Implementing a Customer Experience (CX) Strategy Best Practice Guide
This report offers practical and pragmatic advice for developing and implementing a successful customer experience strategy.
Digital Transformation Monthly – July 2021
1. Introduction Each month, Econsultancy’s Digital Transformation Monthly report highlights the most important transformation stories arising from sectors from retail and finance to travel, transport and more. Bold moves are being made all around as we move into the second half of 2021 and brands, increasingly emboldened as some of the worst effects of the […]
Ecommerce: Third-Party Marketplaces Best Practice Guide
1. Introduction This report has been created to help brands, marketers and existing third-party marketplace sellers understand the marketplace opportunity, review their company’s existing marketplace strategy and understand how to optimise this further or even help create a marketplace proposition from scratch. The report highlights the opportunities, challenges and what brands need to sell through […]
Quick Guide to Ecommerce
1. Introduction Ecommerce has developed a lot over the last 20 years. But the scale of opportunity is only just beginning: although many consumers are now online, in some parts of the world, most retail expenditure still is not. As increasing specialism becomes the ecommerce standard, how can marketers navigate the opportunities and challenges along […]
Quick Guide to Storytelling for Marketers
1. Introduction Storytelling is essential to the human condition and has always been a part of persuasion and selling. According to one of the experts interviewed for Econsultancy’s Storytelling for Marketers Best Practice Guide, storytelling is central to humanity. It was those who learned – through stories – that survived, and as a result, we […]
Digital Transformation Monthly – June 2021
1. Introduction Each month, Econsultancy’s Digital Transformation Monthly report highlights the most important transformation stories arising from sectors from retail and grocery to finance, healthcare and travel. This month, we look at two new studies that present different perspectives on organisations’ digital aptitude: one from The Economist and Microsoft, which reveals that most companies were […]
Ecommerce Trends
This report identifies, analyses and evaluates emerging ecommerce trends and considers how brands can navigate them.
AirAsia is building the airline industry’s first super app. Should other travel businesses follow?
A super app is the name given to a type of app that allows the user to accomplish a number of different things in a single ecosystem, by housing a range of ‘mini’ applications under one roof. The format was pioneered by chat app WeChat (Weixin in China), which introduced a feature called ‘mini-programs’ in […]
Quick Guide to Harnessing the Power of Personalisation
1. Introduction Personalisation is about delivering greater relevance to customers and providing a richer experience by serving the right message on the right channel at the right time. Its business growth and brand differentiation potential mean that personalisation will continue to be a priority for modern business success. However, many marketers are still struggling to […]
Building a Digital Culture
1. Introduction Digital technologies have brought significant shifts in customer behaviour and competitive dynamics. This, in combination with the greater levels of unpredictability in customer, societal and market contexts as a result of the pandemic, mean that many businesses are facing unprecedented challenges. Thriving in this new environment requires an organisational culture that is both […]
Quick Guide to Getting to Grips with Market Research and Insight
1. Introduction In an environment of rapidly changing customer behaviour, data- and insight-driven marketing and strategy have never been more important. This abridged version of Econsultancy’s Getting to Grips with Market Research and Insight Best Practice Guide serves as an introduction to the basics of marketing research and gives an overview of the main tools and […]