Privacy and Data Protection

The latest best practice, research, trends, training and more, related to privacy and data protection

Data trends in 2021: the expert view on cookies

As we look ahead to 2021, the advertising industry’s attention is turning once again to a world without cookie-based measurement and targeting. How should the industry adapt, and what trends will come to the fore? We asked some experts in data and advertising for their predictions.

An overview of the third-party cookie crackdown

In March 2021, Google announced on its Ads & Commerce blog that it was “Charting a course towards a more privacy-first web”. The blog post was a re-affirmation of Google’s commitment, first revealed in January 2020, to remove support for third-party tracking cookies in Chrome from 2022, and contained further details about how it plans […]

Customer Data Platforms Best Practice Guide

1. Introduction Organising large amounts of customer data is becoming a huge challenge for marketers who want a ‘360 degree view’ of their customers. Customer data platforms (CDPs) offer a way for organisations to bring together disparate customer data into one place, to allow for the easy sharing of this information with other systems. This […]

Articles

Online Learning: GDPR Essentials for Marketers

Learn the essentials of the new data protection regulations from the comfort of your own desk. The course is split across three themes:

  • The GDPR law and what it is
  • What the changes mean for your organisation
  • The implications for each channel or activity within marketing
Take the course
3 Min
GDPR An overview

GDPR: An Overview

What GDPR is and the key rights that marketers and data controllers need to understand.

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