In an effort to provide some headspace on a Friday, the editorial team at Econsultancy has been rounding up their favourite reads from the past week. Here’s a few articles to skim with your afternoon coffee… From around the web: To save British high streets, forget the lost era of retail – and listen to […]
The meta description that accompanies your website or webpage in search results can determine whether or not a searcher clicks through to your site. Here are some tips on how to write a good one and why meta descriptions are important, along with 33 best practice examples from around the web.
Jon Buss, MD at Yext, shares how site search is serving Three’s customers during the pandemic.
A good digital experience is more crucial now than it ever was. As a retailer, how can you make sure your on-site search experience is as seamless, effective and easy to use as possible? Here are 24 best-practice tips.
Many commentators were already referring to the state of retail returns as a ‘crisis’ before Covid-19 brought about an unprecedented shift to online channels. What now for returns?
How does Pinduoduo do social commerce? What are the secrets to its success? And is there anything that other companies – both within China and in the west – can learn from it?
For years, social commerce in the west was something of a standing joke – a series of failed platforms and clunky ‘buy’ buttons that never gained traction or captured users’ imaginations.
As businesses search for ways to reach their customers through purely digital channels, Google wants to position itself as essential to their online operations.
In the midst of a fashion industry that has been hit hard by the coronavirus pandemic, fast fashion brand Boohoo seems like a lone bright spot.
In this revised and updated beginner’s guide I’ll be answering the following questions: What is a conversion? What is CRO? And what are some key techniques you can use to optimise your conversion rate?
For the vast majority of businesses, the outbreak of Covid-19 and the lockdown that followed it has prompted an abrupt shift to digital. Brands that previously had a multichannel sales strategy in place have in many cases effectively become pure-play e-tailers, while companies that lacked an online option or a sufficiently robust digital business are […]
The uncertainty surrounding revenue and future planning caused by the coronavirus pandemic has caused most businesses to put a freeze on recruiting new hires, with many companies going so far as to furlough employees who had recently joined or who were due to take up new roles in the midst of the crisis.