What is China’s live commerce trend? And what does Pinduoduo’s livestreaming launch mean?
The fusion of ecommerce and livestreaming, known as ‘live commerce’, is a huge and growing trend in Chinese ecommerce.
Rebecca Sentance
Voice in 2020 is (still) not about search
Well, here we are. We’ve made it to 2020, the year that so many believed would be a milestone for voice search, because allegedly, 50% of all search queries by 2020 were going to be conducted via voice.
Baidu has exited the smart speaker “price war”. Why is it so confident the tech is commercially viable?
Last summer, Chinese search giant Baidu made headlines by becoming one of the leading players in the Chinese – and global – smart speaker markets, seemingly out of nowhere.
What is Google Discover, and how can you increase your chances of being featured?
In recent months, many content publishers have been enjoying higher levels of mobile traffic from a new source: Google’s Discover feed.
Seven technology and marketing predictions from the 2010s that aged badly
We’re fast approaching the end of 2019, which aside from being the end of a year (with all of the traditional reflection and future-gazing that that entails) is also the end of a decade – which of course makes it a perfect time to look back on the last ten years and take stock of where we’re at.
Search Personality of the Year Arianne Donoghue: “We need to learn from the traditional marketing side when it comes to things like brand building”
This year, Arianne Donoghue was recognised as UK Search Personality of the Year at the UK Search Awards. The award is given to a talented and inspiring practitioner who has revolutionised the UK search industry and is leading the way, challenging convention and inspiring the future of the industry.
Seven Chinese ecommerce companies you should know about (other than Alibaba and JD.com)
If you keep tabs on the Chinese ecommerce industry, you’ll almost certainly be familiar with the “big two” of Chinese ecommerce: Alibaba and JD.com.
Amazon joins forces with Pinduoduo to capitalise on holiday shopping in China
Four months after Amazon officially closed down its domestic marketplace in China, it has found a way to return to the country.
How TikTok owner ByteDance rose to become China’s second-biggest digital ad player
ByteDance, the company behind the wildly popular short video app TikTok, is a rapidly rising star in the Chinese tech scene.
A day in the life of… Natalie Theo, Style Director at Dressipi
Natalie Theo is Style Director at Dressipi, the world’s only “fashion prediction platform”. It works with brands like John Lewis, River Island and Arcadia to help them predict what customers will buy and not return.
Why are there still so few voice case studies out there?
Five years on from the initial launch of the Amazon Echo in November 2014, many would claim that we’re in the midst of a ‘voice revolution’.
Why livestreaming is a major part of Singles Day 2019
It’s that time again: 11.11, or Singles Day, China’s answer to Black Friday and the world’s biggest shopping holiday.