Privacy and Data Protection

The latest best practice, research, trends, training and more, related to privacy and data protection

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"98.6% of Fortune 1000 businesses say that data privacy is their top data priority in 2019"

Browse and export thousands of charts, statistics and market data like this, in the Internet Statistics Database. Constantly updated to reflect the latest findings.

Research, Trends and Best Practice

Customer Data Platforms Best Practice Guide

1. Introduction Organising large amounts of customer data is becoming a huge challenge for marketers who want a ‘360 degree view’ of their customers. Customer data platforms (CDPs) offer a way for organisations to bring together disparate customer data into one place, to allow for the easy sharing of this information with other systems. This […]

GDPR: Webinar Resources

Webinar Recording Your GDPR Survival Pack Navigate your way through the GDPR with our handy survival pack. Report: A Marketer’s Guide to the General Data Protection Regulation (GDPR) Elearning: GDPR Essentials for Marketers Online Classroom Elearning: GDPR microlearning modules Face to face training: GDPR for Marketers 

From the Blog

Let’s play “Cookie Data’s Illegal”: Your move

Outlaw! It’s the creative brainstorming game marketing communications companies often play to encourage participants to come up with ideas for new products and services, and ways to change the way their businesses work for the better.

It simply asks the participants to come up with ideas and innovative answers to the question: “What would you do if they made what your company does illegal?”

Online Learning: GDPR Essentials for Marketers

Learn the essentials of the new data protection regulations from the comfort of your own desk. The course is split across three themes:

  • The GDPR law and what it is
  • What the changes mean for your organisation
  • The implications for each channel or activity within marketing
Take the course
GDPR An overview

GDPR: An overview

What GDPR is and the key rights that marketers and data controllers need to understand.

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