now famous 200+ Google ranking factors have become a popular cornerstone of SEO and at their heart is the aim to make the best websites shine the brightest. On a daily basis we are asked to help clients get their SEO essentials right and we find that the best advice is often the most simple. ...
Published on: 1:51PM on 29th January 2016

Tom Vaughton of VARN Media shares the secret of how Pay Per Click will evolve in 2016

Things are changing fast in the Pay Per Click arena, so as you prepare your PPC marketing strategy, here are some key areas of focus for brands and businesses to succeed with paid search, display, and retargeting in 2016. 1. Mobile conversion will be key. Many people are using their phones for ...
Published on: 12:41PM on 29th January 2016

SignStix® makes shortlist for Tech Trailblazer Awards 2016

UK-based digital engagement platform SignStix® has been shortlisted for the prestigious Tech Trailblazer Awards. SignStix® is a finalist in the Cloud Trailblazers category, with its cloud-based end-to-end solution used across a range of industries to drive customer engagement. The category celeb...
Published on: 10:05AM on 28th January 2016

SignStix® announces latest software release to include web preview feature and more

SignStix® has announced its latest software release - SignStix® Mamba (version 2.9, early 2016). Customers will benefit from a range of user interface improvements, including the ability to preview signs, sequences and videos combined, as well as easily creating signs with custom dimensions. As ...
Published on: 10:19AM on 26th January 2016

9 in 10 companies in Australia and New Zealand agree that marketing technologists are becoming ‘increasingly vital to successful businesses'

Sydney, 25 January 2016 The positive attitude towards marketing technology is also reflected in the vast majority (86%) of company respondents saying that technology is helping marketers ‘make better marketing decisions’. This is a key finding from the The Rise of Marketing Technologists report...
Published on: 10:37PM on 24th January 2016

RedEye Announce New Partnership with AB Tasty

RedEye are delighted to announce their new partnership with AB Tasty, the SaaS solution providers that help data-driven marketers to ease the process of A/B testing, personalisation and re-engagement. AB Tasty’s tool helps marketers to make data-driven decisions through A/B & multivariate testin...
Published on: 4:40PM on 22nd January 2016