Organisational Structures and Resourcing Best Practice Guide
1. Introduction Econsultancy has been conducting research into digital marketing resourcing and structures for almost 10 years. This report is the fourth iteration of this research and represents a major update on the 2015 Digital Marketing: Organisational Structures and Resourcing Best Practice Guide. There have been some fundamental shifts in approaches to resourcing since then […]
2020 Digital Trends – Advertising in Focus
Foreword Welcome to Adobe’s Digital Trends report, our annual survey of marketing, advertising, ecommerce, creative and technology professionals around the world. Now in its 10th year, Digital Trends continues to reveal the most significant shifts in the industry that are driving marketing strategies, company investment and consumer behaviour. This tenth edition of the report gives […]
2020 Digital Trends – IT in Focus
Foreword Welcome to Adobe’s Digital Trends report, our annual survey of marketing, advertising, ecommerce, creative and technology professionals around the world. Now in its 10th year, Digital Trends continues to reveal the most significant shifts in the industry that are driving marketing strategies, company investment and consumer behaviour. This tenth edition of the report gives […]
2020 Digital Trends – C-suite Report
Foreword Across the world, and in all aspects of our lives, consumers increasingly expect brands to intuitively deliver a personal, emotive digital experience. This trend has been turbo-charged by the digital revolution and evolving consumer behaviours. The rise of data, artificial intelligence, voice technology and augmented reality – the new frontiers of innovation – are […]
Thriving in the Experience Economy: Priorities of a CMO
Acknowledgements John Bernard Dexcom Marketing DirectorSteve Challouma Birds Eye Marketing DirectorRadha Davies Virgin UK Brand Development DirectorMark Evans Direct Line Managing Director, Marketing & DigitalKate Ghandi UKTV Marketing DirectorMargaret Jobling Centrica Chief Marketing OfficerAlison Jones Co-Op Chief Customer OfficerPeter Markey TSB Chief Marketing OfficerCiaran Nelson Anglian Water Director of Brand CommunicationsEllie Norman F1 Director of […]
2020 Digital Trends in Asia Pacific
Foreword Welcome to Adobe’s Digital Trends report, our annual survey of marketing, advertising, ecommerce, creative and technology professionals around the world. Now in its 10th year, Digital Trends continues to reveal the most significant shifts in the industry that are driving marketing strategies, company investment and consumer behaviour. Alvaro Del PozoVP, Marketing, Adobe International This […]
Digital Transformation Monthly – March 2020
1. Introduction Businesses of all sizes around the world are undergoing digital transformation in various forms, with the global market for digital transformation forecast to reach $798bn by 2025, according to Research and Markets.[1] However, digital transformation is far from being a monolith. Although companies undergoing digital transformation use many of the same tools and […]
Ratings and Reviews Best Practice Guide
1. Introduction Customer centricity is at the heart of any successful business today. Digital has empowered consumers in numerous ways, giving them greater choice and convenience when they shop, but also offering a platform for them to share their views at the touch of a button. There are a host of platforms enabling consumers to […]
Modern Marketing Job Descriptions
1. Introduction Modern marketing requires new skills for the digital age. As new technologies and channels have emerged and digital transformation has become a priority for organisations across all locations, sizes and industries, the demand for expertise in the likes of data, analytics, customer experience, content and personalisation has increased. With this demand often outstripping […]
Digital marketing in China: What are the key trends?
Understanding China’s internet and marketing landscape is no longer just the preserve of ‘China-watchers’ or entrepreneurs who want to start up a business in China.