Digital Transformation Monthly – July 2019

1. Introduction Businesses of all sizes around the world are undergoing digital transformation in various forms, with the global market for digital transformation forecast to reach $798bn by 2025, according to Research and Markets.[1] However, digital transformation is far from being a monolith. Although companies undergoing digital transformation use many of the same tools and […]

Go-Jek: Ride-hailing and more

1. Introduction Go-Jek is a transport network company and logistics startup established in 2010 by Nadiem Makarim. Being an avid user of ojeks (motorbike taxis commonly found throughout Indonesia), Makarim discovered that ojek drivers had difficulty finding customers, and vice versa. Go-Jek first started out as a call center with only 20 motorbike drivers.[1] However, […]

B2B Content Marketing Best Practice Guide

1. Introduction ‘Content shock’[1] is real: the volume of B2B (and B2C) content is now outweighing our human capacity to consume it. However, content marketing can still present an immense opportunity for B2B businesses. When executed effectively, it can be a powerful engagement tool for fostering loyalty, lead generation and sales, and for conveying the […]