Ecommerce Quarterly: Q3 2021
A guide to the latest trends, developments, and statistics in ecommerce, providing a snapshot of what is happening right now in ecommerce and what you need to be aware of.
How RappiPay Mexico is using AI to speak to customers ‘in their own language’
You might have heard of Rappi, a rapidly-growing Colombian on-demand delivery startup and last mile ecommerce platform that has been called the “Latin American super app“. Like many super apps, Rappi has a payments arm: RappiPay, originally launched as a peer-to-peer payments platform and electronic wallet service in 2018 (Portuguese-language source). It has since rolled […]
Quick Guide to Customer Journey Mapping
This quick guide provides the business case for customer journey mapping, setting out six stages for teams to follow and outlining other considerations such as marketing automation and pitfalls to avoid.
Digital Transformation Monthly – September 2021
The most important transformation stories of the month arising from sectors ranging from travel and finance to retail, healthcare and more.
Social Media Platforms Overview Best Practice Guide
This report summarises the features available on the main social platforms, outlining the options for marketers developing social media strategies.
Quick Guide to Social Media Strategy
This quick guide gives marketers the tools to develop a social media strategy, detailing how to align social with content, and approaches to measurement based on identifying clear objectives.
What brands can learn from China about tapping into TikTok’s selling power
Even though shopping on TikTok is still in the testing stages, we can learn a great deal about what the future of ecommerce on the platform might look like – by turning to Douyin, TikTok’s sibling app in China.
Social Quarterly: Q3 2021
The latest trends, developments and statistics in social media. Stories this quarter include YouTube testing livestream shopping, TikTok extending the length of its videos and Facebook’s Campaign Ideas Generator.
Quick Guide to the Fundamentals of Marketing Measurement and Analytics
This quick guide covers the best practice principles to keep in mind when formulating a marketing measurement strategy, including a look at how to employ more advanced measurement capabilities.
Digital Transformation Monthly – August 2021
The most important transformation stories of the month arising from sectors ranging from retail and finance to travel, automotive and more.
Social Media Platforms Trends Report
A comprehensive summary of the most important trends in social media, including platform innovations and new entrants marketers need to be aware of.
Quick Guide to Email Marketing
This quick guide provides a starting point for marketers looking to master the art of email, covering aims and goal setting through to segmentation and creative.