1. Executive Summary and Highlights The 10th annual Optimization Report (previously the Conversion Rate Optimization Report), produced by Econsultancy in partnership with RedEye Optimisation, explores the key requirements for success, including organizational setup and culture, the use of metrics, and the most effective approach to testing and experimentation. The report is based on a survey […]
Fast Track Training: Ecommerce & Online Merchandising
The intensive Fast Track course covers the fundamentals of online selling, guiding you through a framework for online merchandising. From product selection and presentation, to rule-based merchandising, you’ll learn the key approaches through relevant examples and case studies. Ideal for anyone interested in improving their approach to selling online.
1-day course | various dates | London
Research, Trends and Best Practice
1. Executive Summary and Highlights This is Econsultancy’s ninth Conversion Rate Optimization (CRO) Report, published in association with RedEye. The research, based on an online survey of more than 800 digital marketers and ecommerce professionals, looks at the types of conversion strategies and tactics organizations are using, in addition to the tools and processes employed for […]
1. Executive Summary and Highlights This is Econsultancy’s eighth Conversion Rate Optimization Report, in association with RedEye. The research, based on an online survey of nearly 900 client-side and supply-side digital marketers and ecommerce professionals, looks at the types of conversion strategies and tactics organizations are using, in addition to the tools and processes employed […]
"Globally, 75% of consumers say they expect to see delivery options on the product page"
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From the Blog
We’re pressing on into March with a stellar roundup of stats.
For ecommerce marketers, the golden goose of customer data is obtaining the all-powerful email address.
For ten years now, Econsultancy has released the Conversation Rate Optimization Report in association with Red Eye. It has consistently delved into the types of conversion strategies and tactics used by organisations, as well as the tools and processes employed for improving conversion rates.
Massive growth often doesn’t come from one or two big winning tests, but from many smaller wins stacked together, and consistent testing means the next win is always right around the corner. Any time you aren’t A/B testing, you’re wasting an opportunity to increase revenue and gain valuable insights about your customers. However, testing software, […]
Most people are used to seeing ads pop up based on their browsing behaviour or previous search history. Had a little browse for cosy jumpers on ASOS recently? Oh look: an ad for even MORE cosy jumpers. Standard.
The short answer is that the global average is between 1-3%.