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Royal Navy launch awareness campaign to recruit Aircrew

The Fleet Air Arm of the Royal Navy is driving an online initiative to raise awareness of its aviation units, from troop transport and anti-submarine warfare to close air support. The campaign, managed through COI, launches from 7 April 2005. It will feature an email drop, designed to deliver a h...
Published on: 12:00AM on 8th April 2005

Falk eSolutions partners with WebSIdeStory

Falk to Integrate its Leading Ad Serving and E-mail Solutions With WebSideStory’s On-Demand Web Analytics LONDON, UK and AMSTERDAM, NETHERLANDS (April 06, 2005) - WebSideStory, a leading provider of on-demand web analytics, and Falk eSolutions AG, a leading provider of online ad-serving and e-m...
Published on: 12:00AM on 8th April 2005

East Sussex tops the chart of net savvy shoppers

Households in East Sussex have the highest penetration of net savvy shoppers in the UK, according to a survey conducted by www.pricerunner.co.uk. The survey revealed that one in three households in East Sussex regularly use the internet to shop around and save money, compared to just one quarter ...
Published on: 12:00AM on 7th April 2005

Leading financial comparison service MoneyExpert, selects speed-trap Limited’s e-Business Intelligence solution

***Prophet set to aid significant increases in online business on the www.moneyexpert.com website*** Newbury, Berkshire, April 6th, 2005 - speed-trap Limited, the e-business Intelligence experts, announced today that MoneyExpert has selected Prophet, speed-trap’s client-side data collection and ...
Published on: 12:00AM on 7th April 2005

AKQA book raises money for charity, features 21 case studies

AKQA’s first book, ‘Ideas Volume 1’ - a collection of 21 recently launched award-winning projects is now available from Amazon.co.uk and the ICA bookshop. All proceeds for the sale of the book will be donated to charities that support young people: The Prince’s Trust and the NSPCC. Commenting o...
Published on: 12:00AM on 7th April 2005

Underwired* redesigns web site for Action For Kids

Adding to its already strong charity credentials, digital agency Underwired* has redesigned the children's charity Action For Kids' web site. The new site went live on 20th February at www.actionforkids.org. As well as working on the look and feel of the site, Underwired concentrated on making t...
Published on: 12:00AM on 7th April 2005

Logan Tod warns website owners about New Google Prefetch hidden costs

Logan Tod today releases an alert to website owners about the newly launched Google Results Prefetching service for users of Mozilla and Firefox web browsers. Logan Tod believes the new feature will have a significant impact on conversion rates, affiliate program costs and the effectiveness of ...
Published on: 12:00AM on 7th April 2005

AOP Survey Highlights Online B2B Perfect For Brand Advertising

AOP releases first-ever findings on how B2B online media influences business decision makers New research from the UK Association of Online Publishers (AOP) has demonstrated that business-to-business (B2B) websites* are ideally suited, not just for generating direct response, but also for brand ...
Published on: 12:00AM on 7th April 2005

AOP Predicts Significant Growth For B2B Sites

AOP releases first-ever findings on how B2B online media influences business decision makers New research from the UK Association of Online Publishers (AOP) has revealed that 70 per cent of business decision makers expect their usage of B2B websites* to increase over the next two years. The rese...
Published on: 12:00AM on 7th April 2005

AOP Research Shows B2B Sites Are Snapping At The Heels Of Search Engines

AOP calls for greater advertising spend on B2B websites New research from the UK Association of Online Publishers (AOP) has shown that business decision makers regard business-to-business (B2B) websites* as the most useful media source for finding work-related information, well ahead of print bu...
Published on: 12:00AM on 7th April 2005

Text voting could bring Politics to Youth

As Labour and the Conservatives invest thousands into high tech campaigns, mobile messaging could be the key to reaching the elusive youth market that fails to cast a vote. The ease of mobile text messaging has meant that the young cast more votes for entertainment shows such as 'Big Brother', w...
Published on: 12:00AM on 7th April 2005

Space01 ensures Bright Grey gets brighter

Space01, the full service digital agency, has been appointed to define and build the digital Adviser extranet for Edinburgh based financial services provider, Bright Grey, part of the Royal London Group. An innovative new entrant into the financial services arena, Bright Grey has successfully ch...
Published on: 12:00AM on 6th April 2005

Mar' 05 FTSE Report & Rankings, Top Next bottom Diageo

Top of the league and best site overall was Next (www.next.co.uk). At the bottom of the table, representing the poorest site overall, was Diageo (www.diageo.com). For a copy of the full report, please email FTSE_0305@sitemorse.com Website Function 3 sites were error free this month and 15 site...
Published on: 12:00AM on 6th April 2005

Ringtones will revolutionise the future face of music

New research conducted by mobileYouth reveals that young people in the UK will spend £150 million on ringtones, ring-back tunes and downloading full songs directly onto their mobile phones. With CD single sales still in decline, the ringtone looks set to become the number one marketing tool for ...
Published on: 12:00AM on 6th April 2005

TradeDoubler goes from strength to strength with strong 2004 year-end results

TradeDoubler, Europe's leading provider of online marketing and sales solutions, today announced its fiscal year end results for 2004. Audited results demonstrate a total revenue of €65 million (598 million SEK), an increase of 130 per cent from €28 million in 2003. This surpasses 2003’s revenue ...
Published on: 12:00AM on 5th April 2005

Ektron helps Glastonbury rock online

Ektron Inc, an innovator in Web content and document management software, has helped 112,000 music fans buy tickets for this year’s Glastonbury Festival, the world’s largest “greenfield” music and performing arts festival. Since 9am Sunday morning, when the 2005 event tickets went on sale, more t...
Published on: 12:00AM on 5th April 2005

How online surveys can help improve customer satisfaction and how to select a UK vendor

***How much do you know about your users / customers? How can you find out what they think about your website, your products, your services, your brand, your market?*** Online surveys and research tools are a cost-effective way of finding out what people think about your business. The results ca...
Published on: 12:00AM on 4th April 2005

Pride’s website upgraded through community partnership

In a significant step forward Pride in Brighton & Hove, the charitable trust that is best known for its award-winning carnival parade and festival in Brighton in August, will be able to update its website with useful information more easily and more frequently thanks to a successful community par...
Published on: 12:00AM on 1st April 2005

Andy Hobsbawm wins the Special Lifetime Achievement Award at the inaugural Imperatives

The UK's digital business sector celebrated in style last night as the first annual Imperatives Digital Awards was held at a glamorous West End nightclub in London. Heralding the new resurgence of the digital media and marketing industry in the UK, The Imperatives played host to over 500 of the ...
Published on: 12:00AM on 1st April 2005

AOP urges Web Publishers to explore Geo-targeting

The UK Association of Online Publishers (AOP) calls for web publishers to make more of the benefits of targeting content based on location. The call follows an AOP briefing held today (16th March) to address the applications of geo-targeting. As online measurement and targeting technologies devel...
Published on: 12:00AM on 1st April 2005