International aesthetics company, Sinclair Pharma plc, appoints Threepipe to lead the company’s digital transformation

Sinclair Pharma plc, the international aesthetics company, has appointed Threepipe to lead the company’s digital transformation as it looks to drive further global growth. Threepipe will be responsible for digital build and marketing of Sinclair Pharma’s range of dermatological products to bot...
Published on: 10:26AM on 26th May 2017

FPX Study Finds B2B Complexity Gap Is Major Obstacle to Reaching $1.13 Trillion eCommerce Goal

FPX, a global leader in enterprise Configure Price Quote (CPQ) solutions, has announced a new study of more than 400 international companies that dramatically illustrates the significant challenges B2B companies face in expanding their eCommerce sales. According to the commissioned study conduc...
Published on: 2:10PM on 19th May 2017

Italian Luxury lifestyle brand, La Perla, has appointed Threepipe to manage its global display advertising programme

Threepipe will run programmatic display prospecting and retargeting strategies to drive further UK and international growth for the fashion house which made its name in luxury lingerie but has in recent years expanded into sleepwear, beachwear, loungewear and menswear. Katie Mulvaney, Global Dig...
Published on: 5:53PM on 11th May 2017

GameSeek to shake up online retail for specialist gamers with Mirakl Marketplace Platform – and that is just the start

Mirakl, the leading Online Marketplace Management Platform provider, has today announced that UK online store, GameSeek, has chosen the Mirakl B2C Marketplace Platform to be a key component in its vision to build the biggest and best consumer marketplace for gaming, electronics, books, clothing a...
Published on: 4:46PM on 3rd May 2017

FPX Expands Operations into Europe to Serve Growing Global Customer Base

FPX, a leader in enterprise Configure Price Quote (CPQ) solutions has announced that it has expanded its operations into Europe. FPX GmbH is FPX’s European headquarters office based in Munich, Germany and FPX Ltd is based in London, England. The expansion responds to FPX’s rapidly growing global ...
Published on: 9:13AM on 3rd May 2017

Jellyfish appoints Tania Barr as planning partner

Digital agency Jellyfish has announced the appointment of Tania Barr as planning partner. Barr will work across the agency’s client base, which includes Experian, Nestlé, Toyota and Samsung. Barr brings almost twenty years of strategy and planning experience to her new role. Most recently, she w...
Published on: 3:05PM on 2nd May 2017

Research from Periscope By McKinsey shows that only 15% of Retailers at World Retail Congress 2017 have a fully implemented Personalised Marketing Initiative

Whilst most retailers see personalisation as a priority and think that personalised promotions dramatically increase customer visits, only a minority say they have properly implemented it London – April 25, 2017 – Periscope® By McKinsey, a suite of solutions focusing on price, promotion, assortm...
Published on: 4:52PM on 25th April 2017

International online store vidaXL to accelerate growth with Mirakl Marketplace Platform

London, UK – April 20th, 2017 – Mirakl, the leading global marketplace solutions provider, today announced that international online store, vidaXL, which sells products for in and around the house at competitive prices to 29 countries across Europe, Australia and the US, has selected the Mirakl B...
Published on: 12:47PM on 20th April 2017

New tech start-up Artifam puts Artificial Intelligence at the heart of eCommerce

A new start-up called Artifam is addressing the needs of eCommerce operations looking to facilitate buyers with faster and more accurate product data and improved search functionality. To achieve this, the Amsterdam-based company has launched a platform based on artificial intelligence (AI) that ...
Published on: 1:27PM on 19th April 2017

Marketing automation and personalisation are key focus areas for email marketers in 2017 – new report

London, 19 April 2017 Email reigns supreme when it comes to delivering ROI and the increased appetite for marketing automation and personalisation means that more companies are reaping the benefits, according to new research published today by Econsultancy and Adestra. The eleventh annual Email...
Published on: 9:34AM on 19th April 2017

Amaze appoints new Chief Commercial Officer

London: 3 April 2017 Leading digital marketing, technology and commerce consultancy Amaze, has appointed Kirstie Buchanan as Chief Commercial Officer to drive forward its business development strategy. Kirstie starts her new role at the beginning of May 2017, reporting directly to Tony Murphy, ...
Published on: 1:48PM on 10th April 2017

Jellyfish opens Barcelona office as part of continued expansion

Digital agency Jellyfish has announced the launch of a new European office in Barcelona, which is set to open its doors in April. Barcelona becomes the seventh Jellyfish office worldwide. The move into continental Europe forms part of the agency’s continued global expansion and follows the launc...
Published on: 12:24PM on 30th March 2017

New mums are "more internet savvy"

With Mother's Day approaching this weekend, new research from Verto Analytics reveals how new mums are much more savvy than the average adult online, both in terms of the time they spend and the number of connected devices they own. New mums (those with at least one child under 18 months) have h...
Published on: 2:25PM on 24th March 2017

Mirakl Introduces a New Platform to Transform the Services Sector

Marketplace platform specialists Mirakl, launch a new product to allow any business to launch their own services marketplace LONDON, March 20, 2017 - Mirakl, the leading Online Marketplace Management Platform provider, has today announced at Shoptalk Las Vegas, a world first with the launch of i...
Published on: 4:53PM on 20th March 2017

A majority of businesses in Australia and New Zealand say that cross-channel marketing has a ‘major impact’ on business objectives

Singapore, 15 March 2017 According to recent research findings, client-side respondents say that cross-channel marketing activities have a major impact on increasing conversions (77%), enhancing advocacy (57%) and improving retention (54%). This is a key finding from the Cross-Channel Marketing...
Published on: 1:00AM on 15th March 2017

B2B Manufacturers Use Marketplaces To Reap Benefits Of Direct Selling Without Channel Conflict

Mirakl and SAP Hybris study finds B2B manufacturer’s adoption of online marketplaces coincides with significant improvement in eCommerce confidence London – March 10th, 2017 – Mirakl, a leading global marketplace solutions provider, today released the results of a new study, titled “Manufacturer...
Published on: 11:23AM on 10th March 2017

Mamaspace.com joins forces with Mirakl Marketplace and aims for pan-European partners

Mamaspace, a start-up aiming to disrupt the mother market by launching a marketplace with Mirakl to offer products and services before, during and after pregnancy. London, UK – Feb. 22 2017 – Mirakl, the leading global marketplace solutions provider, today announced that Mamaspace.com, the lifes...
Published on: 11:02AM on 22nd February 2017

Amaze One leads the charge to ‘humanise’ CRM

A call to arms across the industry to design for an emotional response to customer communications to deepen engagement and bolster impact Amaze One, the CRM agency born from a fusion of digital creative experts, Amaze, and data specialists, Occam, are on a mission to address the need and importa...
Published on: 2:40PM on 21st February 2017

Seven in ten APAC marketers say customer touchpoints are not integrated

Singapore, 15 February 2017 According to recent research findings, 41% of client-side marketers in Asia Pacific admit that the customer journey is understood but there is little management across touchpoints. Only 7% of responding organisations say that their channels are seamlessly integrated t...
Published on: 1:00AM on 16th February 2017

Affiliate marketing company pioneers new connection between advertisers and affiliates

An affiliate marketing network has rolled out the second phase of a new platform that connects advertisers with affiliates for promotional purposes, debuting a first-of-its-kind system that will enable the advertisers to profile, segment and share appropriate content with the likes of bloggers, c...
Published on: 9:58AM on 15th February 2017