Rebecca Sentance

About Rebecca Sentance

Deputy Editor, Blog

Rebecca is an internet aficionado, technology enthusiast, and an ardent fact-checker. Her favourite topics to sound off on include voice search, SEO, emerging technology, digital transformation, UX, and ridiculously overhyped marketing trends.

 Away from the blog, she can mostly be found on Twitter.

HR and marketing leaders reflect on creating a culture of learning

Talk of a “Great Resignation” has dominated conversations about recruitment, retention, and workplace culture since midway through 2021, as the ongoing Covid-19 pandemic prompts a widespread reassessment of priorities and working conditions. The Marketing Week Career and Salary Survey 2022, which surveyed more than 4,400 UK marketing professionals to form a snapshot of marketers’ experiences, […]

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Six lessons from Mars Petcare’s dive into D2C during the pandemic

When you hear the brand name ‘Mars’, what is the first thing that springs to mind? Chances are, it’s probably sweets, since Mars is best known as the company that owns confectionery brands like Galaxy, M&Ms, Snickers, Twix and many more. Far less widely-known is the fact that Mars is one of the world’s largest […]

A smartphone with a Chinese flag displaying across the top portion of the screen.

How China’s programmatic landscape is changing

In June 2021, China officially passed one billion internet users, with 71.6% of its population connected to the internet, according to the 48th Statistical Report on Internet Development in China. For would-be advertisers, this is an immense potential market, and programmatic advertising offers a flexible, efficient, scalable and targeted way to reach these consumers. However, […]

gaming_or_gamification

14 stats that show how gaming, in-game ads and OTT entertainment have changed in the wake of Covid-19

Gaming and home entertainment in all their forms have soared thanks to the pandemic, creating an unprecedented opportunity to marketers and advertisers, who are intent on reaching these newly captive audiences. In this article, we’ve collected together statistics, reports and figures that illustrate how the ongoing Covid-19 pandemic is affecting everything from gamer demographics to […]

SEO
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Search marketing in 2022: What do the experts predict?

Big updates from Google have always had a major impact on the world of search marketing, and 2021 feels like it’s been a big year for Google updates and announcements. 2021 was slated to bring the arrival of Google’s Page Experience ranking signal (originally due to roll out in May, the update finally arrived in […]

Data and Analytics - Econsultancy's Internet Statistics Database

Data & analytics in 2022: What do the experts predict?

Between new privacy legislation, increased scrutiny of big tech’s approach to data collection, and the continued maturation of strategies to replace third-party tracking cookies, 2021 has brought some interesting developments for data and analytics. What do the experts predict 2022 will look like? Here are some key trends highlighted by our contacts in the world […]