Privacy and Data Protection

The latest best practice, research, trends, training and more, related to privacy and data protection

Customer Data Platforms Best Practice Guide

1. Introduction Organising large amounts of customer data is becoming a huge challenge for marketers who want a ‘360 degree view’ of their customers. Customer data platforms (CDPs) offer a way for organisations to bring together disparate customer data into one place, to allow for the easy sharing of this information with other systems. This […]

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Online Learning: GDPR Essentials for Marketers

Learn the essentials of the new data protection regulations from the comfort of your own desk. The course is split across three themes:

  • The GDPR law and what it is
  • What the changes mean for your organisation
  • The implications for each channel or activity within marketing
Take the course
3 Min
GDPR An overview

GDPR: An Overview

What GDPR is and the key rights that marketers and data controllers need to understand.

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