In less than five months on January 1, 2020, a landmark consumer privacy law will go into effect in California. The California Consumer Privacy Act, or CCPA, has been likened to the GDPR and is similar to the sweeping EU law, at least in spirit.
As we look ahead to 2021, the advertising industry’s attention is turning once again to a world without cookie-based measurement and targeting. How should the industry adapt, and what trends will come to the fore? We asked some experts in data and advertising for their predictions.
Over the past year, the marketing and advertising industry has been abuzz with talk of a ‘cookiepocalypse’.
1. Introduction Organising large amounts of customer data is becoming a huge challenge for marketers who want a ‘360 degree view’ of their customers. Customer data platforms (CDPs) offer a way for organisations to bring together disparate customer data into one place, to allow for the easy sharing of this information with other systems. This […]
In a new age of remote healthcare, how is the internet of things enabling new forms of medical treatment, understanding and care?
How will data, its role in advertising and marketing, and the relationship that businesses have with it evolve in 2021?
A robust, data-driven ecommerce strategy has become ever more crucial to brands over the past decade as they try to navigate a market that is turning increasingly to digital channels.
With Google Chrome planning to block third-party tracking cookies by 2022, the demise of the third-party cookie is looming on the horizon. But new research from Econsultancy’s Future of Marketing Report suggests that few marketers still understand the implications of the crackdown – or have a plan in place for how to do without cookies.
There was justifiable apprehension as GDPR’s introduction approached, not to mention plenty of blind panic as the clock ticked down. However, two years down the line we now have plenty of research which tells a more positive story.
The organization responsible for the consistent application of the GDPR across Europe has weighed in on two of the most controversial issues in GDPR compliance: the use of so-called cookie walls and scrolling to obtain consent from users.
Online Learning: GDPR Essentials for Marketers
Learn the essentials of the new data protection regulations from the comfort of your own desk. The course is split across three themes:
- The GDPR law and what it is
- What the changes mean for your organisation
- The implications for each channel or activity within marketing
What GDPR is and the key rights that marketers and data controllers need to understand.
What lawful processing means and the six lawful bases for processing personal data.
Understand the five conditions for how consent is obtained.
Discover the requirements for providing a GDPR compliant privacy notice.
How marketers can use legitimate interest to capture and process user data.
What accountability means and the steps you need to take to be compliant.
A look at the ICO’s 12-step guide to preparing organisations for GDPR.