France

Unlock Amazon’s Buy Box with the power of data

The journey to the Buy Box on the Amazon marketplace can feel like an excursion for hidden treasure in the Amazon jungle.

It’s like you’re wandering around, holding a map with no clear trail and a compass that doesn’t really work.

Three customer retention strategies retailers have to consider in 2016

The process of acquiring a consumer and turning them into a customer consists of three main parts: grabbing their attention, selling your product and experience to them, and getting them to return to your store.

Each of these parts have different requirements for success, but retaining the customer might be the most complex.

omnichannel

The three best ways to win at omnichannel in 2016

Of all the buzzwords in the ecommerce industry, there is one that has created plenty of confusion among consumers and retailers alike: omnichannel commerce.

The name looks funny, and what’s the difference between omnichannel and multichannel anyway?

How machine learning is changing online retail for good

William Faulkner once wrote, “Always dream and shoot higher than you know you can do. Do not bother just to be better than your contemporaries or predecessors. Try to be better than yourself.”

Growing content with yourself or your business is incredibly dangerous.

Why data mining is the future of online retailing

Imagine for a minute that the year is 1849.

A new resource has been discovered in the rolling hills of California, and some say it can make you rich.

Do you pack your bags and head west? Or do you pass on the opportunity and focus on your livelihood at home?

pricing

How repricing helps level the ecommerce playing field

If you’re new to the ecommerce industry, I’ll let you in on a “little” secret. There’s an 800 pound gorilla in the room that is nearly impossible to take down.

Its name is Amazon, and it’s the largest online retailer in the western hemisphere.