EMEA

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B2B Social Media Strategy Best Practice Guide

1. Introduction This guide has been written to complement Econsultancy’s Social Media Advertising Best Practice Guide, Social Media Platforms Overview, Social Media Platforms Trends Report and Social Selling Best Practice Guide. The purpose of this guide is to provide a framework for developing a B2B social media strategy, as well as a summary of the […]

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Product Strategy and Marketing Best Practice Guide

1. Introduction The objective of this report is to provide marketers with a practical guide to the essential principles, processes and practices surrounding the increasingly critical areas of product strategy and marketing. Digital has facilitated a growing proportion of business models to pivot towards direct-to-consumer propositions, and an ever-growing number of products to become services, […]

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Social Media Strategy Best Practice Guide

1. Introduction This guide has been written to complement Econsultancy’s Social Media Advertising Best Practice Guide, Social Media Platforms Overview, Social Media Platforms Trends Report, B2B Social Media Best Practice Guide and Social Selling Best Practice Guide. The purpose of this guide is to provide a framework for developing a social media strategy, as well […]

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Social Media Platforms Overview Best Practice Guide

1. Introduction This guide has been written to complement Econsultancy’s Social Media Advertising Best Practice Guide, Social Media Strategy Best Practice Guide, Social Media Platforms Trends Report, B2B Social Media Best Practice Guide and Paid Search Best Practice Guide. The purpose of this guide is to provide an overview of some of the world’s major […]

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Digital Transformation Monthly – August 2020

1. Introduction Almost four-fifths of businesses (79%) saw digital transformation budgets grow as a direct result of the coronavirus pandemic, with more than a quarter (26%) saying that their budgets grew “dramatically”. This is a finding from a survey of 2,569 global enterprise leaders recently published by Twilio[1] – and it neatly demonstrates the catalytic […]

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Social Media Platforms Trends Report

1. Introduction Social media is a rapidly evolving and fast-moving area of digital marketing and communications. There are feature updates across the major platforms almost daily. To keep track of key changes, please check Econsultancy’s blog and Social Media Hub and other regular subscriber updates, as well as updates from the platforms themselves (covered in […]

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The Future of Marketing

1. Introduction 1.1 Foreword A big thank you to everyone who took part in our research! Predicting the future is difficult at the best of times… but at Econsultancy we are always up for a challenge! We launched our new trends report in 2018 to shed some light into the future of marketing. Based on […]

The Cheat Code for Growth – How high performing companies engage marketing and design talent to accelerate growth

Foreword We recently partnered with Econsultancy, a leading global research organization, to find out what’s top of mind for today’s marketing leaders at high performing companies. We heard from 322 in total, and want to share their insights with you. Across all industries, these senior executives had something in common. They see the customer experience […]