Email Marketing Best Practice: Copywriting
Part of Econsultancy’s Email Marketing Best Practice Guide bundle, this report looks at persuasive copywriting techniques for emails that compel readers to open, click and convert.
Social Quarterly: Q4 2023
The latest trends, developments and statistics in social media. Stories this quarter include the rise in subscription offerings, feature updates from X, YouTube and Tinder as well as new ad solutions from TikTok and Pinterest.
Email Marketing Best Practice: Segmentation and Personalisation
Part of Econsultancy’s bundle of Email Marketing Best Practice Guides, this report discusses the role of segmentation and personalisation in email marketing. It covers the different approaches, examines the use of machine learning and generative AI in automation, and looks at the impact of data privacy challenges.
Quick Guide to B2B Digital Transformation
This quick guide provides an overview of the changing B2B landscape and the key strategic pillars of a successful digital transformation, including how to optimise the B2B customer experience.
Email Marketing Best Practice: Setting Goals and Measuring Performance
Part of Econsultancy’s bundle of Email Marketing Best Practice Guides, this report looks at setting goals, choosing metrics and measuring performance. It also shows brands how to align their email marketing programmes with broader business objectives, and how to create effective performance reports.
Lessons in live commerce: Getting started as a foreign brand in China
Brands who want to crack China would do well to crack live commerce, but how to navigate a distinctive retail market? At Ecommerce Expo, Jack Porteous from cross-border ecommerce company Samarkand Global spoke to Jessie Han, China Account Manager at British luxury skincare brand Temple Spa.
Email Marketing Best Practice: Communications Strategy
Part of Econsultancy’s bundle of Email Marketing Best Practice Guides, this report looks at how brands can develop an effective communications strategy that delivers ‘helpful email marketing’ to the customer while supporting business goals.
Email Marketing Best Practice
Email offers a direct and versatile means of personalised communication between brands and consumers, making it a valuable channel worth investing in. Econsultancy’s Email Marketing Best Practice Guides cover everything marketers need to know in order to maximise the effectiveness of their email strategy.