Econsultancy’s annual Future of Marketing report brings together survey results from more than 800 marketing professionals, covering marketing priorities for the next two years and the key trends shaping the industry, from data and privacy to generative AI.
An omnichannel strategy is essential for businesses hoping to succeed in a competitive market. This quick guide looks at the key benefits of an omnichannel approach and provides advice on developing a strategy for delivering seamless, joined-up customer experiences.
The latest trends, developments and statistics in social media. Stories this quarter include Twitter’s rebrand as ‘X’, new content formats from TikTok, Twitch and WhatsApp, and the latest generative AI developments across the platforms.
This quick guide defines the role of communities in a business context and gives an overview on how to develop a successful community strategy guided by a clear purpose.
Automotive brands and dealerships alike are using conversational AI across a variety of channels, from Facebook Messenger and WhatsApp to their websites and even within cars. We take a look at some stand-out examples.
This quick guide looks at the evolution of the direct-to-consumer (DTC) model and the opportunities for both startup and legacy brands. It provides frameworks, strategic considerations and guidance for traditional brands seeking new routes to market.
Digital Shift takes a deep dive into the latest developments and use cases for generative AI. This special edition also reflects on 10 years of Shift with a look at trends and lessons from the last decade.
Customer lifetime value is a powerful measure. Using CLV as a lens brings a company’s most valuable customers into focus and guides businesses to invest in the long-term. This best practice guide looks at the business benefits of using CLV to drive future growth, with practical guidance on strategy and approaching CLV calculations.
A curation of the latest trends, developments and statistics in ecommerce, providing a snapshot of what is happening right now. This quarter’s edition includes growth and innovation in retail media, B2B brands adopting B2C strategies and cross-border commerce between France and China.
Retail media can help brands reach in-market customers near the point of sale. This guide looks in-depth at the retail media opportunity, with best practice advice on strategy, campaign execution and measurement.