Quick Guide to Data-Driven Marketing
This quick guide provides an introduction to data-driven marketing and the benefits of deeper customer insights. It offers practical guidance and frameworks for using data to optimise marketing efforts.
A year in online shopping: D2C, marketplaces and BNPL
This briefing is part of our Digital Transformation Monthly 2022 in Review, which looks back over the trends that defined the past year and considers how they might impact the year to come.
Personalisation Best Practice Guide
Research shows clear benefits for companies that make personalisation part of their business strategy. This report provides guidance on how to enable and deliver personalised experiences at scale through data, tools, techniques and people.
Digital Shift: Q1 2023
Digital Shift looks at ground-breaking developments in AI, the rise of virtual influencers, the rapidly evolving live commerce market, and the emergence of more pragmatic use cases for NFTs.
Quick Guide to Hiring for In-Demand Skills
With the digital marketing skillset expanding alongside evolving business and consumer needs, organisations face a ‘war on talent’ as demand outstrips supply. This quick guide looks at how businesses can optimise their recruitment process to attract and retain the right candidates.
Ecommerce Quarterly: Q4 2022
A guide to the latest trends, developments and statistics in ecommerce, including new retail media partnerships, q-commerce consolidations and India’s ecommerce initiatives, providing a snapshot of what is happening right now in ecommerce and what you need to be aware of.
The Fundamentals of Digital Advertising
With the digital arena expanding to include apps, TVs, virtual worlds and even outdoor billboards, digital advertising has grown vastly in size and scope in recent years. This best practice guide looks at how marketers can successfully plan, create, execute and measure digital ad campaigns.
Quick Guide to Optimising Marketing Spend During Challenging Times
This quick guide provides a starting point for brands facing changes to marketing budgets in challenging times. It covers key strategic considerations and tactics for optimising spend, showing how to do more with less.