Virgin Trains’ Head of Social Content on quirky humour, avocados and measuring success
Emma Martell is Head of Social Content at Virgin Trains, and is due to speak at next month’s Festival of Marketing on ‘Harnessing the Power of Weird on Social’.
Rebecca Sentance
A day in the life of… Andy Whatley, SVP of Business Development at Instreamatic
Andy Whatley is SVP of Business Development at Instreamatic, an interactive voice-enabled audio advertising platform.
Do SEOs agree on Google ranking factors? How much do links and keywords matter? And what has changed since 2009?
What are the most important Google ranking factors for SEO? Look up this question (on Google, naturally) and you’ll find a wide array of different articles each claiming to have THE definitive answer on what you need to pay attention to in order to rank highly in search.
The best digital marketing stats we’ve seen this week
This week’s round-up has stats aplenty on ecommerce, customer experience, location data and smart speakers.
A day in the life of… Rebecca Martin, CMO at workforce optimisation platform Calabrio
Rebecca Martin is known as an “unflappable veteran” of Minnesota’s emerging technology industry with close to 20 years of experience.
Can ByteDance’s new search engine succeed despite the decline of search in China?
Earlier this month, Chinese technology company ByteDance, the owner of the hugely popular short video app TikTok (known as Douyin in China), made headlines with the launch of a search engine to rival Baidu.
A day in the life of… Dave Castell, GM of Inventory and Partnerships EMEA at The Trade Desk
Dave Castell is GM of Inventory and Partnerships EMEA at demand-side platform The Trade Desk.
The best digital marketing stats we’ve seen this week
Rebecca here, filling in for Nikki with the regular weekly stats roundup.
A day in the life of… Chris Donnelly, founder and CEO of luxury digital agency Verb Brands
Chris Donnelly is the founder and CEO of Verb Brands, a luxury digital agency he founded from his university bedroom in 2013.
A day in the life of… Leo Rayman, CEO at Grey Consulting
Leo Rayman is the founder and CEO of Grey Consulting, the consulting arm of advertising and marketing agency Grey Global Group. Prior to taking on the role in August 2018, he was Chief Executive of Grey UK.
A day in the life of… CCO of a travel tech startup
Jacqueline Ulrich is the newly-appointed CCO of travel tech startup Smartvel, which uses AI to provide real-time destination content for travellers.
20+ stats that show how online retail is changing
Changing retail trends – in particular the rise of online shopping – are one of the biggest topics that we cover at Econsultancy and one that we’ve been writing about more or less since the beginning.