Reevoo, the UK-based online customer review aggregator, has secured £2.5m in a Series-A funding round led by

Eden Ventures

.

The investment will see the firm expanding its Reevoomark service, which provides independent product reviews from confirmed purchasers to consumer tech sites such as Comet, Dixons, Currys, Jessops, Orange and Misco.

Richard Anson, Reevoo’s CEO, said: “The investment will allow us to enhance our service for existing retail clients, move in to new sectors and develop Reevoo.com into the definitive place for people to choose what to buy.

“Fake reviews are unfortunately a growing phenomenon, and we founded Reevoo to help retailers, manufacturers and consumers combat this.”

As we wrote earlier this month, Reevoo is planning to use the cash to offer its services for DIY, baby goods and sports retailers, as well as to expand into Europe. It also plans to develop community and networking functions on its own site.