Australia and New Zealand

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How B2B firms in Southeast Asia are racing ahead with ecommerce [stats]

For B2B companies in Asia-Pacific, ecommerce has officially arrived. Firms across the region have taken up the mantle and are developing technology, processes and teams to get their piece of the B2B ecommerce market, estimated to reach US$6.7 trillion by 2020. Firms in the India and Australia/New Zealand (ANZ) subregions have their various strengths and […]

What is the state of B2B ecommerce in India? [stats]

Econsultancy’s recent report, State of B2B Ecommerce in ANZ, Southeast Asia and India, published in association with Magento, offers new data about how B2B companies across Asia-Pacific are integrating online transactions into their businesses.

With survey responses from over 500 B2B marketers across the region, the report provides insights into the growth of B2B ecommerce and its technology, and how B2B firms are harnessing people, processes, technology and data to provide a consumer-grade ecommerce experience. It is now available to download here.

Four things to know about the state of B2B ecommerce in ANZ, India and Southeast Asia

Ecommerce offers enormous opportunity for B2B companies, with the global B2B ecommerce market estimated to reach US$6.7 trillion by 2020.

A new report by Econsultancy, State of B2B Ecommerce in ANZ, Southeast Asia and India, published in association with Magento, looks at the extent to which companies in the region are seizing the B2B ecommerce opportunity, and investing in important capabilities to boost adoption.

Digital in Asia Pacific: Four things you need to know

With internet users in Asia Pacific (APAC) now making up 50% of the world’s total online population, the region presents an exciting opportunity for digital marketers.

APAC is also the fastest growing digital economy in the world, with the number of internet users increasing by 27% between March 2015 and September 2016 — but for westerners it can prove a tough nut to crack.

It’s important to understand some crucial facts in order to realise the huge business potential.