Americas

books standing on edge in circle formation on light blue background

Quick Guide to Storytelling for Marketers

1. Introduction Storytelling is essential to the human condition and has always been a part of persuasion and selling. According to one of the experts interviewed for Econsultancy’s Storytelling for Marketers Best Practice Guide, storytelling is central to humanity. It was those who learned – through stories – that survived, and as a result, we […]

3d render, glowing rings, round lines, tunnel, neon lights, abstract background, circles, red blue spectrum, virtual reality, vibrant colors, laser show

Digital Transformation Monthly – June 2021

1. Introduction Each month, Econsultancy’s Digital Transformation Monthly report highlights the most important transformation stories arising from sectors from retail and grocery to finance, healthcare and travel. This month, we look at two new studies that present different perspectives on organisations’ digital aptitude: one from The Economist and Microsoft, which reveals that most companies were […]

architectural composition with circle and walking man green filter

Quick Guide to Harnessing the Power of Personalisation

1. Introduction Personalisation is about delivering greater relevance to customers and providing a richer experience by serving the right message on the right channel at the right time. Its business growth and brand differentiation potential mean that personalisation will continue to be a priority for modern business success. However, many marketers are still struggling to […]

3d render, glowing rings, round lines, tunnel, neon lights, abstract background, circles, red blue spectrum, virtual reality, vibrant colors, laser show

Digital Transformation Monthly – May 2021

1. Introduction Each month, Econsultancy’s Digital Transformation Monthly report highlights the most important transformation stories arising from sectors from retail and grocery to beauty, travel and finance. This month brings tales of Bed Bath & Beyond’s soaring digital sales thanks to an accelerated omnichannel strategy, while The Hut Group has enjoyed significant revenue growth from the […]

multicoloured ceramic plates

Building a Digital Culture

1. Introduction Digital technologies have brought significant shifts in customer behaviour and competitive dynamics. This, in combination with the greater levels of unpredictability in customer, societal and market contexts as a result of the pandemic, mean that many businesses are facing unprecedented challenges. Thriving in this new environment requires an organisational culture that is both […]

magnifying glass on deep pink background

Quick Guide to Getting to Grips with Market Research and Insight

1. Introduction In an environment of rapidly changing customer behaviour, data- and insight-driven marketing and strategy have never been more important. This abridged version of Econsultancy’s Getting to Grips with Market Research and Insight Best Practice Guide serves as an introduction to the basics of marketing research and gives an overview of the main tools and […]

Abstract science, circle global network connection in hands on night sky background / green tone concept

Quick Guide to Digital Transformation and the Role of Data

1. Introduction Technological advancement, human ingenuity and data – lots of it – underpins digital transformation. But what data should marketers collect? And how should it be structured? This abridged version of Econsultancy’s Digital Transformation and the Role of Data Best Practice Guide aims to help marketers better understand data within the wider scope of […]