Apple’s rumoured iPad 3 launch has had an unlikely knock-on effect as consumers search for news ahead of the official press event later today.

Data from Experian Hitwise shows that TechRadar recieved the most traffic (7.25%) from the search term ‘Apple iPad 3’ last week, followed by Crave from CNET at 4.22%.

Surprisingly, the Daily Mail came third, despite the fact that it is not generally associated with technology reporting, then followed by Computer World and BBC News.

The Daily Mail’s performance in this category is a great example of the importance of tracking popular keywords to help improve SEO and drive traffic to your site.

Due to Apple’s media silence on the imminent launch, the amount of traffic it received itself was relatively low, at less than 0.5% of iPad 3 search clicks.

Unsurprisingly, there has been a spike in iPad 3 search traffic as the launch event approaches.

The search term ‘iPad 3’ accounted for 18.5% of all searches containing the word ‘iPad’ – six times more searches than there were for ‘iPad 2’. In fact, one in every 2,000 searches was iPad 3 related.

Reflecting the growing expectation that Apple is due to launch a new connected TV device this year, there has also been a slight increase in the number of Apple TV related search terms.

Looking at the fast moving search terms containing the word ‘apple’ in the last week, the third and fourth fastest moving terms by volume were ‘apple tv 3’ and ‘new apple tv’ – which doubled in search volume in the last week.