According to research by Google and Econsultancy, leading marketers are 75% more likely than the mainstream to have moved to a more holistic model of measurement in the last two years. What’s more, leading marketers are 83% more likely to than their peers to include cross-device data.
Of course, the latter doesn’t just mean looking at what consumers are buying, but taking into consideration all moments that matter in order to gain a complete view of the consumer journey. And more importantly: using it to inform decision-making.
For further information on this, you can download Econsultancy’s Driving Growth with Measurement in a Mobile World report, published in association with Google. You can also check out more related stats in the Google infographic below.