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Econsultancy and Oracle Marketing Cloud look at the future of content marketing in their Modern Marketing Actionable Insights Series
London, 22 June 2016
Content marketing has exploded over the last five years. Brands are churning out papers, blogs, tweets, posts, videos and periscopes like the...
Published on: 10:02AM on 22nd June 2016
Emarsys Launches CRM Ads Enabling Marketers to Connect Purchasing and Behavioral Data to Advertising Campaigns in Real Time
Indianapolis, IN – June 21, 2016 – Emarsys, the leading provider of cloud marketing software for B2C companies, today announced the launch of Emarsys CRM Ads. This feature of the Emarsys B2C Marketing Cloud enables marketers to align their CRM, purchase, and cross-channel (e.g., mobile, Web, emai...
Published on: 12:21AM on 22nd June 2016
As marketers struggle to cope with the increasing size and complexity of consumer data, Nielsen claims to combat this by launching its Marketing Cloud service in Europe.
It enables a brand's 1st-party data to be combined with 3rd-party data and Nielsen's huge data pool all in one single place so...
Published on: 11:22AM on 20th June 2016
Simon Barbato, founder and CEO of Bath-based brand, digital, marketing and creative agency Mr B & Friends, has been named Institute of Directors South West Director of the Year. Simon launched the agency in his bedroom 10 years ago and today it is one of the fastest-growing in the region. The com...
Published on: 2:21PM on 16th June 2016
Digital marketing agency Gravytrain is proud to announce it’s new Advertising Technology (AdTech) that incorporates real-time football scores in Google search results.
Using various sporting Application Programming Interfaces (APIs), Gravytrain is able to add every live score, yellow card and s...
Published on: 5:47PM on 13th June 2016
LONDON, UNITED KINGDOM --( June 10, 2016) - Foresight News has published a new white paper and infographic outlining the process for withdrawing from the European Union if the UK votes to leave on June 23.
Amid the uncertainty from both campaigns about what will happen if the UK leaves the EU, t...
Published on: 11:06AM on 13th June 2016
Magento Users can now Access the Emarsys Smart Insight Customer Intelligence Platform and Enjoy Seamless Synchronization of Customer Data Further Improving Customer Engagement
LONDON – June 8, 2016 - Emarsys, the leading provider of cloud marketing software for B2C companies, announced its newes...
Published on: 3:57PM on 9th June 2016
Mirakl creates new role to develop and expand technology and implementation alliances in Europe
LONDON, June 9, 2016 – Mirakl, a leading global Marketplace solutions provider, has announced the appointment of Kelly Gow in the role of EMEA Strategic Alliance Manager. The new role is part of Mirak...
Published on: 12:47PM on 9th June 2016
- Independent research firm names SmartFocus as a Strong Performer in its report citing SmartFocus as ‘the only vendor in this study with a perfect reference score for out-of-box integration’ and receiving the highest scores possible for cross-channel identity resolution, real-time analytics, con...
Published on: 1:55PM on 7th June 2016
Only one in three marketers match their media spend to where customers actually spend their time – new research
London, 6 June 2016
Budgets are still largely allocated on the basis of historical performance rather than customer behaviour or external insights, with only 31% of executives surveyed saying they base their media spend on customer time spent in each channel. This is a key finding from the Media...
Published on: 9:00PM on 6th June 2016
Leading international public transport company, Stagecoach, has launched a new service giving passengers direct access to the cheapest fares across all rail journeys – a first for a UK train operating company.
The integrated customer-facing service, designed and executed by digital agency Zone, ...
Published on: 4:00PM on 1st June 2016
RedEye are thrilled to welcome on-board award winning digital commerce agency Blueleaf as a new partner.
Blueleaf blend online business insight with digital intelligence and technical production to enable clients to optimise their commercial potential through increasing online sales. Their impre...
Published on: 12:58PM on 1st June 2016
Independent Research Firm Cites Emarsys as a Strong Performer in Q2 2016 Cross-Channel Campaign Management Report
Emarsys Receives the Highest Score Possible in the User Experience, Content Management and Web and eCommerce Criteria
LONDON – May 31, 2016 - Emarsys, the leading provider of cloud marketing software for B2C companies, today announced that it was among the select companies that Forrester invited...
Published on: 9:40AM on 1st June 2016
Brandworkz, the brand management and digital asset management software company has today launched version 7.1 with significant improvements to search, infrastructure and reliability.
This release sees improvements in three key areas:
1. A complete overhaul of the Search feature.
2. Major infra...
Published on: 1:28PM on 19th May 2016
Portr, the London based travel-tech start up have just announced that AirPortr, their same day luggage delivery service, has partnered with Gatwick Express. Together they are delivering efficient and effortless journeys between Central London and Gatwick Airport.
Now, passengers booking the Air...
Published on: 11:35AM on 18th May 2016
THE ENTERTAINER SEES 3x INCREASE IN EMAIL REVENUE & 120% IN MOBILE SALES AFTER EMBRACING CONTEXTUAL MARKETING WITH SMARTFOCUS
The Entertainer, the fastest growing high street toy retailer in the UK, is reporting a 3x increase in email revenue and 120% in mobile sales, 12 months after it chose SmartFocus’ world-class digital marketing platform.
The Message Cloud by SmartFocus enabled the retailer to achieve astounding i...
Published on: 1:35PM on 12th May 2016
Less than a fifth of B2B organizations have achieved a CX that’s on par with the best B2C experiences – new report
London, 10 May 2016
B2B companies are coming to realize that they’re not immune to the digital revolution in how people find, research and buy their products.
However, trying to match a consumer-style customer experience (CX) sets a benchmark that most B2B organizations aren’t able to meet, wit...
Published on: 3:00PM on 10th May 2016
MetaPack, the global leader in eCommerce delivery technology, has announced that it has achieved a 25% year-on-year revenue growth (2015-16 compared to 2014-15). With offices in the UK, Netherlands, France, Germany and Spain, the company is going from strength to strength, winning a greater marke...
Published on: 12:31PM on 10th May 2016
New Independent Survey Reveals Online Marketplaces Boost Customer Loyalty, Increase Average Order Values and Build Trust
According to study, 89 percent of global consumers agree Marketplaces offer convenience; 90% said they would shop with same Marketplace again when purchasing a similar product
LONDON, UK – May 10, 2016 – Mirakl, a leading provider of global Marketplace solutions, and ChannelAdvisor, a leading pr...
Published on: 12:16PM on 10th May 2016
Innovative marketing on the back of Leicester win says Mr B & Friends but a poor showing online.....
I love innovative marketing and I love football, so you can imagine my excitement this week when both happened at once following Leicester’s remarkable role reversal from underdog to top dog! The team’s latent league topping potential and their exceptional win has certainly thrown up some spirite...
Published on: 1:26PM on 9th May 2016