Russian Federation

LGBT emojis are dividing emotions internationally

They say the language of love is universal, and nothing showcases this better from a technological perspective than a good romantic emoji.

Transcending dialects, regions, devices and platforms these little icons of emotion have been embraced the world over.

More recently, the digital images have also come to represent a more inclusive view of love, with emojis now featuring same-sex couples and families alongside the existing love-related icons.

Global online population reaches 3bn: report

This may come as a surprise, but apparently the internet is proving to be remarkably popular.

According to the most recent calculations more than 3bn people now have access to the internet, which equates to around 42% of the global population.

Eight factors to consider when growing an ecommerce business to Russia & the CIS

The growing list of ‘back and forth’ economic sanctions between the West and Russia has brought into popular focus just what a key market this has become for some of the world’s largest commercial brands.

What is often lost in this conversation however, is the growth and development of the surrounding CIS (Commonwealth of Independent States) region as an online marketplace.

The region is often known for its complex geo-political relationships but in fact, these countries share a lot of cultural and linguistic patterns that are particularly visible in online search.

Are links dead for Yandex?

Yandex back links as a core ranking factor; it’s a dirty trick that’s been played for years in the commercial web landscape, especially in Russia.

However, back in December 2013, Yandex’s head of web search Alexander Sadovsky announced a shake-up in its algorithm, confirming that Yandex will no longer use back links as a ranking factor for commercial search queries.

This led to a lot of speculation. How is Yandex going to deal with such a major change? What are the repercussions? Which verticals will be more seriously affected by this change?

With this in mind, this article aims to shed some insight on how the update has affected SERPs and how Russian website owners should really deal with it.

Six challenges and opportunities of Russian search marketing and conversion

Many retailers and pure-plays have expanded into Russia despite some difficulties stemming from changes to import laws.

I’ve previously shared some detail on Russian ecommerce, and the Econsultancy Russia Digital Market Landscape report is well worth a look.

In this post I thought I’d offer some thoughts on search in Russia, shared with me by Hannes Ben, EVP International at Forward3D and founder of Locaria.

Fashion is growing quickly in Russia, with a 42% year on year increase in revenue across clothing, shoes and accessories. In turn, the SEM strategies of these retailers have to be adapted.

So what are the challenges and opportunities of search in Russia?