Cyber-Duck’s Diversity and Accessibility Lead talks to us about the state of accessibility, common misconceptions, its place in the org and in digital transformation, and emerging tech such as the metaverse.
There’s plenty of enthusiasm from the world of business and technology about the prospect of the metaverse. But how well does this match up with what consumers are feeling?
Businesses are rushing to get in on the ground floor of the metaverse – but what is it really? What do we mean when we talk about ‘the metaverse’?
At Econsultancy’s Q3 Briefing, senior marketers from SAP, L’Oreal, Haier Europe and Metro Bank discussed how their teams can best upskill in order to embrace change.
Unbound Group Technology Director Will Rose and Mirakl EVP Sophie Marchessou discuss the challenges and opportunities of the Hotter Shoes parent company’s new third-party marketplace.
Matt Colebourne is the CEO at Searchmetrics, a global provider of search data, software, and consulting solutions. I spoke to him about why he believes that organic search and SEO don’t get the “love” they deserve from organisations, how to make SEO a whole-organisation effort and tap into its true value, and what major trends […]
At ShopTalk Europe 2022, Karl Munthe-Kaas, CEO and co-founder of Norway’s dominant online grocery retailer, explained why he believes that online grocery can be “more efficient than offline discount” – and why the trifecta of selection, quality and price are needed for online grocers to be truly competitive.
In the age of Covid-19 and digitally-oriented healthcare engagement by both patients and healthcare professionals (HCPs), a pharma company’s web presence is more important than ever. Sometimes referred to as ‘portals’, pharma websites are the means through which HCPs and the general public can access information about pharma products and research, and the experience they […]
PepsiCo Europe Director of Digital Product and Experience Mia Sorgi discusses her role, including experience design across digital touchpoints, innovation in digital ordering and trends such as retail media and Just Walk Out.
John Lewis Customer Director Claire Pointon discusses experiential retail at Christmas and customers’ expectations of a ‘connected’ brand.
The Love Island and Reddit partnership may have been a missed opportunity for ITV, and a reminder to marketers about the fundamentals of community, as some fans in the show’s subreddit were ambivalent about the tie-up.
At Econsultancy Live: CX 2022, Specsavers Group CRM and Analytics Director Tina Christison sat down with Econsultancy’s Steffan Aquarone to share how Specsavers’ approach to the customer has evolved.