Fast Track Psychology for Digital Marketing training

The psychology of our customers underpins everything that we do as marketers. This Fast Track Psychology for Digital Marketing training course will show you how you can tap into the motivations and decision-making processes of your customers and apply practical and ethical methods of persuasion.
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How will I benefit?

Employ smart approaches around design, messaging and technology to ensure your brand stands out from the competition.

Full course outline

Examine the many facets that go into decision making – from cognitive biases to personality type, social proof and geographical location.

Learn how you can better build and maintain trust with your customers.

Explore the ways your audience will remember key points, while employing design and storytelling principles to create a compelling message.

Make use of gamification, visualisation and shareability for greater impact.

Who should attend?

If you’re involved in strategy, marketing, design, service design or user experience and you’re interested in how people think and what that means for marketing, this course is for you.

Meet the trainer: One of Econsultancy’s most experienced trainers, Tim Fidgeon is considered a leading digital expert in the UK. He holds an MSc in Human-Computer Interaction and has been helping organisations develop market-leading digital strategies, experiences and content since the late 1990s.

“This was among the best training I have done. Everything was well-planned and the trainer was the perfect mix of knowledgeable and engaging. I highly recommend.”

Next course date and requirements

New date coming soon

This is a live practitioner-led course that brings together professionals from a range of industries in a highly interactive format. The course is run online using Zoom. You can access it easily through your web browser and we’ll give you a quick tutorial at the start to ensure you get the most out of the workshop.

£695.00 excl. VAT
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Duration: 1 day

Location: online

This course will also run on 3 December 2020.

This course can also be delivered exclusively for your team. In-company training ensures everyone is up to best-practice standard and you’ll benefit from a more open environment to discuss your most pressing issues.