Google SEO Penalties

As noted in SEO Guidelines and Compliance, a Google ‘penalty’ describes a negative effect on a website’s search ranking. This chapter looks at the difference between algorithmic penalties and ‘true’, manual penalties, which although are more transparent, can take years to recover from. It also looks at the actions search marketers can take to recover […]

12 minute read

Social Quarterly: Q2 2024

The latest trends, developments and statistics in social media. Stories this quarter include TikTok’s potential US ban, new AI assistant features from Meta and Snap, and the ways in which the platforms are supporting their influential users, in what has been termed ‘the creator era’.

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Ecommerce Quarterly: Q1 2024

A guide to the latest trends, developments and statistics in ecommerce, providing a snapshot of what is happening right now. This quarter’s edition includes the peak season results, AI updates, cross-border retail and the latest strategies for combating the cost of returns.