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Voice search was less used and less trusted in 2018 than in 2017, study finds
There has been no shortage of studies conducted, and statistics produced, about the usage and growth of voice search.
Rebecca Sentance
How Wowcher used AI copywriting to reduce Facebook ad CPL by 31%
In 2015, Econsultancy profiled a startup called Phrasee, the brainchild of regular Econsultancy blog contributor Parry Malm, that uses advanced machine learning algorithms to optimise email subject lines until they perform better than human-created copy.
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The week in digital transformation: law trends, Alice in Wonderland & GE Digital
Welcome to our last Week in Digital Transformation round-up of 2019!
A day in the life of… Co-Founder and Creative Director of a web design agency
Andy Golpys is the Co-Founder and Creative Director of web design agency MadeByShape.
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A day in the life of… Head of Digital Marketing at Foxtons
Chris Kelly is Head of Digital Marketing at real estate agent Foxtons, who sell and let properties across London and Surrey.
The week in digital transformation: renaming DT, apps & cloud security
Welcome to The Week in Digital Transformation, our regular look back at the most noteworthy ideas, analysis, and news from the world of digital transformation over the past week.
What do consumers’ local searches tell us about holiday foot traffic?
What kinds of local businesses do consumers search for directions to over the holiday period?
The week in digital transformation: CIO wisdom, switching phones & Australian transformation
Welcome to The Week in Digital Transformation, our regular column which rounds up the most interesting developments, ideas and research from the realm of digital transformation.
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Burger King trolls McDonald’s with reverse geotargeting to promote its app
Burger King has launched a new geotargeted marketing campaign in the US to promote its recently-revamped app – but there’s a twist.
The genius of Spotify Wrapped, the only marketing campaign I add to my calendar
I’m very excited for next week.
Airbnb & Liverpool FC: The best digital transformation stories of the week
Welcome to The Week in Digital Transformation, our regular column which rounds up the most interesting developments, ideas and research from the realm of digital transformation for you every Friday.
28 inspiring mobile marketing quotes
Wendy Clark, former SVP at Coca-Cola and now CEO at DDB Worldwide, famously said, “If your plans don’t include mobile, your plans are not finished.”