APAC

chinese social media

The best digital marketing stories in China: May 2019

This month’s roundup from the world of digital marketing in China brings us news on WeChat – from privacy fears to a study on the effects of social media detox. Elsewhere, we look at content trends on Douyin and the state of ad fraud. Tech-savvy users abandoning WeChat over privacy fears It’s unimaginable for the […]

Overcoming B2B Digital Marketing Challenges Best Practice Guide

Introduction Digitisation is rapidly changing B2B businesses and it is crucial that companies transform and respond to these challenges. According to McKinsey,[1] “Turning your company into a top quartile B2B digital player can increase revenue by 3.5%.” Econsultancy’s Digital Outlook report for 2019 explains that the next five years will be challenging for B2B marketers. […]

Digital Transformation Monthly – May 2019

1. Introduction Businesses of all sizes around the world are undergoing digital transformation in various forms, with the global market for digital transformation forecast to reach $798bn by 2025, according to Research and Markets.[1] However, digital transformation is far from being a monolith. Although companies undergoing digital transformation use many of the same tools and […]