1. Introduction This report is aimed at providing guidance on setting up and running a highly effective programmatic campaign in the present climate. It is intended as an informational tool for advertisers who run their ads programmatically, as an audit guide for agencies that deliver the programmatic activity and as a best practice manual for […]
"Globally, advertisers plan to spend 53% of their digital video spend programmatically in 2019"
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Research, Trends and Best Practice
1. Executive Summary It has been suggested that programmatic advertising is getting boring. And this is a good thing. The programmatic sector seems to be moving from edgy, seat-of-your-pants entrepreneurialism towards staid and reliable big business (characterised by Verizon’s purchase of AOL). Advertisers will be forgiven for not quite agreeing with this view as many […]
1. Executive Summary Traditional digital display advertising doesn’t work. Does that sound like inflammatory clickbait? Perhaps, but interaction rates are negligible and larger brand impact is muted by fraud and viewability concerns. The increase in ad blocking shouts from the rooftops that consumers are deeply unhappy with the status quo. With these unpleasant realities weighing […]
Understand what programmatic means and the key terminology for marketers.
10 tips for success in optimising programmatic media.
How sophisticated tracking techniques are giving marketers better ways to target consumers.
From the Blog
Read on for this week’s digital stats roundup, which includes news about cart abandonment, fast-growing brands, luxury shopping, and programmatic advertising.
According to BIA/Kelsey, location data will be used in upwards of $38bn of mobile ad spend in the US this year, but unfortunately for marketers paying to reach consumers in specific locations, the evidence suggests that much of the location data being used in location-based ad targeting is not only inaccurate but totally fraudulent.
Ad fraud is a huge problem that some estimate is responsible for billions of dollars in wasted ad spend every year. In an effort to combat ad fraud, the IAB in 2017 finalized a specification for ads.txt, a new standard for fighting inventory spoofing and unauthorized sellers.
Case Study: New York Bakery Company’s programmatic strategy increases engagement by 82%
With New York Bakery Company facing increased category competition, the company wanted to bring the brand to life online and attract more customers, by driving penetration of the range and integrating with existing media campaigns. This case study looks into how they achieved this using programmatic.