Secret Escapes: How machine learning reduced cost per lead by 38% [case study]
The digital travel sector continues to grow, with increased competition across channels resulting in more expensive CPL (cost per lead) and CPA (cost per acquisition).
Rebecca Sentance
An introduction to schema.org markup for voice
If you’ve ever looked into how to optimise your content for voice search, or for discovery on voice devices, you’ve probably come across recommendations to mark up your content with schema.
The week in digital transformation: manufacturing, metamorphosis & more 2019 predictions
Welcome to The Week in Digital Transformation, our regular roundup of interesting news, ideas, research and other stories from the vast and varied realm of digital transformation.
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A day in the life of… CEO at Kin + Carta
J Schwan is the CEO of management consultancy Kin + Carta, formerly known as St Ives.
How China’s online travel agencies (OTAs) have found success as influencer platforms
Influencers are a huge and growing phenomenon in the travel industry – as in so many others – catering to a generation with the desire and means to travel the world and post the perfect pictures of their trip to Instagram.
82% of searchers choose a familiar brand for the first click [study]
When it comes to grabbing a user’s attention on the search engine results page (SERP) in order to win that all-important click, a lot of factors are at work.
The week in digital transformation: the state of DT in ASEAN, airport 2030 & Huawei chairman on 5G
Welcome to The Week in Digital Transformation, our regular round-up of the week’s most interesting news, stats, and ideas from the wide world of digital transformation.
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Xiaohongshu: How a Chinese ecommerce app built a thriving community around UGC
Social commerce: in the western world, no company has really managed to make it work.
The week in digital transformation: IKEA’s evolution, digital leaders behind on mobile & hacker CIOs
Welcome to The Week in Digital Transformation, our weekly round-up of news, ideas, research and trends from the realm of digital transformation.
How Birds Eye brought fish fingers back into style with reactive marketing
Frozen fish fingers: not the sexiest of foods.
Facebook’s video ad revelations prove that marketers must think like consumers
“Pivot to video” was the buzz-phrase of the mid-2010s: the shorthand for a series of sweeping changes made by digital publishers to shift their content strategy away from text towards the shiny, attractive medium of video.
A day in the life of… head of research at a UX agency
User Experience (UX) is a thriving discipline that has enjoyed a huge increase in recognition over the past several years, giving rise to high demand for UX skills and know-how.