Rand Fishkin’s SEOmoz.org is a great website for anybody interested in SEO as it contains search marketing news, research and analysis. It also hosts a number of tools that can help marketers, including a new ‘Page Strength’ tool.

The SEOmoz Page Strength Tool works on a similar basis to Google’s PageRank, which Rand describes as “often inaccurate and infrequently updated”.

While not 100% accurate itself, this new tool is nevertheless a great way of determining the relative importance of web pages.

Rand's Page Strength Tool

The tool sucks up data from a number of sources (including Yahoo, Google, Dmoz, Alexa and del.icio.us) to evaluate any given webpage’s strength. All you need to do is input a URL to give the tool something to do.

Scoring factors are well-thought out. I especially like the ‘Age of Domain’ factor (this matters perhaps more than it should, in SEOland), which is determined by looking at data from the Wayback Machine.

Dammit Rand, E-consultancy only gets a score of 6.5 out of 10, half a point less than our Google PageRank rating!

It is worth checking out…