The effects of the ongoing coronavirus crisis are being felt in almost every sector. From retail and consumer packaged goods to entertainment, sports, and of course travel and leisure, every sector is being impacted in a different way and is facing down its own unique challenges.
Consumers are receiving email on a level unseen since GDPR as brands and businesses race to reassure them over the unfolding situation with coronavirus and pre-empt any concerns that they might have.
In the UK, many employees are coming to the end of their first full week of remote work, while in the United States and other areas of the world, some have been working remotely for the better part of the month.
The recent coronavirus outbreak has caused something of a catch-22 for businesses when it comes to digital transformation.
From Advertising Week Europe to Cannes Lions Festival of Creativity, Mobile World Congress to Google I/O, many of the marketing and technology industry’s biggest conferences have either been postponed, cancelled or are looking distinctly uncertain as countries and cities move to clamp down on the spread of coronavirus.
As organisations increasingly shift to remote working to prevent the increasing spread of coronavirus (COVID-19), a survey of more than 2,200 marketers conducted by Econsultancy and Marketing Week has revealed how marketers feel distributed working will affect their professional activities.
The internet has empowered consumers in numerous ways, giving them a more direct connection with the brands they love (and hate), providing them with more choice and convenience, and giving them a means of quickly and easily sharing their opinions.
The marketing world is no stranger to making predictions – some conservative, others more ambitious – about what our industry, and the behaviour of consumers, will look like in the future.
In 2020, Instagram is a major force in social media. With more than one billion active users every month, it is increasingly the place to be for many businesses who want to promote themselves – and since the introduction of Instagram Checkout in early 2019, a place for businesses to sell their products directly.
What is it about your brand or business that makes it unique? Why should a customer shop with your brand and not a competitor?
There are numerous benefits to investing in training and learning opportunities for your workforce while they are on the job.
Supermarket brand Sainsbury’s has just unveiled a new type of concept store in Mansion House, London with an emphasis on sustainability, customer centricity and hyperlocal purchasing habits.