What is the ideal customer experience (CX) and why is it proving to be so elusive for brands?
Improving the customer experience (CX) is on the priority list of just about every organisation globally these days.
What is Thailand 4.0, and how is it changing the Thai digital landscape?
Thailand is one of Southeast Asia’s largest markets (pop. 69 million), yet its digital achievements are not well known outside of the region.
The week in digital transformation: P&G invests in Singapore, struggling government & the future of healthcare
Welcome to The Week in Digital Transformation, our regular roundup of interesting news, ideas, research and other stories from the realm of digital transformation.
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What can we expect from Singles’ Day in 2018?
Singles’ Day (November 11th) is, by far, the world’s biggest one-day shopping event. While it is still largely focused on China, there are signs it is starting to have an influence on ecommerce globally. Here’s what you need to know.
Stand aside, millennial: Here comes the centennial [report]
Marketers have had just about enough of millennials. Who they are, what they care about and how to reach them has been covered to death. So, who’s next?
The week in digital transformation: the state of DT in ASEAN, airport 2030 & Huawei chairman on 5G
Welcome to The Week in Digital Transformation, our regular round-up of the week’s most interesting news, stats, and ideas from the wide world of digital transformation.
Here Comes the Centennial: Southeast Asia’s Next Generation of Shoppers
1. Executive Summary The Here Comes the Centennial: Southeast Asia’s New Generation of Shoppers report, produced by Econsultancy in collaboration with Dentsu Aegis Network, is based on a survey of over 3,000 young consumers within Southeast Asia about their commerce habits. Defined as individuals born between now and 1995, the research looks at their buying […]
Is Malaysia’s annual #MYCybersale worth it for merchants?
Malaysia held its 5th annual ‘Cybersale’ in September. So, what are the takeaways for companies who could participate in the future?
The week in digital transformation: biopharma behind the curve & the impact on the CMO
Welcome to The Week in Digital Transformation, our weekly round-up of newsworthy developments, research and ideas from the realm of digital transformation.
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How B2B firms in Southeast Asia are racing ahead with ecommerce [stats]
For B2B companies in Asia-Pacific, ecommerce has officially arrived. Firms across the region have taken up the mantle and are developing technology, processes and teams to get their piece of the B2B ecommerce market, estimated to reach US$6.7 trillion by 2020. Firms in the India and Australia/New Zealand (ANZ) subregions have their various strengths and […]