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5-key-skills

Five key skills of the modern marketer

Great marketing is not hard to define:  great marketing matters. It is helpful and relevant. It is engaging. Great marketing is about recognizing customer need and increasing brand value, not company interests.

That maxim has never been more true in our digital era. Although most agree that a customer-centric mindset is the foundation for all modern marketing success, truly customer centric marketing remains elusive. Only one in five organizations (22%) even have a customer experience management strategy (Source: Econsultancy’s Customer Experience Management report).

How to use emoji to boost hotel marketing

Emoji seems to be the digital language de jour.

If you need evidence of the iconic medium’s pervasiveness beyond your own texts and timelines, consider that this past July 17 marked the fourth celebration of World Emoji Day, or the coming theatrical release of The Emoji Movie, a full-length, animated feature about the adventures of anthropomorphic emoji (with Patrick Stewart in the role of the poo emoji, no less).

How to upgrade pharma brand planning for a multichannel world

It’s brand-planning season in the pharmaceutical industry and therefore a useful time to reflect on how this foundational process can be enhanced to better serve us to deliver on the promises of “customer-centric” and “multichannel” communications. 

Here’s a look at the common problems that occur during brand planning, and also some helpful solutions.

How VoD is becoming the video consumption method of choice across the world

The Demographics and Technology Adoption section of our Internet Statistics Compendium saw some fascinating video-related data hit its pages in this month’s update.

As usual, we have collected the best bits from our own in-house research, as well as trends we’ve published in collaboration with other research houses and the most insightful freely available digital stats from around the web.

The myth behind cloud autoscaling for ecommerce sites

It is 2016 and almost a decade since Amazon launched its all-conquering AWS public cloud service.

Infrastructure hosting as we once knew it, has been reduced to a commodity purchase. If you want to host a website or online application, it has never been easier.

Building a highly scalable, fully redundant environment can be done in minutes, using either a browser or one of hundreds of automation tools.

Five social media campaigns celebrating women across the globe

Campaigns celebrating female empowerment are being used by brands to advertise everything from deodorant to designer clothes.

And it’s a theme which, if executed right, can resonate well with audiences both female and male alike. 

In the last year there have been several high profile campaigns along this theme including the #thisgirlcan campaign by Sport England and Always’ #likeagirl campaign, which both achieved massive levels of reach and engagement.

Five reasons e-retailers are looking to expand into Mexico

Due to lack of infrastructure brands have historically been hesitant about entering the Mexican ecommerce market.

However this is changing and, as the internet retail landscape in Mexico booms, there has never been a better time for online businesses to expand into the region. 

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How to get the most out of your online coupon campaigns

Who doesn’t like a deal? Who doesn’t like to pay less than what everyone else is paying for the exact same item?

Coupons have been in existence since the dawn of the Modern Age and for good reason – they work. 

This is no less true, and perhaps even more so, in the Ecommerce Age. Using coupons is an easy way to increase conversions and augment sales.