Digital China in 2019: Trends and recommendations
Depending on who you ask, China has overtaken, or will overtake, the US as the world’s largest economy.
Experiential Marketing Best Practice Guide
1. Introduction This guide has been written to help senior marketers better understand the opportunities offered by experiential marketing, outlining when and how the discipline can add value. Its purpose is to help brands plan and execute experiential marketing activities and to be mindful of the challenges involved. New studies show that we are continuing […]
Amazon in Asia-Pacific: A 2019 update
It’s been nearly two years since Amazon was poised to launch its B2C ecommerce platform throughout Asia-Pacific. How well has it gone – and should marketplaces and brands still be worried?
A day in the life of… Head of Innovation for Isobar India
Anadi Sah is the Head of Innovation – Creative & Technology at Isobar India.
How brands in APAC are showing their support for International Women’s Day 2019
International Women’s Day 2019, on March 8th, is rapidly approaching and, in previous years, brands have been keen to associate themselves with the worthy causes of women’s rights and gender equality globally. How are brands in Asia-Pacific approaching it this year?
Optimising Programmatic Campaigns
1. Introduction This report is aimed at providing guidance on setting up and running a highly effective programmatic campaign in the present climate. It is intended as an informational tool for advertisers who run their ads programmatically, as an audit guide for agencies that deliver the programmatic activity and as a best practice manual for […]
Learning from Digital Disruptors Best Practice Guide
1. Introduction ‘Learning from Digital Disruptors’ defines best practice strategies, tactics and approaches from disruptive brands and businesses and distils key learnings that marketers can usefully apply in their day-to-day roles. The goal was to understand key thinking and innovative techniques and provide some practical guidance on their potential application in order to help marketers […]
Zomato: Delivering More Than Food
1. Introduction While at Bain, Deepinder Goyal and Pankaj Chaddah realized that the long queues at the office cafeteria was because menus were only available for browsing at the point of order. Their solution was simple: they scanned the menu cards and uploaded the images to the company intranet. The modest gesture – done partly […]
Mobile continues to offer new experiences, but speed is still key
Brand marketers are keenly aware that smartphones have become the most important platform for reaching consumers in recent years.
Getting to Grips with Voice Search
Introduction Voice assistants and voice interfaces are becoming increasingly embedded into our everyday lives. Each new wave of technology brings new ways for us to talk to our devices. From smartphones, which brought us the first modern digital voice assistant Siri, to smart speakers such as Amazon Echo and Google Home, to the emerging generation […]
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10 things you need to know about China’s offline-online ‘New Retail’ revolution
If you haven’t heard of ‘New Retail’ as Alibaba’s Jack Ma calls it, or ‘Boundaryless Retail’, if you prefer the JD.com terminology – essentially it refers to an offline push to open grocery stores (to begin with) that are seamlessly integrated with ecommerce technology.