1. Introduction This report is aimed at providing guidance on setting up and running a highly effective programmatic campaign in the present climate. It is intended as an informational tool for advertisers who run their ads programmatically, as an audit guide for agencies that deliver the programmatic activity and as a best practice manual for […]
1. Introduction Digital advertising has grown to become the largest advertising medium in the UK, and is expected to represent 50% of total advertising spend across the world as early as 2019. Thanks to people spending more time than ever online, the uniquely low barriers to entry and the wealth of data that digital advertising […]
1. Executive Summary It has been suggested that programmatic advertising is getting boring. And this is a good thing. The programmatic sector seems to be moving from edgy, seat-of-your-pants entrepreneurialism towards staid and reliable big business (characterised by Verizon’s purchase of AOL). Advertisers will be forgiven for not quite agreeing with this view as many […]
1. Introduction This guide has been written to complement Econsultancy’s Social Media Strategy Best Practice Guide, Social Media Platforms Overview, B2B Social Media Best Practice Guide and Paid Search Best Practice Guide. The purpose of this guide is to provide an overview of the opportunities, risks and the required investment of time, effort and budget […]
What’s happening in the world of adtech since the coronavirus crisis hit? We caught up with Michael Nevins, CMO at Smart Adserver, to find out.
If I asked you to think of your favourite advert, what comes to mind?
Direct-to-consumer (DTC) brands are often in the privileged position of having full control of their marketing. Many have grown through in-house expertise starting in paid search and developed into social.
The UK Information Commissioner’s Office (ICO) has questions about the legality of certain parts of the programmatic ecosystem and says that “the future of RTB is…in the balance”.
Criteo styles itself as the ‘leading advertising platform for the open internet’ – it chiefly works with retailers, brands and publishers to target audiences and increase visitors and conversions across mobile and web. John Gillan is the Managing Director of Northern Europe, and he’s our latest interviewee. Here’s what he had to say about his […]
I started my chat with Gurman Hundal, CEO of MiQ – programmatic business and sponsors of Econsultancy’s Top 100 Digital Agencies 2019 report – by asking him about the data challenges marketers are facing.
Read on for this week’s digital stats roundup, which includes news about cart abandonment, fast-growing brands, luxury shopping, and programmatic advertising.
According to BIA/Kelsey, location data will be used in upwards of $38bn of mobile ad spend in the US this year, but unfortunately for marketers paying to reach consumers in specific locations, the evidence suggests that much of the location data being used in location-based ad targeting is not only inaccurate but totally fraudulent.
Ad fraud is a huge problem that some estimate is responsible for billions of dollars in wasted ad spend every year. In an effort to combat ad fraud, the IAB in 2017 finalized a specification for ads.txt, a new standard for fighting inventory spoofing and unauthorized sellers.
There’s lots to sink your teeth into in this week’s stats roundup.
It’s ‘stat’ time of the week again…
It may not surprise digital marketers to hear that The Trade Desk has further embraced programmatic this quarter.
Case Study: New York Bakery Company’s programmatic strategy increases engagement by 82%
With New York Bakery Company facing increased category competition, the company wanted to bring the brand to life online and attract more customers, by driving penetration of the range and integrating with existing media campaigns. This case study looks into how they achieved this using programmatic.
Understand what programmatic means and the key terminology for marketers.
10 tips for success in optimising programmatic media.
How sophisticated tracking techniques are giving marketers better ways to target consumers.