Stand aside, millennial: Here comes the centennial [report]
Marketers have had just about enough of millennials. Who they are, what they care about and how to reach them has been covered to death. So, who’s next?
Social Media Strategy Asia Pacific Best Practice Guide
1. Introduction One of the most popular areas of digital now is social media. The vast majority (93%) of internet users have at least one social media account and the main social platforms boast hundreds of millions of daily users. Over the last few years, though, social media has also started to have a strong […]
The China Digital Report
1. Introduction and Scope The opening-up of China, with its growing middle-class population, increased westernisation, and greater communication with the outside world, has resulted in a rapid expansion in internet penetration. Indeed, China now accounts for around a fifth of the global internet population, with the single largest national online presence. Unlike western countries, however, […]
Trends Webinar: Econsultancy’s Mega Trends 2016 (APAC time zone)
Webinar Recording Survey Reports Quarterly Digital Intelligence Briefing: 2016 Digital Trends The Rise of Marketing Technologists in Australia and New Zealand Best Practice Digital Marketing: Organisational Structures and Resourcing Best Practice Guide Digital Transformation If you want any further advice, we’d be more than happy to help. We can work with you to define and develop […]