1. Introduction Organising large amounts of customer data is becoming a huge challenge for marketers who want a ‘360 degree view’ of their customers. Customer data platforms (CDPs) offer a way for organisations to bring together disparate customer data into one place, to allow for the easy sharing of this information with other systems. This […]
"98.6% of Fortune 1000 businesses say that data privacy is their top data priority in 2019"
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Research, Trends and Best Practice
Webinar Recording Your GDPR Survival Pack Navigate your way through the GDPR with our handy survival pack. Report: A Marketer’s Guide to the General Data Protection Regulation (GDPR) Elearning: GDPR Essentials for Marketers Online Classroom Elearning: GDPR microlearning modules Face to face training: GDPR for Marketers
1. Introduction The aim of this report is to help demystify the GDPR for marketers, disseminate the findings from Econsultancy’s ‘Marketers and the GDPR: Are you Ready?’ survey and provide a clear action plan for how marketing teams can become GDPR compliant. It is critical that marketers understand how the GDPR affects them directly, along […]
From the Blog
In early 2019, there was alarm about the potential impact of Safari’s Intelligent Tracking Prevention (ITP) on marketing analytics, including Google Analytics.
Marketers are more focused on data than ever before.
Settle in for this week’s stats roundup, which includes news about social commerce, grocery retailers, Christmas ads, and lots more.
We are living in a new age of data privacy regulation. When the General Data Protection Regulation (GDPR) came into force May 2018, it set a new standard for data protection regulation.
The California Consumer Privacy Act (CCPA) is coming on January 1, 2020 and last week, a major milestone was reached when regulators issued draft regulations that contain the finer details of the law’s implementation.
Online Learning: GDPR Essentials for Marketers
Learn the essentials of the new data protection regulations from the comfort of your own desk. The course is split across three themes:
- The GDPR law and what it is
- What the changes mean for your organisation
- The implications for each channel or activity within marketing
What GDPR is and the key rights that marketers and data controllers need to understand.
What lawful processing means and the six lawful bases for processing personal data.
Understand the five conditions for how consent is obtained.
Discover the requirements for providing a GDPR compliant privacy notice.
How marketers can use legitimate interest to capture and process user data.
What accountability means and the steps you need to take to be compliant.
A look at the ICO’s 12-step guide to preparing organisations for GDPR.