Covid-19 has caused a significant shift in the way that consumers shop for goods – particularly Fast-Moving Consumer Goods, or FMCG, also known as Consumer Packaged Goods (CPG). The ecommerce penetration of grocery shopping – which had been slowly increasing pre-pandemic – has abruptly spiked over the last year reaching a record 14% in the […]
Breaking into the Chinese market is a notorious challenge for many overseas brands, despite the appeal. Here’s how D2C footwear brand Allbirds has adapted to China.
When people in marketing talk about CRM, they typically mean one of two things: the practice of CRM, which stands for customer relationship management; or CRM systems, the platforms that enable marketers to carry out customer relationship management. The two are pretty closely linked, as if you’re considering improving or building a strategy for CRM […]
The digital transformation of healthcare has been progressing at pace since the onset of the coronavirus pandemic; but in the midst of rapid innovation, earning the trust of consumers is still vital.
At Econsultancy Live, Summit’s Martin Corcoran and Rebecca Wilkes explored why the best principle of retail digital transformation is to “do the stuff that customers love, online” and which retailers are doing this successfully.
In a new age of remote healthcare, how is the internet of things enabling new forms of medical treatment, understanding and care?
Oli Mival, Director of User Research at Skyscanner, explains how the brand used user insight and testing to stay ahead of quickly shifting trends in travel.
Emily Shirley, GM at Vistaprint UK and Ireland, talks about how Vistaprint was able to get a brand new masks offering online in just two weeks, and what the company learned from moving fast and breaking its internal ‘rules’.
2020 has been an eventful year for SEO practitioners, PPC specialists and anyone working in the field of search marketing.
How will data, its role in advertising and marketing, and the relationship that businesses have with it evolve in 2021?
From the increased prominence of digital and programmatic to an emphasis on advertising flexibility, resilience and agility, here are some themes that our experts believe will define advertising in 2021.
Saul Lopes is the Head of CRM for the UK division of Dixons Carphone, with responsibility for the Currys PC World UK and Carphone Warehouse websites. Since he joined the business in December 2018, Lopes has set about transforming Dixons Carphone’s approach to CRM and, by extension, its approach to its customers.