Mirakl Introduces a New Platform to Transform the Services Sector

Marketplace platform specialists Mirakl, launch a new product to allow any business to launch their own services marketplace LONDON, March 20, 2017 - Mirakl, the leading Online Marketplace Management Platform provider, has today announced at Shoptalk Las Vegas, a world first with the launch of i...
Published on: 4:53PM on 20th March 2017

A majority of businesses in Australia and New Zealand say that cross-channel marketing has a ‘major impact’ on business objectives

Singapore, 15 March 2017 According to recent research findings, client-side respondents say that cross-channel marketing activities have a major impact on increasing conversions (77%), enhancing advocacy (57%) and improving retention (54%). This is a key finding from the Cross-Channel Marketing...
Published on: 1:00AM on 15th March 2017

B2B Manufacturers Use Marketplaces To Reap Benefits Of Direct Selling Without Channel Conflict

Mirakl and SAP Hybris study finds B2B manufacturer’s adoption of online marketplaces coincides with significant improvement in eCommerce confidence London – March 10th, 2017 – Mirakl, a leading global marketplace solutions provider, today released the results of a new study, titled “Manufacturer...
Published on: 11:23AM on 10th March 2017

Mamaspace.com joins forces with Mirakl Marketplace and aims for pan-European partners

Mamaspace, a start-up aiming to disrupt the mother market by launching a marketplace with Mirakl to offer products and services before, during and after pregnancy. London, UK – Feb. 22 2017 – Mirakl, the leading global marketplace solutions provider, today announced that Mamaspace.com, the lifes...
Published on: 11:02AM on 22nd February 2017

Amaze One leads the charge to ‘humanise’ CRM

A call to arms across the industry to design for an emotional response to customer communications to deepen engagement and bolster impact Amaze One, the CRM agency born from a fusion of digital creative experts, Amaze, and data specialists, Occam, are on a mission to address the need and importa...
Published on: 2:40PM on 21st February 2017

Seven in ten APAC marketers say customer touchpoints are not integrated

Singapore, 15 February 2017 According to recent research findings, 41% of client-side marketers in Asia Pacific admit that the customer journey is understood but there is little management across touchpoints. Only 7% of responding organisations say that their channels are seamlessly integrated t...
Published on: 1:00AM on 16th February 2017

Affiliate marketing company pioneers new connection between advertisers and affiliates

An affiliate marketing network has rolled out the second phase of a new platform that connects advertisers with affiliates for promotional purposes, debuting a first-of-its-kind system that will enable the advertisers to profile, segment and share appropriate content with the likes of bloggers, c...
Published on: 9:58AM on 15th February 2017

Facial tracking reveals best Super Bowl ads

A study measuring people's emotions by tracking their facial expressions has revealed that Mr Clean and Skittles produced the most engaging ads during Super Bowl 51. Mr Clean’s Cleaner of your Dreams and Skittles’ Romance both scored 98.0% on the emotionally compelling scale (engagement if you l...
Published on: 6:23PM on 9th February 2017

Threepipe launches Google Analytics offer for organisations looking to make better data informed decisions

Edward Deming: “Without data you are just another person with an opinion.” Threepipe has built out a stand-alone suite of Google Analytics (GA) consultancy products that will provide organisations with an independent view of their company data and their online performance. A number of recent ...
Published on: 10:51AM on 9th February 2017

A quarter of marketers in India say that their customer touchpoints continue to be managed in silos, with inconsistent delivery

Singapore, 8 February 2017 This is according to new research findings from Econsultancy’s Customer Experience Maturity in India report, which explores how well marketers in the region understand the customer journey and what the future of customer experience initiatives looks like. Offering a p...
Published on: 3:00PM on 8th February 2017

Nielsen Collaborates with RichRelevance to Bring New Retail Personalisation Capabilities to Nielsen Marketing Cloud

Nielsen (NYSE: NLSN) today announced an integration with RichRelevance® through the Nielsen Marketing Cloud that enables retailers to deliver highly personalised ecommerce experiences. Now retailers can leverage the power of Nielsen audience data, analytics and technology to engage more shoppers ...
Published on: 2:21PM on 7th February 2017

MetaPack CEO Calls for Cross-Industry Collaboration to Influence EU Regulation

Patrick Wall, CEO at MetaPack, the global leader in eCommerce delivery management, yesterday opened The Delivery Conference 2017, by calling for the industry to collaborate to influence future legislation during the Brexit negotiations. He said that it would become a priority to push for acceptab...
Published on: 2:00PM on 1st February 2017

Mirakl Announces Record Growth, Continued International Expansion

Platform drives marketplace adoption and higher profit margin for leading global retailers and B2B organizations Mirakl, the leading global marketplace solutions provider, today announced record customer, revenue and organisational growth. Mirakl is dedicated to helping multi-channel retailers, ...
Published on: 11:13AM on 27th January 2017

Ve Interactive launches self-service platform for start-ups and growing brands to solve abandonment and conversion challenges in eCommerce.

• Ve Interactive, has launched its automated SaaS (software as a service) platform to empower businesses to set up their own onsite engagement and email remarketing campaigns to generate more sales online. • This easy-to-use platform will save precious time and resource in terms of campaign set-...
Published on: 7:00AM on 25th January 2017

Amaze 1st & 2nd in B2B Marketing’s latest rankings

B2B Marketing’s latest league tables are out. In the UK and globally, Amaze has not one, but two reasons to celebrate. B2B Marketing’s reports, events and courses are a trusted resource for 200,000 marketers worldwide. That’s why a top-ranking position in B2B Marketing’s annual league tables mat...
Published on: 2:12PM on 19th January 2017

The Delivery Conference Calls for Final Submissions to Delivery Excellence Awards

Each year at The Delivery Conference, the industry takes a moment to commend retailers, brands, carriers and third-party logistics (3PLs) providers who have excelled in eCommerce delivery over the previous 12-months, by announcing The Delivery Excellence Awards. Hosted by MetaPack on the 31st Ja...
Published on: 4:57PM on 16th January 2017

Progressive Change in eCommerce, Retail & Delivery is Top of the Agenda at ‘The Delivery Conference’ 2017

MetaPack, the global leader in eCommerce delivery management, is drawing together the cream of the retail and carrier industries to deliver thought-provoking presentations at The Delivery Conference on Tuesday, 31st January at the Park Plaza Hotel, Westminster, London. The annual event dedicate...
Published on: 12:35PM on 16th January 2017

Cox Automotive consolidates paid search business into Jellyfish

Cox Automotive, whose UK consumer brands include car search portal Motors.co.uk and online car buying service WeWantAnyCar.com, has appointed Jellyfish as its paid search partner in the UK. The appointment follows a competitive pitch in which Cox Automotive looked to consolidate its paid search ...
Published on: 9:00AM on 13th January 2017

Nomensa looks to build on unprecedented industry rankings and record event attendance in 2016

Experience design agency Nomensa is looking to maximise on another successful 12 months following key client wins, better than ever rankings in this year’s industry listings, the opening of its first international office and another outstanding year at both of its flagship conferences. The strat...
Published on: 9:30AM on 21st December 2016

Ve Interactive extends reach in European programmatic market with acquisition of Crave & Lamb

• Ve Interactive (“Ve”) acquires UK-based media buying and creative agency Crave and Lamb for approximately £3m. • Crave & Lamb specialises in programmatic media buying to acquire and retain customers. Their programmatic specialism is founded in the belief that most media channels will eventuall...
Published on: 10:01AM on 12th December 2016