South Africa

Woolworths South Africa: common sense social media with a small team

I attended Socialbakers’ Engage London 2014 conference and heard Sam Wilson, content strategy and social media head at Woolworths in South Africa, give some sage advice on social media management with a small team.

Sam’s small team of four predicates a need for teamwork and common sense decision making.

Here are some of the takeaways offering a reminder that good staff working on sound principles can make for an effective social presence.