Why livestreaming is a major part of Singles Day 2019
It’s that time again: 11.11, or Singles Day, China’s answer to Black Friday and the world’s biggest shopping holiday.
Rebecca Sentance
What is customer success and how does it differ from customer service and customer experience?
Throughout the second half of the 2010s, “customer success” – both as a business concept and as a function – has steadily been growing in popularity.
A day in the life of… Alex Wright, Head of Insight at Blis
Alex Wright is the Head of Insight at location data and intelligence specialist Blis.
18+ stats that show how search and SEO are changing
It has been more than two decades since some of the earliest web search engines were launched. Last year, the company behind the world’s biggest and most well-known search engine, Google, celebrated its 20th anniversary.
A day in the life of… Paul Frampton, President of Control v Exposed
Paul Frampton is the President of the European divison of Control v Exposed, a performance marketing agency spun off from digital advertising company Goodway Group in February.
14 useful email marketing KPIs for your business
Econsultancy’s Email Marketing Best Practice Guide observes that email is the “unsung hero of digital marketing”. Far from dying out over the years (as has often been predicted), it continues to consistently drive high levels of traffic and conversion.
What SEO beginners need to know: a basic skills guide
SEO is a fundamental skill in a marketer’s arsenal – maybe not the more technical aspects, but a good, solid understanding should be a prerequisite.
How can agencies compete in the new data-privacy landscape?
We are living in a new age of data privacy regulation. When the General Data Protection Regulation (GDPR) came into force May 2018, it set a new standard for data protection regulation.
How Dixons Carphone changed its culture around digital transformation
Imagine this scenario: you have just joined a major retail brand in a brand new role with the goal of leading a digital transformation across the business. The retailer has 950 stores, 771 store visits per minute and 42,000 employees; makes more than 13,600 deliveries per day; and receives 22 website visits per second.
Where do you begin?
How Honda UK cuts through the noise with agile content and brand storytelling
We’ve all heard about how the internet is being inundated with more content than ever before.
How the team behind NHS Digital transformed the UK’s online health service
NHS Digital is the information and technology partner to the National Health Service. In the words of Owain Davies, Lead Product Owner at NHS Digital, it is “just one part of one of the country’s best-known institutions”.
A day in the life of… Steven Wakeling, Commercial Director at Playbook
Steven Wakeling is the Commercial Director at Playbook, a new in-housing consultancy created by Forward, the independent media arm of lastminute.com.