Webinar Recording Your GDPR Survival Pack Navigate your way through the GDPR with our handy survival pack. Report: A Marketer’s Guide to the General Data Protection Regulation (GDPR) Elearning: GDPR Essentials for Marketers Online Classroom Elearning: GDPR microlearning modules Face to face training: GDPR for Marketers
"98.6% of Fortune 1000 businesses say that data privacy is their top data priority in 2019"
Browse and export thousands of charts, statistics and market data like this, in the Internet Statistics Database. Constantly updated to reflect the latest findings.
Research, Trends and Best Practice
1. Introduction The aim of this report is to help demystify the GDPR for marketers, disseminate the findings from Econsultancy’s ‘Marketers and the GDPR: Are you Ready?’ survey and provide a clear action plan for how marketing teams can become GDPR compliant. It is critical that marketers understand how the GDPR affects them directly, along […]
Foreword Welcome to Econsultancy’s 2018 opportunities and challenges report where we bring to the table our perspectives on the forces shaping the marketing industry over the coming months. Almost every year, new channels and technologies emerge that quickly change the environment in which marketers operate. It would seem that the marketing landscape is in a […]
From the Blog
Outlaw! It’s the creative brainstorming game marketing communications companies often play to encourage participants to come up with ideas for new products and services, and ways to change the way their businesses work for the better.
It simply asks the participants to come up with ideas and innovative answers to the question: “What would you do if they made what your company does illegal?”
The GDPR was designed to help protect consumers’ data but one of the rights granted to consumers by the GDPR appears to have unintended consequences that threaten consumers.
Facebook has entered into a settlement with the US Federal Trade Commission (FTC) that will see the world’s largest social network pay a record-setting $5bn fine and submit to greater oversight of its practices.
It’s been now more than one year since GDPR came into force across Europe.
2018 was the year of GDPR: the General Data Protection Regulation, a comprehensive update to privacy laws enacted by the European Union.
Online Learning: GDPR Essentials for Marketers
Learn the essentials of the new data protection regulations from the comfort of your own desk. The course is split across three themes:
- The GDPR law and what it is
- What the changes mean for your organisation
- The implications for each channel or activity within marketing
What GDPR is and the key rights that marketers and data controllers need to understand.
What lawful processing means and the six lawful bases for processing personal data.
Understand the five conditions for how consent is obtained.
Discover the requirements for providing a GDPR compliant privacy notice.
How marketers can use legitimate interest to capture and process user data.
What accountability means and the steps you need to take to be compliant.
A look at the ICO’s 12-step guide to preparing organisations for GDPR.