Programmatic

The latest programmatic advertising best practice, trends, case studies, training and more

Reports

Optimising Programmatic Campaigns

1. Introduction This report is aimed at providing guidance on setting up and running a highly effective programmatic campaign in the present climate. It is intended as an informational tool for advertisers who run their ads programmatically, as an audit guide for agencies that deliver the programmatic activity and as a best practice manual for […]

Getting to Grips with Digital Advertising Best Practice Guide

1. Introduction Digital advertising has grown to become the largest advertising medium in the UK, and is expected to represent 50% of total advertising spend across the world as early as 2019.[1] Thanks to people spending more time than ever online, the uniquely low barriers to entry and the wealth of data that digital advertising […]

Paid Social Media Advertising

Social Media Advertising

1. Introduction This guide has been written to complement Econsultancy’s Social Media Strategy Best Practice Guide, Social Media Platforms Overview, B2B Social Media Best Practice Guide and Paid Search Best Practice Guide. The purpose of this guide is to provide an overview of the opportunities, risks and the required investment of time, effort and budget […]

Articles

john gillan criteo

A day in the life of… John Gillan, MD Northern Europe at Criteo

Criteo styles itself as the ‘leading advertising platform for the open internet’ – it chiefly works with retailers, brands and publishers to target audiences and increase visitors and conversions across mobile and web. John Gillan is the Managing Director of Northern Europe, and he’s our latest interviewee. Here’s what he had to say about his […]

person using phone

Six ways marketers can fight location-based ad fraud

According to BIA/Kelsey, location data will be used in upwards of $38bn of mobile ad spend in the US this year, but unfortunately for marketers paying to reach consumers in specific locations, the evidence suggests that much of the location data being used in location-based ad targeting is not only inaccurate but totally fraudulent.

new york bakery company packs of bagels

Case Study: New York Bakery Company’s programmatic strategy increases engagement by 82%

With New York Bakery Company facing increased category competition, the company wanted to bring the brand to life online and attract more customers, by driving penetration of the range and integrating with existing media campaigns. This case study looks into how they achieved this using programmatic.

Programmatic essentials

Understand what programmatic means and the key terminology for marketers.

Targeting in display

How sophisticated tracking techniques are giving marketers better ways to target consumers.

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