Programmatic

The latest programmatic advertising best practice, trends, case studies, training and more

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"Globally, advertisers plan to spend 53% of their digital video spend programmatically in 2019"

Browse and export thousands of charts, statistics and market data like this, in the Internet Statistics Database. Constantly updated to reflect the latest findings.

Research, Trends and Best Practice

Optimising Programmatic Campaigns

1. Introduction This report is aimed at providing guidance on setting up and running a highly effective programmatic campaign in the present climate. It is intended as an informational tool for advertisers who run their ads programmatically, as an audit guide for agencies that deliver the programmatic activity and as a best practice manual for […]

Programmatic essentials

Understand what programmatic means and the key terminology for marketers.

Targeting in display

How sophisticated tracking techniques are giving marketers better ways to target consumers.

From the Blog

john gillan criteo

A day in the life of… John Gillan, MD Northern Europe at Criteo

Criteo styles itself as the ‘leading advertising platform for the open internet’ – it chiefly works with retailers, brands and publishers to target audiences and increase visitors and conversions across mobile and web. John Gillan is the Managing Director of Northern Europe, and he’s our latest interviewee. Here’s what he had to say about his […]

person using phone

Six ways marketers can fight location-based ad fraud

According to BIA/Kelsey, location data will be used in upwards of $38bn of mobile ad spend in the US this year, but unfortunately for marketers paying to reach consumers in specific locations, the evidence suggests that much of the location data being used in location-based ad targeting is not only inaccurate but totally fraudulent.

new york bakery company packs of bagels

Case Study: New York Bakery Company’s programmatic strategy increases engagement by 82%

With New York Bakery Company facing increased category competition, the company wanted to bring the brand to life online and attract more customers, by driving penetration of the range and integrating with existing media campaigns. This case study looks into how they achieved this using programmatic.

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