EMEA

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Digital Transformation Monthly – July 2021

1. Introduction Each month, Econsultancy’s Digital Transformation Monthly report highlights the most important transformation stories arising from sectors from retail and finance to travel, transport and more. Bold moves are being made all around as we move into the second half of 2021 and brands, increasingly emboldened as some of the worst effects of the […]

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Ecommerce: Third-Party Marketplaces Best Practice Guide

1.  Introduction This report has been created to help brands, marketers and existing third-party marketplace sellers understand the marketplace opportunity, review their company’s existing marketplace strategy and understand how to optimise this further or even help create a marketplace proposition from scratch. The report highlights the opportunities, challenges and what brands need to sell through […]

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Quick Guide to Ecommerce

1. Introduction Ecommerce has developed a lot over the last 20 years. But the scale of opportunity is only just beginning: although many consumers are now online, in some parts of the world, most retail expenditure still is not. As increasing specialism becomes the ecommerce standard, how can marketers navigate the opportunities and challenges along […]

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Quick Guide to Storytelling for Marketers

1. Introduction Storytelling is essential to the human condition and has always been a part of persuasion and selling. According to one of the experts interviewed for Econsultancy’s Storytelling for Marketers Best Practice Guide, storytelling is central to humanity. It was those who learned – through stories – that survived, and as a result, we […]

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Digital Transformation Monthly – June 2021

1. Introduction Each month, Econsultancy’s Digital Transformation Monthly report highlights the most important transformation stories arising from sectors from retail and grocery to finance, healthcare and travel. This month, we look at two new studies that present different perspectives on organisations’ digital aptitude: one from The Economist and Microsoft, which reveals that most companies were […]