Savvy marketers know building a great product is just the first step – after all, you’ve got to drive awareness and make people want to buy it. You don’t have to be a big brand with a big budget to map out an effective strategy for day one and beyond. In this webinar, Bazaarvoice and Burt’s Bees in association with Econsultancy will walk through the anatomy of a successful product launch.

You will learn for every stage of your launch:

  • Pre-launch: map out the buyer journey, position your product, and stand out from the competition
  • Launch day: how to activate your brand with word of mouth marketing and get customer reviews in place for day one
  • Post-launch: tips and tricks to maximize returns, mine customer reviews for insights, and fine tune product descriptions and creative assets


  • Christopher Rapaport, Head of Market Intel & Strategy, Bazaarvoice
  • Taylor Steele, eCommerce Senior Sales Analyst, Clorox
  • Ben Davis, Blog Editor, Econsultancy