Quick Guide to Social CX and Customer Service
The increasing popularity of social media has changed consumer expectations around customer service. This guide provides a starting point for brands looking to create or update their social CX strategy.
Quick Guide to Experiential Marketing
Experiential marketing enables brands to connect with their customers in more meaningful and memorable ways. This quick guide gives an overview of the business case for experiential marketing and sets out a framework for brands thinking of launching an experiential campaign of their own.
Quick Guide to Measuring Digital Marketing Effectiveness
This quick guide looks at techniques for measuring digital marketing effectiveness in an increasingly customer-centric market, and discusses strategies for success amid technical and regulatory industry changes.
Quick Guide to Augmented Reality
AR technology proved its utility during the Covid-19 pandemic, entertaining and engaging customers and enriching digital experiences. This quick guide provides an entry point for marketers looking to use the technology in their own campaigns, covering potential applications, business considerations and steps to implementation.
Quick Guide to Online Video
This quick guide looks at the power of video as a marketing tool and outlines the key considerations for creating a video strategy, from setting objectives and defining the audience to content planning and distribution.
Quick Guide to Brand Purpose
This quick guide provides advice for businesses seeking to define or rework their brand purpose. It looks at why brand purpose has become a vital component of modern marketing, and why integrating and communicating it effectively can help win customer loyalty and increase employee satisfaction and retention.
Quick Guide to Ratings and Reviews
This quick guide shows customer-centric brands how to leverage the power of customer ratings and reviews, covering topics including consumer trust, third-party review sites, review partners and measuring ROI.
Quick Guide to Consumer Neuroscience and Digital Marketing
This quick guide provides an overview of consumer neuroscience and its application in digital marketing. It looks at how key concepts from consumer psychology can inform content, messaging and user experience (UX) design.
Quick Guide to Customer Retention
This quick guide looks at the business case for prioritising customer retention and developing a strategy that establishes it as an organisational objective. It discusses the long-term benefits that can come from fostering loyalty, and provides marketers with tactics that can help with the development and execution of a customer retention strategy.
Quick Guide to Understanding Customer Lifetime Value
This report is a quick guide to customer lifetime value (CLV), defining its meaning and laying out the business benefits of tracking it. It covers different approaches to measurement and the importance of customer loyalty in the context of CLV.
Quick Guide to Measuring Digital Marketing Effectiveness
This quick guide looks at techniques for measuring digital marketing effectiveness in an increasingly customer-centric market, and discusses strategies for success amid technical and regulatory industry changes.
Quick Guide to AI, Machine Learning and Predictive Analytics
This quick guide provides an introduction to AI, machine learning and data analytics and explores their potential applications across the customer lifecycle. It outlines how marketers can build a solid data strategy from initial assessment to governance and oversight.
Quick Guide to Segmentations and Personas
This quick guide examines the different types of segmentation that can be used to group audiences and customers, explaining the key benefits and challenges of each approach and how personas can be used to bring segmentations to life.
Quick Guide to Price Comparison Websites
This quick guide looks at the potential benefits for brands from price comparison websites and looks at how they can help deliver on a brand’s broader marketing objectives and strategy.
Quick Guide to Improving Performance through Conversion Optimisation
This quick guide sets out practical advice on how to optimise conversions throughout the customer journey by taking a user-centric approach.
Quick Guide to Ecommerce
An introduction to ecommerce strategies, offering practical advice and guidance that marketers and ecommerce professionals can apply in their day-to-day roles.
Quick Guide to Brand Purpose
This quick guide provides advice for businesses seeking to define or rework their brand purpose. It looks at why brand purpose has become a vital component of modern marketing, and why integrating and communicating it effectively can help win customer loyalty and increase employee satisfaction and retention.
Quick Guide to Developing Future Strategy: Long-Term Thinking for Marketers
This quick guide looks at the business benefits of planning for the long term by foregrounding customer needs and adopting an agile approach. It discusses how businesses can develop a long-term strategy to help them face challenges both present and in the future.
Quick Guide to the Fundamentals of Modern Marketing Mindset
This quick guide introduces businesses to the modern marketing mindset, developed through Econsultancy research. It explains the 10 key characteristics that define it and highlights the benefits organisations can reap from cultivating a modern marketing mindset among their employees.
Quick Guide to B2B Social Selling Strategy
This quick guide covers the benefits and opportunities for brands in B2B social selling, looking at the key steps for planning a social selling strategy, evaluating the main social platforms and giving advice on empowering employees and measuring success.
Quick Guide to Social Media Strategy
This quick guide gives marketers the tools to develop a social media strategy, detailing how to align social with content, and approaches to measurement based on identifying clear objectives.
Quick Guide to Brand Purpose
This quick guide provides advice for businesses seeking to define or rework their brand purpose. It looks at why brand purpose has become a vital component of modern marketing, and why integrating and communicating it effectively can help win customer loyalty and increase employee satisfaction and retention.
Quick Guide to Developing Future Strategy: Long-Term Thinking for Marketers
This quick guide looks at the business benefits of planning for the long term by foregrounding customer needs and adopting an agile approach. It discusses how businesses can develop a long-term strategy to help them face challenges both present and in the future.
Quick Guide to Product Strategy and Marketing
This quick guide looks at the increased role of product strategy and marketing caused by growth in direct-to-consumer propositions and products-as-a-service. It provides marketers with a practical guide to the essential principles, processes and practices surrounding these increasingly critical areas.
