How well are you combining content and commerce?

No marketing strategy is effective anymore without good content.

It’s the cornerstone of engaging with customers on social media channels, ranking in search and your vehicle to demonstrate your brand and values as a business. 

Four finance brands that get inbound marketing

Marketing in the finance industry can be challenging at the best of times.

Sometimes when you are surrounded by endless numbers, statistics and complicated graphs, it can be difficult to allow your creative side to shine.

The finance industry is especially challenging due to the promotional guidelines issued by the Financial Conduct Authority earlier this year

Nevertheless, nothing is impossible. When it comes to inbound marketing, there are myriad opportunities out there for finance marketers. 

Here are four great examples of finance companies doing a great job.

Give your content away for maximum ROI: a Rijksstudio case study

It doesn’t matter what sector you work in, or what stage of the ‘journey’ you are on (it’s not unlike X Factor), digital entails transforming your products and services in a way that can sometimes feel antithetical.

Whether it’s newspapers increasing their prices, travel companies investing in new technology, or art galleries removing copyright.

That’s exactly what the Rijksmuseum did in 2012, when it put a lot of its collection online and created the Rijksstudio, allowing the public to curate, purchase, download and rework bona fide masterpieces.

Building on this work, Rijksstudio has just announced the winners of its ‘Make Your Own Masterpiece’ competition, with entrants using the collection to design something of their own.

Let’s take a look at this very Dutch and very admirable project.