Quick Guides

Quick Guides offer condensed versions of our Best Practice Guides for marketers short on time.
Stop by every month for a Quick Guide on a new subject.

Latest Quick Guides

Data Quick Guides

Customer Experience Quick Guides

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Quick Guide to Storytelling for Marketers

A look the fundamentals of storytelling that marketers should consider in both external and internal communications, covering topics including storytelling elements, aligning stories with explicit and implicit brand values and how data can inform storytelling in marketing.

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Quick Guide to Mobile Marketing Best Practice

A quick guide highlighting three key themes – personalising the customer experience, mapping the customer journey and planning for the age of assistance – to help marketers deliver better mobile experiences for their customers and improve the performance of their mobile marketing activity.