APAC

Content Marketing Best Practice Guide

Content plays a vital part in any brand’s marketing strategy, supporting business objectives at every stage of the purchase funnel. This report provides best practice guidance on building an effective content marketing strategy to enable brands to engage audiences in creative ways that promote authenticity and trust.

Social Quarterly: Q2 2022

The latest trends, developments and statistics in social media. Stories this quarter include the opening of the first physical ‘Meta Store’, WhatsApp and Facebook’s investment in tools for community development and growth, plus the comeback of ‘real, authentic’ content with Instagram’s reintroduction of the chronological timeline and BeReal’s time-sensitive approach to photo sharing.

Digital Shift Report: Q2 2022

Econsultancy’s Digital Shift Report for Q2 2022 looks at the future of DTC, developments in social commerce and growth in retail media, including Amazon’s staggering figures for its advertising revenue. It covers the latest news around Web 3.0 as more brands experiment with NFTs and metaverse real estate goes on sale. Digital Shift delivers actionable insight on trends that will be significant in the short- to mid-term.