The psychology of our customers underpins everything that we do as marketers. This Fast Track Psychology for Digital Marketing training course will show you how you can tap into the motivations and decision-making processes of your customers and apply practical and ethical methods of persuasion.
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How will we benefit?
Employ smart approaches around design, messaging and technology to ensure your brand stands out from the competition.
Examine the many facets that go into decision making – from cognitive biases to personality type, social proof and geographical location.
Learn how you can better build and maintain trust with your customers.
Explore the ways your audience will remember key points, while employing design and storytelling principles to create a compelling message.
Make use of gamification, visualisation and shareability for greater impact.
Who should attend?
If you’re involved in strategy, marketing, design, service design or user experience and you’re interested in how people think and what that means for marketing, this course is for you.
“Thank you to Econsultancy for a very interesting and informative course!” Digital Communications Officer, Mercy Corps Europe
Designed for you
This course will be delivered exclusively for your team. Team training ensures everyone is up to best-practice standard and you’ll benefit from a more open environment to discuss your most pressing issues.