APAC

Experiential Marketing Best Practice Guide

1. Introduction This guide has been written to help senior marketers better understand the opportunities offered by experiential marketing, outlining when and how the discipline can add value. Its purpose is to help brands plan and execute experiential marketing activities and to be mindful of the challenges involved. New studies show that we are continuing […]

Amazon

Amazon in Asia-Pacific: A 2019 update

It’s been nearly two years since Amazon was poised to launch its B2C ecommerce platform throughout Asia-Pacific. How well has it gone – and should marketplaces and brands still be worried?

Optimising Programmatic Campaigns

1. Introduction This report is aimed at providing guidance on setting up and running a highly effective programmatic campaign in the present climate. It is intended as an informational tool for advertisers who run their ads programmatically, as an audit guide for agencies that deliver the programmatic activity and as a best practice manual for […]

Learning from Digital Disruptors Best Practice Guide

1. Introduction ‘Learning from Digital Disruptors’ defines best practice strategies, tactics and approaches from disruptive brands and businesses and distils key learnings that marketers can usefully apply in their day-to-day roles. The goal was to understand key thinking and innovative techniques and provide some practical guidance on their potential application in order to help marketers […]

Zomato: Delivering More Than Food

1. Introduction While at Bain, Deepinder Goyal and Pankaj Chaddah realized that the long queues at the office cafeteria was because menus were only available for browsing at the point of order. Their solution was simple: they scanned the menu cards and uploaded the images to the company intranet. The modest gesture – done partly […]

Getting to Grips with Voice Search

Getting to Grips with Voice Search

Introduction Voice assistants and voice interfaces are becoming increasingly embedded into our everyday lives. Each new wave of technology brings new ways for us to talk to our devices. From smartphones, which brought us the first modern digital voice assistant Siri, to smart speakers such as Amazon Echo and Google Home, to the emerging generation […]