This month’s roundup from the world of digital marketing in China brings us news on WeChat – from privacy fears to a study on the effects of social media detox. Elsewhere, we look at content trends on Douyin and the state of ad fraud. Tech-savvy users abandoning WeChat over privacy fears It’s unimaginable for the […]
Indonesia is, by some margin, the largest country in Southeast Asia. In fact, with nearly 270 million people it’s the fourth most-populous country in the world.
Introduction Digitisation is rapidly changing B2B businesses and it is crucial that companies transform and respond to these challenges. According to McKinsey,[1] “Turning your company into a top quartile B2B digital player can increase revenue by 3.5%.” Econsultancy’s Digital Outlook report for 2019 explains that the next five years will be challenging for B2B marketers. […]
1. Introduction Businesses of all sizes around the world are undergoing digital transformation in various forms, with the global market for digital transformation forecast to reach $798bn by 2025, according to Research and Markets.[1] However, digital transformation is far from being a monolith. Although companies undergoing digital transformation use many of the same tools and […]
Mother’s Day is a somewhat difficult holiday for brand marketers in Southeast Asia (SEA). Some countries celebrate on the second Sunday in May, like much of the rest of the world, but others, like Thailand and Indonesian, have their own Mother’s Days later in the year (August and December, respectively).
Vietnam, with a population just shy of 100 million, is one of the largest countries in Asia and one of the most attractive markets for growing global brands.
In this month’s round-up of digital marketing stats from Asia Pacific, we’ve got some interesting findings on online video, local versus global brands, real-time marketing and more.
Econsultancy recently surveyed hundreds of marketers across Southeast Asia to find out how far they are along their omnichannel journey. Here are how marketers in Singapore compare with their regional neighbours.
Update: This article was originally published March 18th 2014. The graphic was redesigned and updated in April 2019.
1. Introduction Getting to Grips with Market Research and Insight is a best practice guide for marketers. The report identifies the most common marketing and business problems that research can help solve and provides a practical introduction to the main research tools, techniques and methodologies that can drive faster and better customer-centric decision-making. 1.1. Report […]
