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Content sharers are 9x more likely to buy

People who share a brands content – such as webpage links, products and videos – are 9x more likely to buy online than people who don’t share, according to a global study by marketing technology company RadiumOne. The "Power of Sharing" report was based on 1.5 billion viewed events and over 10.5...
Published on: 3:47PM on 18th November 2016

Brandworkz announces release of software version 8.0 with completely redesigned DAM user interface

Brandworkz, the brand management and digital asset management software company (https://www.brandworkz.com/features/digital-asset-management/) today announced that it has launched software version 8.0. This is a major release including a completely overhauled digital asset management (DAM) module...
Published on: 11:34AM on 14th November 2016

Found on acquisition trail as it begins international expansion with South African office opening

Found has secured significant investment to fund an aggressive growth plan which will see the digital performance agency embark on a series of strategic acquisitions, international expansion and further development of next generation digital technology. Tina Judic, Found’s CEO, says: “The digit...
Published on: 2:05PM on 7th November 2016

Global POS brand Posiflex launches new top-of-the-range mobile solution for retail and hospitality

Posiflex Technology, Inc., a global leading brand in the design and manufacture of POS solutions has announced the launch of its upgraded top-of-the-range POS system, model MT-4308W. The MT-4308W is available for purchase now. This new flagship model is the latest addition to Posiflex’s multi-aw...
Published on: 12:17PM on 4th November 2016

T.M.Lewin Appoints Threepipe to drive sales through programmatic display advertising and retargeting

Threepipe has been appointed to manage UK prospecting and retargeting strategies for the high street and online retailer T.M.Lewin. Threepipe will be running both prospecting and retargeting in the UK to drive growth and increase market share. The scope of work in the US will initially focus on r...
Published on: 2:29PM on 2nd November 2016

MetaPack Study Shines Light on Short-Fall Between Consumers’ eCommerce Delivery Expectations and Reality

Today’s consumers say their online purchasing decisions are directly influenced by delivery & returns and the experiences they encounter. As the findings of this year’s MetaPack 2016 State of eCommerce Delivery Consumer Research Report reveal, competing in today’s dynamic eCommerce environment di...
Published on: 11:41AM on 2nd November 2016

Oracle Marketing Cloud Empowers Customers to Manage Identity Gap

Enhancements to Oracle Data Management Platform Enable Marketers to Seamlessly Define, Select, Count, and Deliver Audience IDs Based on User Environment Redwood Shores, Calif. - Oct. 27, 2016 - Oracle today introduced a series of new data management platform innovations within the Oracle Market...
Published on: 3:05PM on 1st November 2016

The Black Friday Store Experience is Driving Consumers Online According to Research Findings in the US and UK

Half of US and UK consumers will not be shopping during Black Friday, and most that do, will not visit stores, because of the stress of the experience London – November 1, 2016 – Periscope™ By McKinsey, a suite of solutions focusing on price, promotion, assortment, sales and marketing optimizat...
Published on: 12:33PM on 1st November 2016

LONDON Advertising wins launch task for new Saudi telco

UK-based LONDON Advertising has been appointed to launch Jawwy from STC, a digital mobile experience from Saudi Telecom Company (STC), launched as part of a new strategy to target "digital natives" and disrupt the KSA mobile market. LONDON Advertising bagged the integrated launch campaign, which...
Published on: 3:31PM on 28th October 2016

Criteo Launches A New Approach to Search With Criteo Predictive Search

• Criteo Predictive Search Significantly Increases Performance and Eliminates Guesswork for Paid Search Marketers in Google Shopping • Enables Retail Marketers to Effectively Grow Largest Digital Ad Channel • Expands Criteo’s Business and Strengthens its Performance Marketing Platform NEW YORK...
Published on: 5:15PM on 26th October 2016

Qubit Unveils New Machine Learning Engine to Automatically Uncover Revenue Opportunities for Data-Driven Marketers

- Qubit launches Qubit ML engine to fuel greater customer understanding - ‘Opportunity mining’ leverages Qubit ML to predictively prioritize customer groups by largest revenue opportunity - High impact ‘programmatic experiences’ now easily deployed through new business and technical collaborati...
Published on: 3:47PM on 26th October 2016

Mr B & Friends creates the perfect Host.

Brand, creative and digital agency Mr B & Friends has completed a brand transformation programme for student accommodation provider Victoria Hall Management Ltd. Rebranded as Host, the Bath based group has worked with the organisation to develop a new brand positioning, name, identity, trademark...
Published on: 4:33PM on 25th October 2016

Mirakl Announces Top Retail Industry Leaders to Join Advisory Board

Sucharita Mulpuru, chief retail strategist for Shoptalk, and Ed Coke, senior vice president at DigitasLBi, have joined Mirakl’s advisory board London – 24th October, 2016 – Mirakl, the leading marketplace platform provider, today announced the addition of two retail thought leaders to its advis...
Published on: 11:55AM on 24th October 2016

Posiflex Showcases the Latest Range of POS Technologies at GITEX 2016

GITEX 2016, Dubai, October 16-20, Booth D3-10/ HALL 3 London – 12 October 2016 — Posiflex Technology, Inc., a global leading brand in the design and manufacture of POS solutions and peripherals, is set to showcase its latest POS technology achievements, including several new product updates, at ...
Published on: 6:31PM on 15th October 2016

Mirakl Marketplace chosen to deliver new online growth for Elkjøp, part of Dixons Carphone

London, 6 October 2016 – Mirakl, a leading global Marketplace solutions provider, has announced today that it is to provide Elkjøp Nordic, part of Dixons Carphone and the largest consumer electronic retailer in the Nordics, with its B2B SaaS Marketplace platform. The company has sales of €2.7bn, ...
Published on: 12:29PM on 6th October 2016

Ecomnova Launches Corporate Gifting Service Thanks to Rapid Expansion on MetaPack Platform

Ecomnova, the fast growing eCommerce gifting specialist, is launching a new premiere service to corporate customers following its deployment of the MetaPack delivery management platform. The 161% increase in delivery volumes since the end of 2014 has enabled the company to extend its Appleyard Lo...
Published on: 11:11AM on 4th October 2016

Penhaligon's see significant conversion increases from their website and email channel with RedEye

RedEye and Penhaligon's have been working together for a number of years, using insight to optimise the customer journey. Penhaligon’s were looking for a supplier that could help them take their digital marketing to the next level, further highlighting their commitment to enhancing the all-impor...
Published on: 4:14PM on 29th September 2016

Jellyfish drives away with Toyota creative account

Toyota GB has appointed Jellyfish as the retained creative agency for its After Sales division, following a three-way pitch. As the strategic and creative partner for Toyota After Sales in the UK, Jellyfish is tasked with delivering a complete brand refresh for the division, which will include ...
Published on: 12:05PM on 27th September 2016

New report: Marketers step up to the challenge of omnichannel

22nd September 2016 Organisations are becoming more aware of the inadequacies and deficiencies of their strategy and capabilities in omnichannel marketing as a result of increased efforts to integrate, according to new research published by Econsultancy and Adobe today. The latest Digital Intel...
Published on: 3:26PM on 22nd September 2016

The sky’s the limit for UKCloud with new brand by Mr B & Friends.

Brand, creative and digital agency Mr B & Friends has revealed the new brand identity for UKCloud just as the cloud services company tops the Tech Track 100 league table. UKCloud www.ukcloud.com (formerly known as Skyscape Cloud Services) crowned the leaderboard of this year’s Sunday Times Hisc...
Published on: 11:03AM on 21st September 2016