In less than five months on January 1, 2020, a landmark consumer privacy law will go into effect in California. The California Consumer Privacy Act, or CCPA, has been likened to the GDPR and is similar to the sweeping EU law, at least in spirit.
As we look ahead to 2021, the advertising industry’s attention is turning once again to a world without cookie-based measurement and targeting. How should the industry adapt, and what trends will come to the fore? We asked some experts in data and advertising for their predictions.
In March 2021, Google announced on its Ads & Commerce blog that it was “Charting a course towards a more privacy-first web”. The blog post was a re-affirmation of Google’s commitment, first revealed in January 2020, to remove support for third-party tracking cookies in Chrome from 2022, and contained further details about how it plans […]
A report explaining what customer data platforms are, how they can help marketers and how they might change the marketing technology landscape. It also explains the features that characterise CDPs, while clarifying how these platforms differ from other marketing tools.
Russell Howe is VP EMEA of data privacy company Ketch. We spoke with Russell to find out about what his role entails, the key elements of a successful data privacy program, and how businesses can overcome data privacy’s most common pitfalls. Tell me about your role – what does a typical day look like for […]
Personalisation – is it the key to conversion and the logical endpoint for comms, or merely a marketing pipedream? The answer is likely somewhere between the two, but to give us some more perspective on what marketers should expect from personalisation in 2023, I asked the opinions of some experts at AI-powered SaaS content platforms […]
Charlie Johnson is VP International at global geo-location data and services company, Digital Element. I recently chatted with Charlie to find out more about her role and expertise, as well as her thoughts on how privacy regulations are impacting the digital ad industry. Talk me through your role… What does a typical day look like […]
Marketers must embrace good data ethics in order to succeed in 2022, with organisations needing to offer real value in exchange for customer data.
The marketing shift is on this year as third-party cookies are being phased out in 2023. Growing digital privacy concerns are making it harder for brands to track consumers and gather the quality data they need to personalize their campaigns. A new era of strategies is emerging to prepare companies for a world without cookies, […]
Between new privacy legislation, increased scrutiny of big tech’s approach to data collection, and the continued maturation of strategies to replace third-party tracking cookies, 2021 has brought some interesting developments for data and analytics. What do the experts predict 2022 will look like? Here are some key trends highlighted by our contacts in the world […]