1. Introduction This report is aimed at providing guidance on setting up and running a highly effective programmatic campaign in the present climate. It is intended as an informational tool for advertisers who run their ads programmatically, as an audit guide for agencies that deliver the programmatic activity and as a best practice manual for […]
"Globally, advertisers plan to spend 53% of their digital video spend programmatically in 2019"
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Research, Trends and Best Practice
1. Executive Summary It has been suggested that programmatic advertising is getting boring. And this is a good thing. The programmatic sector seems to be moving from edgy, seat-of-your-pants entrepreneurialism towards staid and reliable big business (characterised by Verizon’s purchase of AOL). Advertisers will be forgiven for not quite agreeing with this view as many […]
Understand what programmatic means and the key terminology for marketers.
10 tips for success in optimising programmatic media.
How sophisticated tracking techniques are giving marketers better ways to target consumers.
From the Blog
If I asked you to think of your favourite advert, what comes to mind?
Direct-to-consumer (DTC) brands are often in the privileged position of having full control of their marketing. Many have grown through in-house expertise starting in paid search and developed into social.
The UK Information Commissioner’s Office (ICO) has questions about the legality of certain parts of the programmatic ecosystem and says that “the future of RTB is…in the balance”.
Criteo styles itself as the ‘leading advertising platform for the open internet’ – it chiefly works with retailers, brands and publishers to target audiences and increase visitors and conversions across mobile and web. John Gillan is the Managing Director of Northern Europe, and he’s our latest interviewee. Here’s what he had to say about his […]
I started my chat with Gurman Hundal, CEO of MiQ – programmatic business and sponsors of Econsultancy’s Top 100 Digital Agencies 2019 report – by asking him about the data challenges marketers are facing.
Read on for this week’s digital stats roundup, which includes news about cart abandonment, fast-growing brands, luxury shopping, and programmatic advertising.
Case Study: New York Bakery Company’s programmatic strategy increases engagement by 82%
With New York Bakery Company facing increased category competition, the company wanted to bring the brand to life online and attract more customers, by driving penetration of the range and integrating with existing media campaigns. This case study looks into how they achieved this using programmatic.