Deputy Editor, Blog
Rebecca is an internet aficionado, technology enthusiast, and an ardent fact-checker. Her favourite topics to sound off on include voice search, SEO, emerging technology, digital transformation, UX, and ridiculously overhyped marketing trends.
Away from the blog, she can mostly be found on Twitter.
In this article, I’ll take a look at eBay in 2021: its size, the markets where it is popular, and what types of products sell best on the platform. I’ll also look at eBay’s offerings for businesses and how brands can benefit from a presence on the site, as well as tips for how to optimise that presence, drawing on material from Econsultancy’s recently-published Third-Party Marketplaces Best Practice Guide.
The rapid digitisation brought on by the Covid-19 pandemic has forced a sea change in how sales, and particularly B2B sales, are conducted. Once a discipline that revolved around face-to-face meetings, trade shows and personal connections, sales teams during Covid-19 have needed to adapt to a new world of online touchpoints and virtual meetings – […]
What will it take to make a subscription-based business model work in travel?
Earlier this month, global cosmetics brand Lush unveiled a “fresh new look” for its UK website and app, stating that “Following a year of online shopping and rising ecommerce”, the relaunch sets out to enable customers to “shop with ease” on Lush’s ecommerce channels.
Google has confirmed that its Page Experience ranking update, which uses Core Web Vitals along with a number of other metrics to assess user experience quality, has begun “slowly” rolling out. What can marketers do to prepare for this change?
Email has been a marketing and communications staple for brands for decades. While recent years have seen the rise of channels that have arguably greater reach or targeting capacity – from social media marketing to search advertising, programmatic display to digital video – the use of email has remained steadfast, particularly among retailers. Not only […]
Apple’s annual Worldwide Developers Conference, or WWDC, took place last week with all of the expected excitement and speculation about announcements, new releases, and product developments. But one development from the first day of the conference has alarmed many email marketers and newsletter publishers: Mail Privacy Protection, which Apple has billed as one of the […]
Few organisations in 2021 would deny the importance of customer experience, or CX, to business performance and the bottom line. Over the past several years, the role played by CX in allowing companies to stand out and leave a lasting positive impression on consumers has become widely acknowledged, as have strategies for improving CX. But […]
Marketing has always been about building relationships with customers; but how do you do that when the customer is digital-first?