Quick Guide to Direct-to-Consumer

Since the pandemic, DTC models have continued to evolve, becoming a mainstay of the ecommerce landscape and offering opportunities for both startups launching new businesses and legacy brands seeking new routes to market.

This quick guide, an abridged version of Econsultancy’s Direct-to-Consumer (DTC) Best Practice Guide, looks at the driving factors behind the growth and popularity of DTC models and provides guidance for brands seeking to implement a DTC strategy.