Israel

Why data mining is the future of online retailing

Imagine for a minute that the year is 1849.

A new resource has been discovered in the rolling hills of California, and some say it can make you rich.

Do you pack your bags and head west? Or do you pass on the opportunity and focus on your livelihood at home?

pricing

How repricing helps level the ecommerce playing field

If you’re new to the ecommerce industry, I’ll let you in on a “little” secret. There’s an 800 pound gorilla in the room that is nearly impossible to take down.

Its name is Amazon, and it’s the largest online retailer in the western hemisphere. 

ecommerce

Seven ecommerce add-ons all online retailers need to know

The ecommerce landscape is a competitive one. To guarantee success online, retailers can get help from various resources that will improve their presence.

This help usually comes from third party add-ons that specialize in different aspects of an ecommerce business.

empty-shopping-centre-christmas

How ecommerce won this holiday season and what it means for 2015

To say the least, it has not been a typical holiday shopping season and that’s a good thing for online retailers.

One possible explanation for the unprecedented ecommerce growth this holiday season is that the duration has been expanding for years. 

It started off as just the weeks leading up to Christmas, but slowly it crept back into November.

This year Amazon even started ‘Black Friday’ deals on November 1, when Halloween decorations had barely been taken down yet.

How Nike’s merchandising strategy can help retailers of all types

Most people enter the retailing business because of their love and knowledge of a particular product, or their notice of a gap in the value chain for that project.

A love of sports and fitness led to the creation of one of the largest companies in the world: Nike. But the climb to the top wasn’t easy, for Nike’s unique sneaker offerings was once a niche market.

Luckily, its merchandising abilities allowed it to become what it is today.