The psychology of our customers underpins everything that we do as marketers. This Fast Track Psychology for Digital Marketing training course will show you how you can tap into the motivations and decision-making processes of your customers and apply practical and ethical methods of persuasion.
Can we help? Call +44 (0)207 970 4161 or email firstname.lastname@example.org
How will I benefit?
Employ smart approaches around design, messaging and technology to ensure your brand stands out from the competition.
Examine the many facets that go into decision making – from cognitive biases to personality type, social proof and geographical location.
Learn how you can better build and maintain trust with your customers.
Explore the ways your audience will remember key points, while employing design and storytelling principles to create a compelling message.
Make use of gamification, visualisation and shareability for greater impact.
Who should attend?
If you’re involved in strategy, marketing, design, service design or user experience and you’re interested in how people think and what that means for marketing, this course is for you.
Meet the trainer: Steffan Aquarone is an outstanding learning designer and practitioner. He has developed and delivered highly effective creative learning programmes for organisations, including Coca-Cola, Ralph Lauren, Dyson, Shell, Biogen and General Mills. Steff’s background is as a UK digital entrepreneur, writer and speaker whose experiences range from politics to payments.
“Thank you to Econsultancy for a very interesting and informative course!” Digital Communications Officer, Mercy Corps Europe
Next course date and requirements
3 December 2020
This is a live practitioner-led course that brings together professionals from a range of industries in a highly interactive format. The course is run online using Zoom. You can access it easily through your web browser and we’ll give you a quick tutorial at the start to ensure you get the most out of the workshop.
Duration: 1 day
This course will also run on 23 February 2021 and 25 May 2021.
This course can also be delivered exclusively for your team. In-company training ensures everyone is up to best-practice standard and you’ll benefit from a more open environment to discuss your most pressing issues.