This quick guide looks at techniques for measuring digital marketing effectiveness in an increasingly customer-centric market, and discusses strategies for success amid technical and regulatory industry changes.
This edition of Digital Transformation Monthly reports on key trends shaping digital marketing and ecommerce, including the launch of a new fashion resale marketplace, new regulation of BNPL services in the UK and Netflix’s upcoming ad-supported subscription tier.
AR technology proved its utility during the Covid-19 pandemic, entertaining and engaging customers and enriching digital experiences. This quick guide provides an entry point for marketers looking to use the technology in their own campaigns, covering potential applications, business considerations and steps to implementation.
The latest trends, developments and statistics in social media. Stories this quarter include the latest shopping features from YouTube and TikTok, Meta’s increased focus on AI and the metaverse, and new privacy features from WhatsApp.
Bringing together survey results from more than 700 marketing professionals, Econsultancy’s annual Future of Marketing report looks at the trends shaping the industry and marketers’ priorities over the next two years against a backdrop of post-pandemic recovery and unprecedented economic challenges.
This quick guide looks at the power of video as a marketing tool and outlines the key considerations for creating a video strategy, from setting objectives and defining the audience to content planning and distribution.
This edition of Digital Transformation Monthly reports on key trends shaping current marketing practice, including the latest AI innovations, ‘closed-loop marketing’, and the increased adoption of digital banking.
This best practice guide discusses the key benefits of marketing automation and provides advice on strategy and implementation. It covers the opportunities marketing automation offers businesses today, as well as what the future might hold.
Econsultancy’s Digital Shift report for Q3 2022 covers the latest developments in the metaverse, state-of-the-art retail innovations, and advances in AI that could herald a new era for cutting-edge applications of the technology.
