Rebecca Sentance

About Rebecca Sentance

Deputy Editor, Blog

Rebecca is an internet aficionado, technology enthusiast, and an ardent fact-checker. Her favourite topics to sound off on include voice search, SEO, emerging technology, digital transformation, UX, and ridiculously overhyped marketing trends.

 Away from the blog, she can mostly be found on Twitter.

Email and eCRM - Econsultancy's Internet Statistics Database
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What is CRM and why do you need it?

When people in marketing talk about CRM, they typically mean one of two things: the practice of CRM, which stands for customer relationship management; or CRM systems, the platforms that enable marketers to carry out customer relationship management. The two are pretty closely linked, as if you’re considering improving or building a strategy for CRM […]