Asia

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How B2B firms in Southeast Asia are racing ahead with ecommerce [stats]

For B2B companies in Asia-Pacific, ecommerce has officially arrived. Firms across the region have taken up the mantle and are developing technology, processes and teams to get their piece of the B2B ecommerce market, estimated to reach US$6.7 trillion by 2020. Firms in the India and Australia/New Zealand (ANZ) subregions have their various strengths and […]

voice stats

The best APAC digital marketing stats from August 2018

This month’s digital marketing stats roundup from Asia Pacific includes plenty of insight into that most topical of subjects, voice search.

We also bring some information on the state of Indian digital marketing, CMO budgets across the region, and priorities of consumers (privacy or convenience?). Let’s go…

NTUC Income’s Jennifer Villalobos: The definition of brand as we know it “is completely lost”

Jennifer Villalobos is a true ‘digital diva’. After a decade of leadership roles at Google, Ms. Villalobos now heads Digital Business & Strategic Partnerships at one of Asia’s largest insurance firms: NTUC Income.

For those in the Singapore region, Ms. Villalobos will be discussing some of her experiences, offering insights about the digital landscape and even giving some career advice at our upcoming event ‘Digital Divas’ on Friday, August 17th.  Click here to find out more and request your seat!

Cresco Data’s Anna Trybocka on brand leadership: “It’s not good enough these days to just make money”

On August 17th in Singapore, Econsultancy is hosting an event for client-side marketers which features talks by marketing industry leaders.

The event, ‘Digital Divas’, is slightly different from our other events in that all of the speakers are women and it aims to offer marketers a fresh perspective on the latest industry trends.  Those interested in attending can request their seat here.

What’s behind the success of China’s social commerce app Pinduoduo?

For most of us in the marketing and technology industries, the term ‘social commerce’ is a byword for ‘a bit of a flop’.

The initial dreams of a perfect harmony between social networks and ecommerce have gradually faded into a reality of unsuccessful Buy buttons and niche communities that failed to catch on, and with the exception of some recent positive press in Mary Meeker’s Internet Trends Report for 2018, that doesn’t show much sign of changing.